press release

Campaign Title Goes Here

[Write a catchy and descriptive title. Make sure its action driven and includes the name of the person or organization you are campaigning for.]

Problem Statement

Why you chose to campaign for this particular launch, crisis, issue, public awareness, corporate, ID campaign etc. Write a short description of the issues that need to be addressed while designing this campaign.

Research

Do a comparative study of the already existing similar brands in the marketing. They could be local, national, or international. Select from the research systems below and conduct an analysis of the situation.

· Situation Analysis ( Example of Situation Analysis here (Links to an external site.) )

· SWOT Analysis ( Example of SWOT here) (Links to an external site.)

Target audience

Identify your target audience and your call to action.

Campaign steps:

Step 1: Specific action (an apology, a partnership with a charity, an event) that you would like to achieve through your campaign.

· Tactics (will this be in a press release, a social media post, a PSA, on a billboard, on TV)

· Key Messages (what should your target audience take away as the main point)

Step 2: Specific action (an apology, a partnership with a charity, an event) that you would like to achieve through your campaign.

· Tactics (will this be in a press release, a social media post, a PSA, on a billboard, on TV)

· Key Messages (what should your target audience take away as the main point)

Step 3: Specific action (an apology, a partnership with a charity, an event) that you would like to achieve through your campaign.

· Tactics (will this be in a press release, a social media post, a PSA, on a billboard, on TV)

· Key Messages (what should your target audience take away as the main point)

Campaign launch press release

Craft a press release announcing the launch of the campaign or event (use your edited and updated Week 4 writing assignment for this section)

Evaluation Plan

How will you be able to evaluate success and progress you expect from your PR campaign. What tactics will you use to increase awareness of and participation in the program/product.  A few examples of multiple resources could be Volunteer Sign-in Sheet, Social Media Tracking, Volunteer Form, Survey Questions.