revise the assignment according to the requirements

Product brand

Due to the high demand for a highly nutritious snack by the baby boomers, Frito Lay Canada deliberated on producing the ‘Packet in the Pocket snack’ which is a chips snack that has been made to suit the taste and preferences of the baby boomers in Canada. Considering the health concerns by the baby boomers who prefer to eat mindfully, the ‘Packet in the Pocket’ snack is health sensitive since it is made using the New Grill Technology that ensures that the fat contents in the chip is minimal and also the levels of calories are stabilized to avoid heart diseases and obesity which has become a concern for many consumers (Heraldkeeper, 2018).. The ‘Packet in the Pocket’ chips are made from potatoes and are flavored differently to the preferences of the consumers in line with the taste of many Canadians.

Package

In order to attract and maintain high customer loyalty, Frito Lay Canada should apply the market penetration pricing strategy where the prices for the chips snack should be affordable to an average-economy consumer (Heraldkeeper, 2018). With this strategy, Frito lay Canada will attract more baby boomers given that most of them have a disposable income which grants them the purchasing power that the firm should capitalize on. In addition, since Canadians are accustomed to frequent snacking, the ‘Packet in the Pocket’ snack should be affordable to increase its consumption and thus increase the sales and incomes of the firm.

Place

Since most baby boomers prefer shopping within their localities in small upscale grocery stores, the company will involve local retailers as their small-scale retailers and the hypermarkets and the supermarkets are their medium and large-scale distributors. Hypermarkets and supermarkets have been very instrumental in snack marketing where they accounted for more than 53% of all the sales made and which makes them perfect places to sell the chips (Heraldkeeper, 2018). The company has partnered with large stores such as Wal-Mart, Costco, and the Lob Laws supermarkets who offer discounts on these snacks to attain a larger market. To cater for the small-scale consumers, the ‘Packet in the Pocket’ chips snack is made in small packets which are easily portable and pocket friendly in terms of their prices.

Promotion

Frito lay Canada aims at widening the market for the ‘Packet in the Pocket’ snack and therefore, the company will use advertisements through social media platforms, public relations, and packaging promotion strategies (Wenkart, 2014). The company will use websites and social platforms such as Facebook and YouTube where they will make open-box videos that display the benefits of using the chips. More so, the firm will engage the Canadians through hosting events which will provide a platform to advertise the snack. More so, the packaging of the chips such that the condiments are separately packed which will enable the consumers to decide the amount if calories to take will also be used to advertise the snack.

References

Heraldkeeper. (July 25, 2018). Extruded Snacks Market 2018 Global Analysis, Opportunities, And Forecast To 2023. Retrieved From: 9 Ways to Promote a New Product or Service

Wenkart, M. (2014). The Marketing Bible. BOD. Norderstedt.