Assignment # 0183LA3
1
2
Fitness Management – Business Ideas
Robert Brown
Administration of business ideas
Fitness Management - Business Ideas
NaturistaWorld will be based in the Miami area of Florida. Our specific goal is to provide our members centered in the region with fitness programs. Via exercise and diet for their all-round well-being, NaturistaWorld encourages long-term lifestyle improvements for our clients. This company will be truly successful in generating growth, income, and independence for all its founding members, with all of our unique features, services, and amenities. NaturistaWorld will be a certified fitness and associated service provider. It will start up as a limited liability corporation that offers a state-of-the-art fitness center to its clients that meets each member’s needs and desires (Bates et al., 2019). The business ideas proposed here are building a fitness center in a modern style that focuses on holistic health growth through physical activity and exercises such as yoga and meditation (a wellness center), a group of training classes, and a CrossFit Boutique Fitness Studio.
Yoga and Meditation (A Wellness Center)
Conventional gymnasiums have bodybuilding equipment and exercise, but instead of developing muscles, this wellness center will concentrate on developing a balanced and sound body and mind. Yoga studios create a space to interact, learn, encourage and celebrate each other (Law, 2015). Students need to encourage personal growth and supreme self-study, or svadhyaya. All of our tiny tribes of yoga, from the yoga studio to the yoga studio, all will interact to form a greater community. In this union, there is power. And we can affect much more significant positive changes in the broader culture beyond our yoga environment if we harness the power of connection with the loving purpose (Law, 2015). With a professional instructor, yoga studios are a venue for learning. It involves approaches and changes related to proper physical balance and an opportunity to be influenced by yoga’s spiritual teachings and gaining inspiration from the teachers’ life experiences. The wellness center is a location where experts in mental and medical health care, nutritionists, and life coaches offer a range of therapies and programs for the health of their clients’ minds and bodies.
A Group of Training Classes
It will involve full body fusion and circuit training. A Full Body Fusion class is a hybrid combination crafted every week to torch calories, tone physique, and highlight variation in the movements, so it’s never the same. Like the Barre style exercise, which focuses on the lower body’s growth and strength through movement influenced by ballet, the exercises are mixed in a Full Body Fusion class with some of the more extreme movements you would often see in a Bootcamp-style class (Galo, 2020). A balanced blend of strength-training combined with cardio and Pilates are available. This class is perfect for those interested in a workout that is a little more dynamic than yoga and offers versatility and toning movements of the best of both worlds. Usually, circuit training classes are an interval-style, fast-paced, shorter routine that does just the name suggests-training exercises that complete a circuit. One typically performs one exercise (usually in a station) for anywhere from 30 seconds to a minute in this class environment and then move on to the next station/exercise for another 30 seconds to a minute, usually with a quick break in the routine until a full circuit is completed.
CrossFit or Boutique Fitness Studio
The alternative to the conventional health club model is boutique fitness. Specialized courses focus on the owners, trainers, or coaches’ experience are provided by boutique gyms. It is a workout of strength and conditioning that consists of functional movements performed at a high degree of intensity. These gestures are acts that you do, such as squatting, dragging, pushing, etc., in your everyday life. Several exercises include squats, push-ups, and weight lifting combinations that last for predetermined periods to help develop muscles. One will benefit from the teachers, colleagues, and community members you will encounter in each class if you fail to schedule (Galo, 2020). A group of individuals who will ask you about your day, hear about your goals and life, and, most importantly, inspire you to regularly show up for your workouts. The rapid growth of boutique fitness brands provides our business with useful lessons: dominating a niche. These brands have built loyal, high-paying customer bases to deliver a unique experience and build close relationships with consumers.
Organizational Structure
NaturistaWorld is a Limited Liability Corporation and operated by Adley Tourf, Eric Vaughn, Stephanie Mort, and Stephan Udley. Adley Tourf is the CEO/ President of NaturistaWorld. Her duties and responsibilities are creating and communicating a vision for the future of NaturistaWorld. She also establishes a work environment that inspires employees to support and succeed in their fitness services and oversees the development of action plans associated with NaturistaWorld’s objectives, mission, and purpose. The CEO also enforces and supports excellence in all the employees while delegating different activities for the center. Eric Vaughn is the vice president and mainly echoes or mirrors the CEO. His duties are enforcing the required plans and goals for the duties company. Stephanie Mort is head of Human Resources, and Stephan Udley is the head of Marketing and Sales.
Below is a table of the required Startup expenses
References
Bates, M., Spezzano, M., & Danhoff, G. (2019). Health fitness management (3rd ed.). Human Kinetics.
Gallo, P. (2020). A Health Fitness Professional, Group Exercise Instructor, and Clinical Exercise Physiologist Walk into a Fitness Facility. ACSM’s Health & Fitness Journal, 24(2), 40-42. https://doi.org/10.1249/fit.0000000000000551
Law, K. (2015). What Drive the Consumers to Buy Yoga Studio Services? Evidence from Hong Kong. Journal Of Yoga & Physical Therapy, 05(03), 1-5. https://doi.org/10.4172/2157-7595.1000199
Startup Expenses
Equipment$1,568,564.69
Insurance$315,500
Advertising (brochures, flyers, radio)$5,000
Mortagage (monthly)$67,567.95
Utilities$800,000
Electricity$67,954
Miscalenous Permits and Licensing$3,000
Water$6,873.65
Total Startup expenses$2,834,460.29
Sheet1
| Startup Expenses | |
| Equipment | $1,568,564.69 |
| Insurance | $315,500 |
| Advertising (brochures, flyers, radio) | $5,000 |
| Mortagage (monthly) | $67,567.95 |
| Utilities | $800,000 |
| Electricity | $67,954 |
| Miscalenous Permits and Licensing | $3,000 |
| Water | $6,873.65 |
| Total Startup expenses | $2,834,460.29 |