Correcting marketing essay and writing 3 short answer questions

1. Put on your thinking caps and talk about using the promotions part of the marketing mix in helping to shape brand positioning.  Give an example, maybe even using what your brand is doing now in that area, and evaluate whether or not it is working. 

2. This is a two part question:

What kind of company depends on social media to brand itself and describe the benefits? 

3. Which branding tactic is the most valuable in your opinion and why?