Marketing Strategies

Final Project Milestone One Guidelines and Rubric.html

IHP 510 Final Project Milestone One Guidelines and Rubric

Overview

For this first milestone, due in Module Three, you will provide an introduction to the healthcare organization (Bellevue Hospital) that is the basis for your final healthcare marketing and communication plan. You will describe some of the current services they offer, then select one on which to focus. You will explain how the organization’s mission, vision, and goals serve its stakeholders, and you will identify its current target market.

Prompt

First, review NYC Health+Hospitals | Bellevue: Our Services and NYC Health+Hospitals | Bellevue: Community Health Needs Assessment. Then, in 2 to 3 pages, address the following critical elements:

1. Introduction: Briefly describe some of the current services the organization provides and then select one on which to focus.
   1. What are the mission, vision, and strategic goals of the healthcare organization?
   2. What is the current state of the one service you selected to focus on?
   3. Who are the stakeholders of the service? Be as specific as possible, based on what you learned about stakeholders from the course material.
   4. How does the “one” current service align with the mission statement, vision statement, and goals of the organization?
   5. What current target market does this service focus on? Include geographies, demographics, psychographics, and behaviors. You want to be sure to address each of the four areas.

Refer to the resources from Modules One through Three to support your responses. Be sure to incorporate instructor feedback on this milestone submission into your final project.

What to Submit

This milestone should be submitted as a Word document, 2 to 3 pages in length, double-spaced, using 12-point Times New Roman font, one-inch margins, and the latest edition of the APA manual for formatting and citations.

Final Project Milestone One Rubric

Criteria	Proficient (100%)	Needs Improvement (75%)	Not Evident (0%)	Value
Introduction: Mission, Vision, and Goals	Describes the mission, vision, and strategic goals of the organization	Describes the mission, vision, and strategic goals of the organization in a way that is incomplete or unclear	Does not describe the mission, vision, or strategic goals of the organization	18
Introduction: State of the Service	Describes the current state of the service using the marketing framework	Describes the current state of the service using the marketing framework, but response is unclear or incomplete, or framework is applied inaccurately	Does not describe the current state of the service using the marketing framework	18
Introduction: Stakeholders	Describes the stakeholders of the organization using the healthcare marketing framework	Describes the stakeholders of the organization using the healthcare marketing framework in a manner that is unclear, incomplete, or inaccurate	Does not describe the stakeholders of the organization using the healthcare marketing framework	18
Introduction: Service Aligns With Organization	Evaluates how the current state of services align with the mission statement, vision statement, and goals of the organization	Evaluates how the current state of services align with the mission statement, vision statement, and goals of the organization, but response is unclear or incomplete	Does not evaluate how the current state of services align with the mission statement, vision statement, and goals of the organization	18
Introduction: Target Market	Describes the current target market this service focuses on, including geographies, demographics, psychographics, and behaviors	Describes the current target market this service focuses on, but explanation is incomplete or unclear	Does not describe the current target market this service focuses on	18
Articulation of Response	Submission has no major errors related to citations, grammar, spelling, syntax, or organization	Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas	Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas	10
Total:	100%