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Findings.docx

Findings

Survey Results

The results of the Breeze Way Café surveys will provide a helpful data and information pertaining to the following subjects:

· Age. The average customer age

· Visits. We asked the customers how frequent you visit the Breeze way café.

· Menu. Asking the costumer for their understanding of the menu, what did they order and if they were pleased with the product(s) they ordered.

· Waiting Time. Survey participants were asked “How long did you wait for your food?” and were they happy with they waiting time.

· Amount of Money Spent.

· Café Criteria. Asking the customers to rate Breeze Way Café in seven different categories: (1) Quality of the products served, (2) taste, (3) atmosphere, (4) price of menu items, (5) cleanliness, (6) variety of options offered, (7) Customer service. These categories will give Breeze Way Café helpful feedback on which categories need to improvement.

Survey Results Analysis

We have collected 47 completed surveys and complied the results into graphs.

Age

We asked the customers on the surveys their age. The age range options were, age 18-24, 25-34, 35-49, 50-60, and 61 and over.

The two highest percentages of the Breeze Way Café customer are 32% were aged 35-49 and 26% aged 25-34. The middle 19% aged 50-60. The lowest are 11% aged 61 and over and 13% 18-24 aged. The results on age will be in figure 1.

Figure 1:

Visits

We asked the customers on the survey on how often they frequent visit Breeze Way Café. The options on the survey were, one or more times a week, a few times a month, a few times a year, and this is my first visit.

The results of the surveys will help Breeze Way Café whether the café is active or not.

The survey results were 51% visit one or more times a week, and 19% a few times a month. 17% customers first time visiting Breeze Way Café, leaving 13% visiting few times a year. Which means there are a good percentage those customers are visiting frequently. You can see the chart in figure 2.

Figure2:

Menu

On the survey a question were asked the customers if they understood the menu easily, and if they were pleased with their order.

It will help Breeze Way Café with their products that they are serving the customers, if they like it or not.

The results of the surveys shows 100% customers understood the menu easily; also all the customers were pleased with their orders.

Waiting Time

We asked the customers how long they have been waiting; we asked them with four options. <1 minute, 1-4 minutes, 5-10 minutes, and <11 minutes.

Survey results shown 53% waited 1-4 minutes, and 32% waited 5-10 minutes. Most of the customers don’t wait more than 11 minutes. Figure 3.

Figure 3:

Amount of Money Spent.

One of the questions on the survey we asked, “ How much did you spend today?”

53% answered on the survey that they spend more than $10, and 32% less than $5, finally 15% answered that they spend less than $5. Figure4.

Figure 4:

Café Criteria

We asked the customers seven of the Breeze Way Café customer satisfaction on a scale of one to five, five being Excellent and one being Very Poor. The customer satisfactions are, (1) Quality of the products served, (2) taste, (3) atmosphere, (4) price of menu items, (5) cleanliness, (6) variety of options offered, (7) Customer service. The customer café criteria results are on Figure 5.

The result will help Breeze Way Café to see which categories need improvement to reach the highest in customer satisfaction. Most of the survey answered excellent and good.

Figure 5:

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Conclusions

After collected all the completed surveys results, our group has brought some conclusions.

Fifty-five percent of the customer’s visit one or more times a week, nineteen percent visit few times a month, and seventeen percent visiting first time. That shows only the same a customer comes most of the time. For the customers come for the first time, they came by hospital walk-in or word-of-mouth. But nobody came hear Breeze Way Café from social Media. According to statista“2017, 81 percent of U.S. Americans had a social media profile” Using the social media will provide more customers in the future.

We asked the customers how much did you spend on the product(s). 53% answered more$10 and 32% less than $5.

Customers were asked if they understand the menu, all the customers responded “yes”. Also we asked if they were pleased with their order, 100% customers were pleased with their product.

We had part on the survey where we asked 7 categories based on the customer satisfaction scale of five to one. (1) Quality of the products served, (2) taste, (3) atmosphere, (4) price of menu items, (5) cleanliness, (6) variety of options offered, (7) Customer service. Most of the surveys were excellent or good. This information shows that Breeze Way Café customers are satisfied with the café.

Visits

Customers One or more times a weak A few times a month A few times a year This is my first visit 24.0 9.0 6.0 8.0

Waititng Time

How long did you wait for your food < 1min 1-4mins 5-10mins < 11mins N/A 0.0 4.0 25.0 15.0 2.0 1.0

Amount of Money Spent During Designated Visit

Less than $5 Between $5.01-$10 More than $10 0.32 0.53 0.15 17 and under 18-24 25-34 35-49 50-60 61 and over Customers 17 and under 18-24 25-34 35-49 50-60 61 and over 6.0 12.0 15.0 9.0 5.0