project international

Final Project 

This final project is a culmination of concepts learned in this course. Using your outline as a guide and the bibliography previously submitted, write a 15- to 20-page paper (3750 to 5500 words) in APA format including at least 10 references from academic books, journal articles, and/or credible online sources. You must use in-text citations, thoroughly discuss the topics described, and thoughtfully develop your ideas and arguments. You should present and explain key concepts, effectively linking your ideas with care and precision. Do not copy tables or material and present them as your own. 

Include the following:

· Introduction—Provide a focus statement and explain what the reader can expect. Establish the context and purpose of the project.

· Country—Give an overview of the emerging economy host country where your business will expand.  

· Include location, population, culture, language, major imports and exports, trade policy (including trade barriers), business practices, industries, and any other characteristics that will be helpful to the reader in understanding the country. 

· Conduct a PESTEL analysis of the host country and the impact each sector would have on your firm. Include the country’s major financial institutions and the strength of its currency versus the U.S. dollar (USD). How would the firm use hedging tools to mitigate foreign exchange exposure and contribute to corporate social responsibility (CSR) in the host country?

· Describe the host country’s place in the global economy. What are the aspects of the global economy that influence the economy of the country? Why are these important to the country? How could your firm leverage the country’s capital markets to successfully invest there? What is the country’s Human Development Index (HDI) and world rank? Provide details on working conditions and human rights. Is the country a member of the World Trade Organization (WTO) and the International Monetary Fund (IMF)?

· Where does the country fit into Hofstede’s cultural framework? What are the country’s preferred leadership styles from the GLOBE framework? How are values and ethics different in this culture? 

· International Business—Explain your (fictional) business’s history, locations of operation, success, products, sales, revenues, financial organizational structure, and any other details as appropriate. 

· Expansion and Analysis Strategy  

· Describe the product, brand, production, price, promotion and place pertaining to expanding in the host country. Describe the main business-related issue(s) that your firm is facing, and explain related subsidiary or peripheral issues. Give purpose and direction to the analysis that will follow.

· Conduct a SWOT analysis pertinent to entering the new host country market, including your firm’s competition and how you will overcome the weaknesses and threats. How will you finance the firm and source needed materials? 

· What are the strategic circumstances that need to be considered with respect to cultural, ethical, and political differences between the United States and the host country? 

· Acknowledge and analyze the perspectives, assumptions, and biases of key stakeholder groups. How will stakeholders’ perspectives help you sharpen and finalize your business decisions? What is the relevance of the context of your firm’s position?

· Evaluate the advantages and disadvantages of the different international strategies that firms use to enter foreign markets. Define the international strategy and entry mode your firm will use in the host country.

· What management practices are appropriate in this global context? Justify the use of these practices.

· Explain the cost pressures on the firm and the P-O-L-C management framework the firm will use. Discuss the infrastructure, distribution strategy, and supply chain management strategy for the host country. What are the challenges of each and how will you overcome them?

· What other theories or models are ideally suited for this specific global context? How will you apply them? What factors are necessary in order to apply these theories or models?

· How will you incorporate organizational values into the decision-making process? What ethical principles, concepts, or theories will you operationalize, and how?

· Describe the intended target market in the host country and how the product has been adapted for this group. Provide a 6- to 12-month timeline of the firm’s expansion. Will you join CTPAT? Provide your justification.

· Suggestions and Recommendations—Provide logical, practical, and specific recommendations for managers and expatriates to expand in this country. (Expatriates could be sublevel managers or other positions that the firm brought from the home country to ensure running operations successfully.) Take into account the complexities of the business-related situation. Demonstrate to the reader you were able to reach reasonable conclusions and state outcomes (consequences and implications). 

· Summary—Provide a few concluding paragraphs about what your paper discussed and how it can be beneficial for practitioners. 

Submit your final project to the mentor for grading. Consult the Course Calendar for due dates.

This assignment corresponds to or addresses the following Business Administration outcomes for the bachelor of science degree:

· Students apply key theories, models, and applications within global business context. [BSBA 1]

· Students demonstrate critical thinking skills in business-related situations. [BSBA 2]

· Students analyze business and organizational situations using ethical approaches to decision making. [BSBA 5]

Your work on this assignment should reflect your ability to:

· Justify the appropriate use of theories/models informed by the global context in which the organization is operating. [BSBA 1.1: Global context]

· Evaluate current business context, identifying factors necessary for application of theories/models. [BSBA 1.2: Context evaluation]

· Apply current business context, identifying factors necessary for application of theories/models. [BSBA 1.3: Theory/model application]

· Identify, state, and describe the business-related issue or problem at hand and give focus to the purpose and direction of the analysis. [BSBA 2.1: Explanation of the issues]

· Present information from reliable sources using sufficient interpretation and evaluation to develop an analysis or synthesis. [BSBA 2.2: Evidence]

· Analyze one’s own assumptions and the biases of stakeholder groups and evaluate the relevance of contexts when formulating a position. [BSBA 2.4: Context and assumptions]

· Set forth a business position that sufficiently takes into account the complexities of a business-related situation and provides critical analysis based on well-supported reasoning. [BSBA 2.5: Point of view]

· Consider the complexities of a business-related issue and acknowledge the perspectives of stakeholder groups in both challenging and sharpening a final decision and solution. [BSBA 2.6: Perspectives of others]

· Adequately present and explain key concepts, capably linking ideas. [BSBA 2.7: Presentation]

· Reach reasonable conclusions and state outcomes (consequences and implications) satisfactorily. [BSBA 2.8: Conclusions and outcomes]

· Operationalize ethical principles/concepts/theories and incorporate organizational values into the decision-making process. [BSBA 5.2: Ethics in business decision making]

WRITING AND RESEARCH RESOURCES

The following links provide online writing and research aids to help you with your paper assignments.

· OWL (Online Writing Lab) at Purdue University

· Writer's Handbook , the Writing Center at the University of Wisconsin–Madison

· APA Guidelines

Information Literacy for TESU Students (an online guide from the New Jersey State Library to assist you in starting your research, searching databases for articles, citing sources, using ILLiad to request books or articles, etc.)

My outline:

Global Business Products - Branded leather bags.

Current product – Our Company manufactures cotton and wheat handbags. Many local craftsmen's skill and artistry is ingrained in the production process.

Current operating country- USA

Vintage business- 20 years

Objectives- We aim to grow our businesses in Indonesia's global market

Why have we chosen Indonesia as a location to expand our existing business line?

With political stability preserved, Indonesia is one of the most dynamic democracies in East Asia, developing as a bold middle-income nation. The nation has a strong tourism rate due to Bali and a number of other tourist sites. The nation has had robust and stable economic development during recent years and minimal government debt. The budget deficit is small and therefore careful fiscal management has been referred to as grounds for upgrading and is essential to encourage financial inflows into the country. The nation's portfolio and foreign direct investment (FDI) is favorable. Indonesia's primary growth source has always been private consumption. In addition, the Central Government has actively reinforced Indonesia's historic dependence on (raw) product exports in the last several years, whilst increasing the importance of the economy’s manufacturing sector. Infrastructural development is also a major objective of the government and will have a multiplier impact on the economy (Antara, 2017).

The firm will grow through a joint venture with a bigger corporation, 'Dream Sentosa Indonesia.'

The business has greater financial resources, consistent spending and patterns of demand. It is in the same line of business as bag manufacturing and has been known for its commercial activity during the past 20 years. The business also has a broader distribution channel and enjoys economies of scale due to low cost accessibility of nearby resources.

The following procedures are taken to establish an efficient joint venture:

Steps towards a successful joint undertaking

Step 1: Determine drivers and strategic rationale.

Step 2: Evaluate the product architecture of each company.

Step 3: Build an efficient operational framework.

Step 4: Describe the new business model.

Step 5: Generate an economic structure that works for everyone.

Step 6: Make sure all transactions are win-win.

Step7: Shake hands

The joint venture agreement between the two businesses will be signed. And the following information will be provided:

· The joint venture structure, e.g. if it will be, in its own right, a distinct enterprise.

· The Joint Venture goals.

· The financial contributions made by each party.

· If any assets or workers will be transferred to the joint venture.

The company may be run after getting the required license and signing the agreement.

Bibliography:

Part 2: Marketing strategy

Production

In Indonesia, people are outdone by foreign made products but rather promote locally made goods. This company will not import made products from USA, Instead it will established a manufacturing company that will employ local people with required skills in ensuring high quality products (Fransiska, Andhika, & Indra, 2012). The joint venture company is a manufacturer of leather products will help in establishing a manufacturing process in Indonesia. In addition, the raw materials used in manufacturing the branded leather bags will be obtained locally whereby the joint venture company will facilitate identification of where to purchase high quality leather materials. Making the product locally in Indonesia will make the people own the company and promote a strong brand for the company.

Distribution

The company will use the local shops to reach customers. This will be effective in attracting more customers since most of the local retailer’s shops selling bags have loyal customer who may be willing to purchase this brand (Anggraeni & Silalahi, 2021). In addition, the company will also establish shops in various towns so that customer can also purchase directly from the company. The joint venture will help in distribution of product and easy identification of potential retailers of the products (Purwaningsih & Puliyono, 2020).

Supply chain management

The company will utilize the supply chain of the joint ventures. Suppliers will be contracted to provide raw materials to the company. The raw materials will be required to be of high quality so that the final products are of good quality (Morgan, Whitler, & Feng, 2019). In case some raw materials are not available locally, the company will be shipped from USA (Kartawinata & Wardhana, 2015). After production, the finished goods will be transported to local shops to enable customer access our products easily. In addition, the company will also utilize online platforms to sell product which they will then be distributed to customer through retailers (Schwarzl & Grabowska, 2015).

Promotion

The company will apply promotion mix to make the products known to the people. It will use advertising to inform the people about the products (Antara & Sumarniashi, 2017). It will also use sale promotion such as short-term incentives with aim of encouraging sales and purchase of the bags. The company will also establish public relations by building a good relationship with the public so that people can help in developing a corporate image and eliminate detrimental stories or events. We will also engage in direct marketing whereby we will consider events that will facilitate communication with target customer and drive direct sales (Hill & Pane, 2018).

Marketing model

The company will utilize the 5Ps marketing model to venture into the new market and compete with other products in the industry. The company will ensure that the products are of high quality and it will informs the people about the advantages of unique features it will offer customers who buy the products (Kusumawardhani, Sumarwan, & Krisnatuti, 2021). The products will also be priced at an affordable and competitive cost. The company will promote the products to ensure customers understand about it. The people employed by the company will be highly skilled and local people to create a face of Indonesian company rather than foreign. A highly skilled workforce will ensure high quality products and good customer services (Abbas, GHazanfer, & Mallah, 2015). Finally, the company will ensure that the location of its shops and retailers are strategic to ensure easy customer attraction and transit of products.

References

Abbas, W., GHazanfer, S., & Mallah, A. (2015). The impact of marketing mix (5 Ps) elements on sales of UPS: A case of Karachi Market – Buyer’s perspective. Journal of Business Strategies 9(1), 51-61.

Anggraeni, A., & Silalahi, .. (2021). Retailing in Indonesia: A Deeper Look Into the World's Growing Market. In Global Challenges and Strategic Disruptors in Asian Businesses and Economics (pp. 214-223). Indonesia: IGI Global.

Antara, M., & Sumarniashi, M. (2017). Role of tourism in economy of Bali and Indonesia. Journal of Tourism and Hospitality Management 5(2), 34-44.

Fransiska, Y., Andhika, F., & Indra, M. (2012). Determining the Most Effective Promotion Strategy for Clothing Company in Bandung, Indonesia. Procedia Economics and Finance 4(1), 120-129.

Hill, H., & Pane, D. (2018). Indonesia and the Global Economy: Missed Opportunity? In Indonesia in The New World (pp. 267-293). Indonesia: ISEAS Publishing.

Kartawinata, B., & Wardhana, A. (2015). Marketing Strategies and Their Impact on Marketing Performance of Indonesian Ship Classification Society. International Journal of Science and Research 4(2), 69-74.

Kusumawardhani, A., Sumarwan, U., & Krisnatuti, D. (2021). Consumer Preference on Choosing Branded Bag. International Journal of Research and Review 8(3), 637-645.

Morgan, N., Whitler, K., & Feng, H. (2019). Research in Marketing Strategy . Journal of the Academy of Marketing Science 47(1), 4-29.

Purwaningsih, S., & Puliyono, S. (2020). Joint Venture Agreement in the Joint Venture Company. PalArch's Journal of Archaeology of Egypt/Egyptology 17(6), 8627-8633.

Schwarzl, S., & Grabowska, M. (2015). Online Marketing Strategies: The future is here. Journal of International Studies 8(2), 187-196.

REFERENCES

Anggraeni, A., & Silalahi, A. T. (2021). Retailing in Indonesia: A Deeper Look Into the World's Growing Market. In Global Challenges and Strategic Disruptors in Asian Businesses and Economies (pp. 214-223). IGI Global.

Antara, M., & Sumarniasih, M. S. (2017). Role of tourism in economy of Bali and Indonesia. Journal of Tourism and Hospitality Management, 5(2), 34-44.

Hill, H., & Pane, D. (2018). 14. Indonesia and the global economy: missed opportunities?. In Indonesia in the New World (pp. 267-293). ISEAS Publishing.

Kusumawardhani, A. P., Sumarwan, U., & Krisnatuti, D. Consumer Preference on Choosing Branded Bag.

Purwaningsih, S., & Pujiyono, S. W. R. (2020). JOIN VENTURE AGREEMENT IN THE JOIN VENTURE COMPANY. PalArch's Journal of Archaeology of Egypt/Egyptology, 17(6), 8627-8633.