it policy and statergy
Final Presentation
Emma’s Garden
The Scenario- Emma’s Garden
You work in IT for a company called Emma’s Garden which is headquartered in Wilmington, Delaware and has small regional offices and warehouses in Massachusetts, Connecticut, Maryland, North Carolina, Georgia, and New Jersey. A total of 50 employees staff these facilities
You presently supply organically grown fruits and vegetables to upscale restaurants located in urban areas between Boston and Savannah.
You provide your produce to100+ different businesses throughout the week.
Your suppliers-growers and farmers-are located in the United States to include Hawaii, along with Canada and Central America (Mexico, Belize, Honduras).
You also operate 5 of your own farms in the Eastern part of the US and employ 30 full time staff to operate these facilities. You contract with Seaboard Deliveries, a refrigerated truck shipping company, to deliver your product. Seaboard currently has a fleet of 200 trucks.
You contract with Seaboard Deliveries, a refrigerated truck shipping company, to deliver your product. Seaboard currently has a fleet of 200 trucks.
The Scenario – Emma’s Garden
You are in negotiations to buy Bethany’s Orchards, a Southern New Jersey based company that grows apples, peaches and pears. This company employs a staff of 10 to include administrative staff and full time farm workers. They maintain their production and accounting records on Excel spreadsheets
You are also in merger discussions with Kelly’s Dairies, a regional milk, artisanal cheese and yogurt supplier with 10 farms in the NJ/DE and Eastern PA area. The company uses Quickbooks for Accounting and Payroll purposes. The company employs 30 full time administrative staff and farm management.
Company HQ staff for Emma’s Garden presently consists of 35 people to include HR, Finance, Sales/Marketing, Legal and Administration and the business is presently managed by using an enterprise accounting tool.
The Scenario – Emma’s Garden Grows!!
The Company’s Strategic Plan calls for expansion of product lines to include dairy products, coffees and juices.
The plan includes product from vendors and that which we grow on our own farms
Customer base expansion is targeting universities on the East Coast
The company expects to work closely with its current delivery vendor on expanded shipping and delivery capacity.
The goal is to have this expansion done within 5 years.
The budget for IT Improvements to support this expansion is $ 750,000.00
The Assignment
So, what do you think?
Are these realistic goals? Can this expansion be accomplished within the designated time frame and budget. How and where can IT help support this expansion? Can some IT related tasks be outsourced – if so, which ones would qualify?
How can IT help with the need to expand staffing, production capacity, product delivery, marketing, new customers?
How can IT help with managing all of the existing and new data streams for the purposes of product management, vendor management, customer management, marketing, sales.
Think in terms of Business Process Management and Enterprise Resource tools to include Customer Relationship Management, Supply Chain Management (raw product, inventory control, packaging, vendors, delivery), Marketing/Sales (Social media, internet advertising).
Think also in terms of Human Resource and Business Administration, Change Management, Information and Data Management(databases, data marts), Infrastructure, Sourcing and so on.
The Assignment
Research and develop a presentation that shows the results of analyses of the Company using Porter’s 5 Forces and SWOT. Basically, figure out where the Company is now so that you can make recommendations around what it needs to do to achieve its goals – or whether the goals are realistic from an IT standpoint
Based on the results of your SWOT and Porter’s 5 Forces analyses, come up with technology based recommendations that will assist the Company with achieving its expansion goals. Include information regarding the cost of implementation of each of your ideas.
Please provide me with a list delineating the division of labor – who is doing what. Figure 15-16 slides for the content portion. This assignment is worth 20 marks towards your final grade.
The Assignment
Slide 1 – Cover page – Make sure you identify the team designation and all of the members of your group.
Slide 2 – Introduction - summarize the scenario – no in text cites are necessary here since I made the companies up.
Series of slides that present your SWOT and Porter’s 5 Forces analyses. Cite in the text to the resources that you use to support your thoughts.
Next series of slides presenting your recommendations and the costs associated with their implementation. Cite in the text to any resources that you used to make your decisions. Technology company product description pages are OK.
Conclusion Slide
References – make sure that you list ALL of the resources that you used to develop your presentation. PROFESSIONAL GRADE RESOURCES ARE A GOOD IDEA. You can use certain Company websites as well.
The Assignment
SUBMIT YOUR OWN WORK!!!!!
There is no “Right” or “Wrong” answer to this scenario.
What counts is how well you research, support and communicate your analyses and solutions within the scope of the assignment. Thinking critically is encouraged.
Imagination and creative thinking are also encouraged
Remember to cite to the resources that you use in your analyses and recommendations both in the text and on the reference page of your presentation.
Remember to include cost information.
ONE MEMBER OF THE GROUP SUBMITS ON BLACKBOARD.
Please remember to show who worked on the content of each slide by listing names on the lower right corner.
I must be able to access the resources that you select. If you use books, submit copies of the cover, copyright information and relevant pages along with your presentation.
All resources must line up with the content for which they are cited.
The Assignment
Questions???
Comments???
Ready…
SET…
GO!!!!