BUS 620 Week 6 Discussion 1 & 2 Plus Week 6 Final Paper

Title

Student Name

Course name and number

Instructor’s name

Date submitted

Introduction

This should be a quick snapshot of your entire project and give the reader as sense of what they can expect to find in your paper.

General business situation

Organizational strengths and weaknesses

Environmental opportunities and threats

Industry trends

Direct and indirect competition.

Organizational mission and forecast performance goals

Mission Statement

Forecast Performance

Marketing Strategy

Segment and target potential

Integrated marketing mix

Products and/or services.

Pricing.

Promotion and advertising.

Distribution and location.

Conclusion and Recommendations

References

Use APA style for all of the references cited in your project. Your project should be supported by at least 4 credible resources from Proquest.