BUS 620 Week 6 Discussion 1 & 2 Plus Week 6 Final Paper

To insert a header in Microsoft Word, select View | Header and Footer from the Word menu bar. Then left justify the line and type “Running Head” and a shortened version of the title of your paper in all caps. Then, insert an automatic page number by choosing the Insert Page Number button on the Header and Footer toolbar. Note: only the title page contains the phrase “Running head:” The remaining pages will only include the title, in all caps.

APA papers require a title page. In the top half of the page, include all information shown below, centered and double-spaced. Other information should be included if your instructor asks for it.

Title

Student Name

Course name and number

Instructor’s name

Date submitted

To center a line in Microsoft Word, select Format | Paragraph from the Microsoft WordÒ menu bar. Then, on the Indents and Spacing tab, choose Centered from the drop-down list next to the word Alignment.

Margins should be one inch on the top, bottom, left and right side. The left margin should be 1 inches. To change your margins, select File | Page Setup from the Margins tab on the Word menu bar. (Header and Footer margins, on the Layout tab, should always remain at 0.5 inches.)

Font should be black, 12 point Times New Roman or Arial font.

Your entire paper should be double spaced. Use the automatic double spacing command by using Format, Paragraph from the Word Menu bar, under line spacing enter double.

Align your text along the left margin by selecting Format, paragraph from the Word menu bar, then under Indents and Spacing choose Left from the drop down list next to alignment.

Introduction

This should be a quick snapshot of your entire project and give the reader as sense of what they can expect to find in your paper.

General business situation

Organizational strengths and weaknesses

Environmental opportunities and threats

Industry trends

Direct and indirect competition.

Organizational mission and forecast performance goals

Mission Statement

Forecast Performance

Marketing Strategy

Segment and target potential

Integrated marketing mix

Products and/or services.

Pricing.

Promotion and advertising.

Distribution and location.

Conclusion and Recommendations

References

Use APA style for all of the references cited in your project. Your project should be supported by at least 4 credible resources from Proquest.

Use a hanging indent. Select Format | Paragraph from the Word menu bar and Hanging under Special

References should be in ABC order by author last name or title if no author is present

If you have more than one entry with the same author AND published in the same year, add a lowercase letter after the year both here and in your in-text citations, for instance, (2001a) and (2001b).

Examples

Brant, C., & Young, D. (2012). Title of the journal article. Title of the Journal italicized, issue, page numbers. If the journal as a DOI number include it, if not include a Retrieval statement.

Title of an article with no author. (2012, October 6). Title of where it was located. Retrieved from http://www.name of website.

Murr, T. H. (2011). Title of book. City, state where published: Publisher.

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�These are second level headers which are bolded at the left margin with upper and lower case words

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�These are third level, bolded, indented and ending with a period

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