Creation of a Brand
MaxZhou
FinalPresentationStorytelling.pptxThe Price of Recycling
“The bottle that makes the change in mindset”.
Team #8
PROBLEM
PRODUCT
MARKET & FINANCE
BUSINESS
Meet our Team
ANA JUAN BRUNO LESLIE XIANG LINRUI
PROBLEM
Let me tell you a story…
The Coca Cola Company 110 billion plastic bottles / year.
5-15 MILLION TONS: Plastic Bottles in the ocean by 2050.
Davis, J. (October 2, 2017). Coca-Cola Produces 110 Billion Single-Use Plastic Bottles A Year. IFL SCIENCE: https://iflscience.com/environment/cocacola-produces-110-billion-singleuse-plastic-bottles-a-year/
“Bad Situations, can become the best opportunities”.
VISION
2021: half a trillion Coca Cola plastic bottles produced.
200 countries & + 1.9 billion drinks sold daily.
U.S + 35 million plastic bottles thrown away CHANGE MINDSET.
$203 million USD Increase customers.
MISION & IMPORTANCE
“Company socially and environmentally responsible”.
“Recycle” every single household.
Only 25% plastic recycled in US.
75% = Change the World.
OUR BUSINESS
SWOT
OPPORTUNITY
Going global since the beginning.
THREAT
Different currencies arounf the world.
STRENGTH
Win – Win Business.
WEAKNESS
Acceptance of the public and partners.
PARTNERS
App Developers & Coca Cola Transportation.
Companies wanting to change.
Campaign promoting environmental care.
Customers-Benefit for Return of plastic bottles.
KEY ACTIVITIES
R&D
EVENT PLANNING
OPERATIONS
MARKETING
DESIGNING
ADVERTISING
Selling the Idea to the Stores
Our marketing strategy, simple as a truck.
KEY RESOURCES
PHYSICAL RESOURCES
HUMAN RESOURCES
CUSTOMER RELATIONSHIPS
Where Are Our Customers?
Discernible Neighborhoods
School
Office Buildings
Provide plastics collection containers
Provide financial incentive for each
Provide the environmental protection activities information
Let our customers know what we do!
Promote environmental sustainability.
Cope with the problem of plastic pollution
Reduce the consumption of oil resources
Reduce the amount of landfill and impact on groundwater
After the bottle enter our recycling process…
CUSTOMER SEGMENTS
Coca-Cola Company uses customer segmentation criteria through grouping their customers in terms of psychographics, behavioral and profile (Haievska & Raicheva, 2020).
Generally, Coca Cola targets the youth through advertising their products full of youth and energy.
Through customer segmentation, the company understand the needs of diverse customers.
CUSTOMER CHANNELS
The company operates on the local scale and different communities.
Coca Cola has applied a global reach that focuses on the locals to strengthen their customer channel.
Similarly, measures such as advertising, promotion and partnerships with sports have been used to access customers (Wang, 2015).
COMPETITION
PEPSI
RED BULL
DR PEPPER
NESTLÉ
APPLE
BEST BUY
AUTOZONE
MAC
METRO PLASTICS
RECYCLING APPS
FINANCE
Before & After Revenue
Bottle Expenses
COST STRUCTURE
Budget
App Development /Maintenance
& Platform Fees
Marketing/Influences
& Fences
CONCLUSION
Thank You!
REFERENCES
Patrap, A. (2018, May 5). Competitors of Coca Cola. Notesmatic. https://notesmatic.com/competitors-of-coca-cola-company/
Re-Bin. (2016, February 25). 5 Companies that pay you to recycle. https://re-bin.com/blogs/repost/5-companies-that-pay-you-to-recycle
Patelkhana, R. (2018, May 10). 6 apps/ websites that pay you for recycling old electronics. Yahoo. https://in.finance.yahoo.com/news/financialbytes-6-apps-websites-pay-204604992.html
Metro Plastics. (n.d.). Buyer and Seller of Resins for the Plastic Industry. https://www.metroplasticsinc.com/default.htm
Terra Cycle. (2020). Pepsi Co Recycle Rally. https://www.terracycle.com/en-US/brigades/recyclerally#how-it-works
Strategyzer Support. (n.d.). How do I use the Key Resources building block of the Business Model Canvas? https://strategyzer.uservoice.com/knowledgebase/articles/1194367-how-do-i-use-the-key-resources-building-block-of-t
Epperhart, B. (2020, March 30). Developing Key Activities: Business Model Canvas. Wealth Builders. https://www.wealthbuilders.org/2015/03/developing-key-activities-business-model-canvas/
Haievska, L., & Raicheva, A. (2020). Analysis Of Some Financial Indicators Of “The Coca-cola Company” As A Transnational Corporation In Ukraine, Using The Example Of “Coco-cola Ukraine Limited” Llc. Economic Scope. Https://Doi.Org/10.32782/2224-6282/154-3
Wang, M. (2015). Brief Analysis of Sports Marketing Strategy Adopted by Coca Cola Company. Asian Social Science, 11(23). https://doi.org/10.5539/ass.v11n23p22
