Introduction: If you want to start a successful business, start by analyzing customer needs and then how you might uniquely deliver to meet those needs. Read this case study and evaluate the company’s growth from a startup. What can you learn from entrepreneurs such as the founder of the Avocent Corporation?
Deliverables: Write a 3-page paper, a minimum of 3 full pages (excluding title and reference pages), answering the questions at the end of the case study.
Activity Details:
Step 1: Read the Avocent Corporation case study.
Read the Find a Big Problem to Solve, found in the eText in the External Tools area, Mariotti, S., & Glackin, C. (2013). Entrepreneurship: Starting and Operating a Small Business (3rd ed., pp. 484-487). Upper Saddle River, NJ: Prentice Hall.
Step 2: Begin the essay with an introduction about why it is important to perform a thorough analysis for any business idea, product and/or service concept in order to meet customer needs
The Written analysis should include a minimum of one or two references cited within the content of the paper and the reference page according to APA guidelines.
Step 3: Answer the questions at the end of the case study
Case Analysis
· What are some of the key decisions Remigius made that positioned his company for success
· Why was Remigius Shatas able to go public and then to leave the business with millions in his pocket?
· Did Remigius launch the company with a winning product?
· How did Avocent grow?
Perform reflective thinking about how to start a successful business, solving problems aligned to customer needs, and key decisions to position a company for success. Synthesize what you have learned and write your thoughts about how to transition analysis of a product idea or service concept into a business success.
Please review the link provided below, containing the essay rubric, prior to proceeding:
Michelle_Michy
Financial_Investment_Opportunities_Essay_instructions.docx
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