management 10

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FjallravenSustainability-MIM4.pptx

Sustainability

Developing & producing on nature’s terms

----Presented by MiM Team 4

Akrivi, Chicheng, Emmanuel Jacqui, Leslie, Raj, Yanni

This Photo by Unknown Author is licensed under CC BY

Sustainability strategy

The company is built on the foundations of sustainable principles.

MISSION

To enable and inspire more people to spend time in nature.

We develop and create in a thoughtful manner and design for lifetimes of wear

We don’t chase short-term goals, follow trends or compromise on quality.

Our future and the future of nature are intertwined

External Collaborations

“We believe the best things are done together, as a team.”

Develops a standardized value chain measurement suite of tools for all industry participants. Aim: Broaden our value chain.

Promotes workers’ rights and improves working conditions globally. Aim: Enable us to improve our approach to ethical sourcing around the world.

Materiality Matrix

Sustainable Design

Patterns used on fabric

Different construction/ reduced waste

Recycling/ reduced packaging

Amount of waste generated

Sustainable Materials

Selection of durable, eco-friendly fabrics

Less PFCs and chemicals in inks and dyes

Organic alternatives used on fabrics

Use of recycled materials

Climate Change

Code of conduct – covers human, rights, animal welfare, environmental protections, sustainable development and anti-corruption

Collaboration with sustainable apparel coalition (SAC) working with others to improve how clothing is produced

Compensate for their emissions by supporting renewable energy products

Social awareness of how much they care needs to increase

Also what tools of measurement will be best to convey these ideas to the public

Leadership Support

CONTEXT - The key issues are types of materials that are least harmful to environment and the culture of the fashion industry

COMPLEXITY – To ensure they have the skills to produce their own materials to remain competitive in the market

Connectedness – To collaborate with other business, NGO’s and governmental bodies to take steps forward as a whole industry

Change – Making the right changes for the overall benefit to all stakeholders involved, and understand what things will have to change in the industry for it to survive

Marketing

Future Plan

Sustainable innovations in clothing that reduce fabric waste, carbon emissions, water usage and much more.

1. Platform matches second-hand shops with customers

2. AI-platform finds clothes that truly fit to reduce fabric waste

3. Fashion platform provides custom, sustainable designs

4. Research collective uses 3D-scanning to reduce fabric waste

Reference

FENIX OUTDOOR ANNUAL REPORT 2018. Available at: www.fenixoutdoor.com. (Accessed: 22 January 2020).

Fjällräven: Outdoor Brand Combines Sustainability and Growth. Available at: https://www.ispo.com/en/companies/id_79708624/fjaellraeven-outdoor-brand-combines-sustainability-and-growth.html (Accessed: 22 January 2020b).

Fjällräven and sustainability: D-label | Buy sustainable brands. Available at: https://rankabrand.org/sustainable-outdoor-clothing/Fjällräven (Accessed: 23 January 2020c).

Code of Conduct. Available at: https://www.fjallraven.eu/assets/download/16/Fjällräven-Code-of-Conduct-13116.pdf?_ga=2.187046568.1018620856.1579598878-1534226642.1578924251 (Accessed: 23 January 2020e).

Q & A

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