Hospitality business Strategy Case

Hospitality business Strategy

Strategic Human Resources Management (SHRM

Case Study – Scenario B

PAPER (65 pts.)

Assignment Overview:

Create a Fictional Company for this project.

1. You may choose to base your company on real one (such as the one your team featured in

your organizational analysis assignment) or let your imagination soar! The choice is up to

each group; however, your company should be believable and relatable.

a. To that end, you should conduct research using library resources (academic papers,

journals, trade journals, company profiles, periodicals, newspapers, etc.). Recall Gast

Librarian, Breezy Silver’s, overview of hospitality business resources housed in the

MSU/Gast Library, and available via the Gast Library web page. Also, consider other

sources of information such as company web sites, media sources (print/web/social), and

other informational sources that you identify as useful. In other words, ground your

fictional company in reliable, credible, verifiable resources.

Assignment Objectives

1. Identify your company’s challenges (acute or chronic); prioritize and select the issue(s) to be addressed in the company’s 2020-2021 goals and strategic plan.

a. Summarize this in a Company Strategy Statement

i. Example:

Company Strategy Statement 2020 - 2021

{Company Name Here} will lead the industry in providing superior customer experiences delivered by knowledgeable and highly trained employees, utilizing efficient, cost-effective policies and practices leveraged to meet the needs of our employees and the expectations of our customers.

2. Create an HR strategic plan and goals designed to align with and contribute to the company’s 2020 – 2021 goals and strategies

a. Summarize this in an SHRM Strategy Statement (similar to the example above)

i. Example:

SHRM Strategy Statement 2020 – 2021

HR will be accountable for the development of a knowledgeable, high-performing workforce to sustain {Company Name Here}’s industry leadership.

3. Construct the HR strategic plan based on the following HR functions (Scenario B)

a. Compensation (Wages and Salaries)

b. Benefits Packages (Options and Costs)

c. Recruitment (All Levels)

Refer to the Outline/Template provided, page 2, for required content and further instructions.

Strategic Human Resources Management (SHRM)

Case Study – Scenario B

Required Outline/Template – Required Content

Title of Your Case Study

Authors (you can assign yourselves titles if you want; CHRO, Director of Recruitment, etc.)

Abstract

A brief paragraph summarizing your case study.

Case Study Objectives: Scenario B (insert company name where indicated in bold, only. Do not change/edit objectives 1, 2, and 3.a, b, c)

1. Identify {Company’s name here}’s challenges (acute or chronic); prioritize and select the issue(s) to be addressed in the company’s 2020-2021 goals and strategic plan.

2. Create an HR strategic plan and goals designed to correlate with {Company name here}’s 2020 – 2021 goals and strategies

3. Construct the HR strategic plan based on the following HR functions (Scenario B):

a. Compensation (Wages and Salaries)

b. Benefits Packages (Options and Costs)

c. Recruitment (All Levels)

The {Company Name Here} Case

Company Description/Background/Overview

1. Company description and background; e.g., type of company, description, location; size, number of employees, departments/division/properties, features, amenities, services, price point, etc.

a. Org Chart (Insert Here)

2. Company mission and value statements

3. SWOT analysis

a. Summarize relative to (or within the context) of the case study objective(s), above.

Methodology

1. Describe and discuss the research method(s) and types of informational resources you consulted and used

2. STEPED (external) analysis and discussion

a. Social, Tech, Economic, Political; Environmental; Demographic

i. Also include your company’s (internal) response’s to STEPED

3. In addition to your discussion of STEPED, complete the following table:

STEPED Analysis (Table 1)

STEPED	External Context	Internal Response
Social
Technology
Economic
Political
Environmental
Demographic

Discussion

1. Goals and Strategy; Priority of Goals

a. Company goals and strategy 2020 – 2021; SHRM goals and strategy 2020 - 2021

b. Company priority of goals 2020 – 2021; SHRM priority of goals 2020 – 2021

i. What metrics/measures will you use to track progress toward, or success of, your

stated goals? Explain why you selected these metrics

c. In addition to your discussion of 1. a and b, above, complete the following tables:

{Company Name Here} - Executive Summary 2020 – 2021 (Table 2)

Organization Strategy Statement	SHRM Strategy Statement
See example, page 1	See example, page 1

{Company Name Here}/SHRM Integrated Strategy Goals 2020 - 2021 (Table 3)

Organization Priority of Goals	SHRM Priority of Goals	Success Metrics

2. SHRM’s Strategic Action Plan

Your action plan must include the three HRM functions listed in the table below. Discuss

each HRM function as it relates to your organization’s and SHRM’s strategic statements and

priority of goals. Your discussion should include

a. Challenges; Actions, Timelines, Outcomes,

b. Direct and indirect value resulting from the SHRM strategy

i. Intended Consequences, Unintended Consequences (actual or potential)

c. In addition to your discussion of 3. a and b, above, complete the following table:

SHRM’ Strategic Action Plan (Table 4)

HRM Functions Scenario B	Challenges/Associated Issues	SHRM Initiatives/Actions	Timeline	Outcomes Impact/Affect
Compensation (Wages and Salaries)
Benefits Packages (Options and Costs)
Recruitment (All Levels)

3. SHRM’s Next Steps/Future Challenges

a. Based on your discussion in 1 and 2, above, what SHRM/HRM next steps do you

recommend to sustain or advance the organization’s goals?

b. What future challenges do you anticipate? How might you address such challenges?

Conclusion

1. Summary

a. Summarize your case study.

b. Clearly state what value SHRM contributed toward your organization’s goals.

Bibliography

1. Include a bibliography

a. Also, cite your sources in your paper!