Case

Name: Financial Analysis Rubric Description: This rubric will be utilized in grading Financial Analysis submissions Does not meet criteria Meets criteria Exceptional

Reasonable estimate of Sales Price for Tickets

Points: 0 (0%) Student does not determine the sales price for a ticket.

Points: 3 (3%) Includes sales price but it does not meet the majority of the "exceptional" criteria.

Points: 5 (5%) Includes reasonable sales price using strategies and objectives from the course, citing clearly to the course material and illustrating its use. Also researches at least 3 competitors' prices as a benchmark for pricing.

Expenses clearly explained in essay

Points: 0 (0%) Expenses are not explained in essay.

Points: 15 (15%) Student makes a good effort explaining some of the expenses presented but does not meet the majority of the "exceptional" criteria.

Points: 25 (25%) Each cost estimate has been researched with source included in footnotes throughout and all major costs are identified and clear. Any assumptions are identified and explained.

Break Even Analysis Properly Conducted

Points: 0 (0%) Student does not conduct break-even analysis.

Points: 10 (10%) Break even analysis is conducted but is not accurate and does not demonstrate a clear understanding of the learning concept.

Points: 15 (15%) Break even conducted correctly to determine units/services needed to sell year one to break even based on fixed and variable expenses and price of good/service demonstrating a clear understanding of this learning concept.

Location identified and supported with clear reasoning

Points: 0 (0%) Student does not identify and support with clear reasoning a location and venue in Maryland.

Points: 3 (3%) Student identifies a location and venue for the party in Maryland and supports it with some data to support his/her reasoning.

Points: 5 (5%) Student identifies a location and venue for the party in Maryland and supports it clearly with comprehensive data to support his/her reasoning.

Sales Projections (revenue)

Points: 0 (0%) Student does not complete sales projection.

Points: 3 (3%) Student projects revenue but rationale is not clear.

Points: 5 (5%) Projected revenues supported based on logical reasoning for price of ticket and expected sales and explained clearly in essay using projection methods from the course.

Income Statement (not part of page limit)

Points: 0 (0%) Student does not include income statement.

Points: 5 (5%) Student includes income statement for first year of business but it does not meet the majority of the "exceptional" criteria.

Points: 10 (10%) Income statement is reasonable in its projections of sales revenues, identification of a comprehensive and complete list of expenses, and properly calculates net profit/loss.

Using PICK Analysis, uses course concepts, research and data to support claims as necessary, which are cited

Points: 0 (0%) Works cited are not included. Course concepts are not applied using PICK Analysis.

Points: 8 (8%) Works cited are included but are not clearly noted in footnotes as required. Some course concepts are applied.

Points: 15 (15%) Works cited are included and are clearly noted using footnotes as required. Multiple course concepts are applied throughout the submissions using PICK Analysis.

Does not meet criteria Meets criteria Exceptional

with footnotes throughout

Paper free of grammatical errors/typos

Points: 0 (0%) There are multiple typos, formatting, and/or grammar issues in paper.

Points: 3 (3%) There are minor typos, formatting, and/or grammar issues in paper.

Points: 5 (5%) There are not typos, formatting, nor grammar issues in paper.

Paper is organized and has clarity

Points: 0 (0%) Student presents information in a disorganized and unclear manner, making it difficult to interpret the information put forth.

Points: 3 (3%) The paper is somewhat clear and concise, but not consistently throughout the paper.

Points: 5 (5%) The paper is clear and concise consistently throughout its entirety, and is well organized.

Meets page requirements (2 full pages, no more than 3 excluding income statement) using single spacing, 1”margins and 12 point font

Points: 0 (0%) There are less than 2 single spaced substantive pages submitted.

Points: 5 (5%) At least 2 and no more than 3 substantive pages submitted. However, pages lack substantive information sufficient to comprise the 2 page requirement (e.g., large pictures, graphs, spacing quotes take up too much space).

Points: 10 (10%) At least 2 and no more than 3 substantive pages submitted. Income statement is not included in the page count.

Submitted timely via Blackboard in .doc or .docx format

Points: 0 (0%) Not submitted in correct format.

Points: 0 (0%) Per the syllabus, there may be up to a 20% grade reduction per day for late submissions.

Points: 0 (0%) Submitted before required deadline and in proper format.