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ITEC 242 Business Communications: Research Project Fall 2018

Assignment Guide:

· Bound ____/1

· Title Page ____/1

· Step 1 - Research ____/6

· At least 6 articles relating to your topic

· Each article summarized

· Each article Cited using APA format (see bibliography end of document)

· Step 2 - Company

· Company history ____/10

· Product selected and explained ____/10

· Press Release ____/11

· Financial Information summary ____/10

· Graphics present ____/10

· Executive board ____/5

· Media analysis using criteria from text book ____/10

· Company (brick mortar vs online) Structure ____/5

· Topic of interest 1 ____/10

· Topic of interest 2 ____/10

Total ________/ 100

· Step 3 - Resume project (15% of total grade) 100 points possible

· Job Description (copy of actual description) ___/10

· Job Opportunity Description (why this job) ___/10

· Position requirements ___/20

· Salary or benefits or compensation

· An explanation of the Application Process

· Create a cover letter ____/25

· Appropriate Resume ____/25

· Other items from course materials (check chapter 12) ____/10

Total ________/100

Category	Scoring Rubric for Oral Presentations: Scoring Criteria	Total Points	Score
Organization (15 points)	The type of presentation is appropriate for the topic and audience.	5
	Information is presented in a logical sequence.	5
	Presentation appropriately cites requisite number of references.	5
Content (45 points)	Introduction is attention-getting, lays out the problem well, and establishes a framework for the rest of the presentation.	5
	Technical terms are well-defined in language appropriate for the target audience.	5
	Presentation contains accurate information.	10
	Material included is relevant to the overall message/purpose.	10
	Appropriate amount of material is prepared, and points made reflect well their relative importance.	10
	There is an obvious conclusion summarizing the presentation.	5
Presentation (40 points)	Speaker maintains good eye contact with the audience and is appropriately animated (e.g., gestures, moving around, etc.).	5
	Speaker uses a clear, audible voice.	5
	Delivery is poised, controlled, and smooth.	5
	Good language skills and pronunciation are used.	5
	Visual aids are well prepared, informative, effective, and not distracting.	5
	Length of presentation is within the assigned time limits.	5
	Information was well communicated.	10
Score	Total Points	100

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