final project

BUSM20-Principles of Business

Final Project Organization/Rubric In teams, students will create a brief marketing plan which will include the four marketing strategies – product, pricing,

placement, and promotion. The following are the tasks:

1. Product-identify target market with at least 3 demographics & describe 2 ways that you would conduct product testing (pg. 368)

2. Pricing-determine a brand name (pg. 368), include pricing (B2C, B2B, or any fluctuations), how does your pricing compare with at least two other competitors

3. Placement-where do you plan on placing the product/service, so people can and will be able to buy it (include at least 2 placements) and identify their corresponding channels of distribution (pg. 369 & 418-420) for each

4. Promotion-explain and identify at least 2 ways you will promote your product: either advertising, personal selling, public relations, word of mouth, or sales promotion (pg. 448). If you would like to include social media ONLY include

TWO sites. Include how you plan on doing this and why per each promotion item.

5. Slideshow/Compile Paper-(see below)

The final project will be due and presented before the end of class, in week 16, on Tuesday, June, 11 2019. The final cannot be made-

up or the date and time for the presentation cannot be changed. The teams will conduct their presentations together and all members

must be physically present in the classroom. No late submissions will be accepted.

The tasks will be divided up fairly and agreed upon by each student. Students will write about their assigned task; only ONE. If this

is not done, 5 points will be deducted. If a student’s task is to compile paper/slideshow, they will follow the writing directions below

and will still submit a paper and present 3 slides. Therefore, each student in the group will be responsible and accountable for writing a

section of the paper. The paper will be compiled together, at least 5-12 pages (depending on amount of members in each group), and

will be submitted to the professor.

The writing section can be double or single spaced. The font size must be size 12, in Times New Roman, 1 inch margins, and paragraph

points at 0 or 3 points will be deducted. If there are no paragraphs when appropriate, 3 points will be deducted. Also, the paper must be

uploaded in a Microsoft Word document ONLY. It is each student’s responsibility to write at least a minimum of one full page of their

section. If this is not done, 5 points will be deducted.

Format: The first line of the document will start with a bold heading of the task followed by student’s full name. For example:

Product/Full Name. Then the information obtained by the student will follow or how they contributed to the project depending on the

task/s. It is each student’s responsibility to include the bold heading and their name in their writing section or 3 points will be deducted.

The writing section must be in sentence format only; no bullet points or 7 points will be deducted. Do not copy and paste any

information or a visual aid into the paper without further explanation, thought, or a citation. This is plagiarism and I will not accept it.

When appropriate, every student must include a citation for each paragraph in their writing section or 5 points will be

deducted. The citation must include an in-text citation AND the corresponding URL (uniform resource locator), per each

paragraph. The URL can be placed either before the end of the last sentence in each paragraph or after each paragraph. An

example of an in-text citation would be: According to the Department of Labor’s website or On Google’s (replace with the

company) website, or (Mathis, Jackson, Valentine, Meglich, 2017). The following website includes examples of in-text citations:

https://owl.english.purdue.edu/owl/resource/560/02/. No footnotes, endnotes, bibliographies, works cited, or a separate reference page

will be accepted. NO citations are needed if your task is to compile the paper/create the slideshow.

Compiling Paper/Slideshow Paper Task

If your task is to compile the paper/slideshow, you will still submit a paper and conduct a presentation. You should write about your

contribution to the project and include it in the paper. In the paper, there should be two bold headings which clearly identify the

information regarding compiling the paper and creating the slideshow. The headings should be separated; not together. If this is not

done, 3 points will be deducted. No citations are needed for this task unless it is appropriate.

The presentation will NOT be based on your task of creating a slideshow and compiling the paper. If this is done, 3 points will be

deducted. The student will discuss with the group, which slides they could present based on the other tasks OR a suggestion could be to

present the introduction, summary, conclusion, or questions/answers slides.

Each slide in the slideshow must include the presenter’s name on it and it must be viewable. If this is not done, 3 points will be

deducted. The deduction will only be applied to the compiler’s points. It is the compiler’s responsibility to do this.

Information regarding the slideshow and compiling the paper should include:

 Dates/times of meetings and communication

 Discussions-what was discussed, shared, or decided?

 How did you compile the paper and create the slideshow? Why did you decide to do it in that manner?

 What feedback or help did you provide to your teammates?

 Any other contributions you made to compile the paper or create the slideshow Once you are assigned to a group, your team (any member) cannot decide to fire you from the group and you cannot leave the group to

complete the project by yourself. If this occurs, your project will be incomplete and you cannot submit any portion of the pr oject or

presentation.

The team presentations should last no more than approximately 15 minutes and include approximately 10-15 slides. However, this will

depend on the number of group members. Each student must speak or all of their presentation points will be deducted from their

individual grade. Each group member will present at least 3 slides including the compiler. Each slide that is presented should be

approximately no more than 1 minute per each slide which is no more than 3 minutes total per each student. If the presentation

time is beyond 3 minutes per each student, they will lose half of their presentation points.

BUSM20-Principles of Business

Final Project Organization/Rubric

Task

1 Product

2 Price

3 Placement

4 Promotion

5 Slideshow/Compile Paper

Grading Rubric Points

Writing Section (grammar, paragraphs, citations, & full page) 6

Presentation (3 slides per person) 6

Professionalism/Collaboration/Teamwork 3

Project Milestones:

Week

Tuesday Date

9 N/A 4/23/2019

10 Form Groups, Pick Managers, Divide Tasks & Communication 4/30/2019

11 5/7/2019

12 5/14/2019

13 5/21/2019

14 5/28/2019

15 6/4/2019

16 Final Project Due 6/11/2019

What will be completed?

In your groups, choose a new manager, a new co-manager, and a new compiler. A manager will lead the group and keep the group

organized. A co-manager will assist and support the manager especially if the manager is absent. One team member will upload the

finalized paper which will be compiled together to Canvas on behalf of the entire group. No separate written sections will be

accepted. Meaning you cannot upload only your writing section to Canvas; it must be included in the compiled team’s paper or it will

not be graded.

It is highly suggested that the final paper draft with all sections compiled together, should be completed by week 14, so all members

have an opportunity to review the paper before it is uploaded. Also, each team member should email their attached writing section to

their point of contact, so there is tracking of the document if ever needed for future reference. It is each student’s responsibility to

ensure this is done. If a student does not do this and their writing section is missing (any part) from the uploaded final paper, it cannot

be re-submitted. Week 15 should be used to practice or make any minor adjustments.

After each item below, write the full name of the person who will be assigned to each task. Under milestones, add your milestone dates

and items to tentatively be completed every week. All students are responsible for communicating with their team to ensure the

milestones are correct and updated. Please be sure to print clearly. In addition, I will be monitoring your progress every week to

determine professionalism/collaboration/teamwork points.

If I do not observe you or your team collaborating or working together, I will begin deducting points from this area. If anyt hing is ever

unclear at any time, it is the student’s responsibility to ask questions and reach out to the professor. I will give you time in class to

meet, help complete milestones, ask any questions, and ultimately finish the project.

Manager:______________________________________________

Co-Manager:___________________________________________

Company/Product or Service: _____________________________________________

1. When will the final draft be completed & compiled together, so all members have an opportunity to review the report before it is

uploaded? It is highly recommended that this is done by week 14. Include date/time and add information to chart below.

____________________________________________________________________

2. Who will upload the final paper? It should be the compiler. When will the final project paper be uploaded? Include date/time and

add information to chart below?

___________________________________________________________________

3. When will the slideshow be completed (date/time) and when will the group practice their presentation (date/time)?

___________________________________________________________________