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Running head: FIRST SOLAR CASE STUDY 1

FIRST SOLAR CASE STUDY 4

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What are the positive factors for First Solar? 

These positive effects include the increase in the company's profit and the country through revenue from the sales made and the taxes paid by the company to the nation from the sales made to individuals. Also, there was an increase in the industries used to manufacture solar as they depended on the first solar technology. This led to the employment of individuals in those companies and even contributed to reducing the pollution of the environment as the solar were environmentally friendly.

What are the purchase considerations for residential, commercial, and utility market customers?

The purchase considerations included the solar panel cost, where people opted for the one that was pocket-friendly. Also, there was a consideration of the concept of being a renewable source of energy where it was preferred as for it to be exhausted was very rare unless the solar got damaged. It was also a very low-cost way of getting electrical energy compared with other methods, thus being opted by many.

What are the negative factors for First Solar?

The kind of elements used in manufacturing it was not efficient as the new ones that came later after it was they utilized much more advanced technology. They were very costly, and that they were also inefficient, thus having low functionality, thus could not even be used for high-value applications.

What are the sources of First Solar's competitive advantage? Are they sustainable?

They included the technology used in manufacturing them, the low cost they had compared to other ways of power production. Also, there was sufficient marketing of the products in the market. These factors are not all sustainable due to the technological advancements in the manufacture of the panels.

If First Solar was forced to retrench, which market should the company focus on?

The company should focus on investing its resources in making products related to solar manufacturing technology, such as batteries. This helps minimize the losses that may be incurred in shifting to brand new manufacturing. Still, when it manufactures the related, most materials are used in the new manufacturing of the products.

What should First Solar do to keep profitable in the industry?

The first solar company should ensure that it incorporates the new technological advancements in the manufacturing sectors so that its product can offer the needed competition in the market. Also, it should employ new engineers who have the latest technology knowledge on the manufacturing. It should also advertise its products more through the social media platforms thus able to reach out to a bigger population.

References

Neil Thompson and Jennifer Ballen. (2017). First Solar.