Fashion Project

Professor Millero

TEXTILE, APPAREL & RETAIL ANALYSIS

1. Pick a sustainable priority & explain in detail: history, relevance, data, etc.

2. Profile 3 brands/retailers focusing on this priority: • History • USP – unique sales proposition • Business strategy • SWOT

3. Create a new concept: • Discuss idea, strategy, USP • 6 month plan – not necessarily financial, but how you will execute plan • Consider sourcing and supply chain decisions

4. Concept examples: • what your concept looks like: detailed flats, illustrations, in-store renderings,

fixtures, planograms, marketing, etc.

5. Conclusion: • Discuss improvement to the triple bottom line • Your concept vs. competitors reviewed • Consider: improvement of the carbon footprint of concept vs. traditional

competitors • Closing thoughts

FINAL PROJECT due: week 14

Sustainable Priorities

FINAL PROJECT due: week 14

Final Project:

Sustainable Priorities Project Description:

1. Pick a sustainable priority & explain in detail: history, relevance, data, etc.

2. Profile 3 brands/retailers focusing on this priority: • History • USP – unique sales proposition • Business strategy • SWOT

3. Create a new concept: • Discuss idea, strategy, USP • 6 month plan – not necessarily financial, but how you will execute plan • Consider sourcing and supply chain decisions

4. Concept examples: • what your concept looks like: detailed flats, illustrations, in-store renderings, fixtures,

planograms, marketing, etc. 5. Conclusion:

• Discuss improvement to the triple bottom line • Your concept vs. competitors reviewed • Consider: improvement of the carbon footprint of concept vs. traditional competitors • Closing thoughts

Project Rubric:

Evaluating Item 20 points 15 points 10 points 5 points 0 points 1. Introduction &

Conclusion Priority was clearly covered with data and information on its position in sustainability and the marketplace

Priority was introduced and clear

There is a sense of the sustainable priority

Priority is unclear No priority information

2. Brand profiles 3 brands were covered thoroughly with data and company information

3 brands were covered clearly

3 brands were covered

Minimal brand information

No brand coverage

3. New concept New concept is creative and well developed/planned

New concept is clear

There is a sense of a new concept

New concept is unclear

No new concept

4. Concept example

Concept example is creative, unique and well presented

Example is well presented

Example is presented

Another brand’s example is given

No example

5. Presentation Presentation was clear, creative and all points were well covered

Presentation covered all points

Presentation was clear, but did not cover all points

Presentation was unclear

No presentation

Total: 100 points 75 points 50 points 25 points 0 points