Research based report

Wholesum Health offers personalised and convenient health coaching to our clients. Our experienced coaches emphasise the importance of maintaining a realistic fitness routine, having a balanced nutritional plan, and developing behaviours that will produce long-term results, enabling our clients to live happy and healthier lives. 

The Solution

Listed below are the services offered.

· Trimester and yearly membership package: all membership packages include monthly coach sessions, nutritional tips, recipes, meal plans, group sessions and classes.

· Workout programs

· Health and nutrition e-books/materials

Highlights

The global wellness market is estimated at more than $1.5 trillion (Callaghan, Teichner, Losch & Pione, 2021), with annual growth of 5 to 10 per cent, and the United States has the largest market valued at $52.5 billion.

You can also talk about the strengths and advantages of your staff and any partnerships you may have.

Product/Service 

We will have several services and online products: online coaching, workout programs, recipes classes, live events and e-books. 

Promotion

The promotional plan of Wholesome Health is going to have based on potential customer reach.

Workshops/Seminars: Host workshops or seminar on a topic that interest our target market.

Local Publication: We plan to advertise or have some feature or segment. 

Referral Partner: Wholesome Health plans to partner with other businesses with our ideal clients and work with them to create a cross-promotional relationship where we can refer them and refer us.

Place

The nature of our business provides us with a possibility to have no facility cost during the first years. Wholesome Heath is going to be located virtually for the customers.

Price

Wholesome Health will be using the Value-based pricing approach. 

Financial Highlights

The CEO/Owner will invest $4,000 seek an additional investment of $10,000 for an application and part-time nutritionist. We estimate that Wholesum Health will have a positive net income in Year 1. The simple structure and the part-time nature allows for low expenses for the first two years. However, in year 3, revenue will be negative as the business goes full-time and hires more employees. New clients are estimated to grow at 12% and premium/member clients at a rate of 15%; we also believe that the e- products/programs will help the business with Its income. Net income will continue to grow until the expansion phase begins in Year 5.

Reference