English Power Point
ThickCakes
Finals_Guidelines.docxFinals – Due 11/29/21– Rhetorical Analysis of an Ad -
No outside sources to be utilized for the analysis
Power Point Format Only - 5 points for neatness and clarity
No make-ups or late submissions under any circumstance(s)
DO NOT COPY PHRASES FROM THE EXAMPLE PPT PROVIDED
Analyze the features and effectiveness of an advertisement. This analysis will look at how ethos, pathos, and logos work within the rhetorical situation to “sell” the product.
Things to do:
1. Locate an ad – Only online print ads (can be product ads - old or new,
or PSAs – Public Service Announcements – links below),
DO NOT USE: VIDEO ADS OR SHAMPOO ADS
2. How does the ad use ethos, pathos, and logos?
3. Consider writer, reader, purpose, and context. What are the values that are evoked and appealed to?
4. Is the ad effective?
Required slides – 10 slides in PowerPoint: (written in 3rd person)
1. Title with your name
2. The Ad
3. Thesis
Here is a possible thesis template.
The _____ ad explicitly sells ______, but it implicitly sells _______
4. Audience: 5-7 sentences
What group of people – age, sex, race, class, education, marital status etc.
What is the cultural context / situation in the world / historical time which necessitated this message?
6. Logos (Logical Appeals): 5-7 sentences
How does the ad use logos to appeal to the target audience?
7. Pathos (Emotional Appeals): 5-7 sentences
How does the ad use pathos to appeal to the target audience?
8. Ethos (Ethical Appeals): 5-7 sentences
How does the ad use ethos to appeal to the target audience?
9. Conclusion: 5-7 sentences
10. Works Cited
DO NOT COPY PHRASES FROM THE EXAMPLE PPT PROVIDED
WRITE IN THE THIRD PERSON (3rd) PERSON
Public Service Announcements – links:
https://digitalsynopsis.com/inspiration/60-public-service-announcements-social-issue-ads/
https://www.adcouncil.org/our-work
