management 10
Sustainability
Developing & producing on nature’s terms
----Presented by MiM Team 4
Akrivi, Chicheng, Emmanuel Jacqui, Leslie, Raj, Yanni
This Photo by Unknown Author is licensed under CC BY
Sustainability strategy
The company is built on the foundations of sustainable principles.
MISSION
To enable and inspire more people to spend time in nature.
We develop and create in a thoughtful manner and design for lifetimes of wear
We don’t chase short-term goals, follow trends or compromise on quality.
Our future and the future of nature are intertwined
External Collaborations
“We believe the best things are done together, as a team.”
Develops a standardized value chain measurement suite of tools for all industry participants. Aim: Broaden our value chain.
Promotes workers’ rights and improves working conditions globally. Aim: Enable us to improve our approach to ethical sourcing around the world.
Materiality Matrix
Sustainable Design
Patterns used on fabric
Different construction/ reduced waste
Recycling/ reduced packaging
Amount of waste generated
Sustainable Materials
Selection of durable, eco-friendly fabrics
Less PFCs and chemicals in inks and dyes
Organic alternatives used on fabrics
Use of recycled materials
Climate Change
Code of conduct – covers human, rights, animal welfare, environmental protections, sustainable development and anti-corruption
Collaboration with sustainable apparel coalition (SAC) working with others to improve how clothing is produced
Compensate for their emissions by supporting renewable energy products
Social awareness of how much they care needs to increase
Also what tools of measurement will be best to convey these ideas to the public
Leadership Support
CONTEXT - The key issues are types of materials that are least harmful to environment and the culture of the fashion industry
COMPLEXITY – To ensure they have the skills to produce their own materials to remain competitive in the market
Connectedness – To collaborate with other business, NGO’s and governmental bodies to take steps forward as a whole industry
Change – Making the right changes for the overall benefit to all stakeholders involved, and understand what things will have to change in the industry for it to survive
Marketing
Future Plan
Sustainable innovations in clothing that reduce fabric waste, carbon emissions, water usage and much more.
1. Platform matches second-hand shops with customers
2. AI-platform finds clothes that truly fit to reduce fabric waste
3. Fashion platform provides custom, sustainable designs
4. Research collective uses 3D-scanning to reduce fabric waste
Reference
FENIX OUTDOOR ANNUAL REPORT 2018. Available at: www.fenixoutdoor.com. (Accessed: 22 January 2020).
Fjällräven: Outdoor Brand Combines Sustainability and Growth. Available at: https://www.ispo.com/en/companies/id_79708624/fjaellraeven-outdoor-brand-combines-sustainability-and-growth.html (Accessed: 22 January 2020b).
Fjällräven and sustainability: D-label | Buy sustainable brands. Available at: https://rankabrand.org/sustainable-outdoor-clothing/Fjällräven (Accessed: 23 January 2020c).
Code of Conduct. Available at: https://www.fjallraven.eu/assets/download/16/Fjällräven-Code-of-Conduct-13116.pdf?_ga=2.187046568.1018620856.1579598878-1534226642.1578924251 (Accessed: 23 January 2020e).
Q & A
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