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Fullborehemi
FinalProjectHarleyDavidson.pptxFinal Project Harley Davidson
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Brand Over View
Our Brand- Harley-Davidson, the iconic American Motorcycle
What we represent- Freedom, individuality and American spirit
Community-actively involved in community service and charitable giving
Harley Davidson is an American company that designs, manufactures, and sells motorcycles. Harley was established in 1903 and is headquartered in Milwaukee, Wisconsin, United States
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Evaluation digital strategies
Focused Evaluation
Website design and user experience
Search engine optimization (SEO)
Social media presence and engagement
Email marketing campaigns
Mobile optimization
Harley-Davidson employs various digital marketing strategies to promote its products
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Marketing Research
Understanding consumer behavior and preferences related to Harley-Davidson motorcycles.
Identifying opportunities for growth and expansion in new markets.
Assessing the effectiveness of our current marketing campaigns.
Harley's digital marketing strategies relate to its overall marketing campaign. The company has always created interactive marketing campaigns to build awareness around its products. Besides, Harley designs emotive marketing campaigns to connect with consumers
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References
Catulli, M., Cook, M., & Potter, S. (2017). Product service systems users and Harley Davidson riders: The importance of consumer identity in the diffusion of sustainable consumption solutions. Journal of Industrial Ecology, 21(5), 1370-1379.
Harley-Davidson. ( n.d.). Digital Advertising: Why should I enroll with the Harley-Davidson® Dealer Digital Advertising Program? Retrieved from: https://www.harley-davidsondigital.com/DigitalAdvertising
Motorcycle Tourer. (2022). Why Everyone Loves Harley-Davidson. Retrieved from: https://www.motorcycletourer.com/why-love-harley-davidson/
