Case Analysis Ultimate_Writer

Five Forces

Comparison:

i. Both the Five Forces Framework and the Market Orientation concentrate oncustomer desires.

Contrasting:

i. Five Forces framework focuses more on business competition while market orientation concentrates more on customer information.

ii. The Five Forces framework looks at extending or maintaining business market share while market orientation looks at enticing more customers.

iii. Marketing research in five forces framework is concerned with studying the industry and purchase patterns whereas market orientation is concerned with collection of customer information

Hamburger Fast Food Industry (impacts on profitability/conditions leading to strength/weakness of each force).

i. Rivalry among existing competitors (strong)

a. Low switching costs

b. High number of firms

ii. Bargaining Power of buyers (strong)

a. Large number of suppliers

b. Low switching costs

iii. Bargaining Power of suppliers (weak)

a. High number of firms

b. Low forward vertical integration

iv. Threat of Substitutes (strong)

a. Low switching costs

b. High availability of options

v. Threat of New Entrants (Moderate)

a. Moderate capital costs

b. High cost of brand development