Business & Finance - Marketing This Assignment For Brand/company Analysis Will Need To Be Completed By This Saturday (7/26/2025) afternoon (12pm EST).

Objective:

The objective of this assignment is to apply the concepts and tools learned throughout the course to analyze a brand or company. Students will create a 5-10 minute video presentation showcasing their analysis. Supporting documents, such as PowerPoint slides, graphs, data tables, and other relevant materials, should be uploaded alongside the video on Canvas.

Guidelines:

1. Selection of Brand/Company:

· Choose a brand or company that interests you and is relevant to the concepts covered in the course.

· Ensure you have access to sufficient data and information about the brand/company to conduct a thorough analysis.

2. Content of the Presentation:

· Introduction:

· Provide an overview of the brand/company.

· Explain why you chose this brand/company for your analysis.

· Market Analysis:

· Discuss the market in which the brand/company operates.

· Analyze the target audience and market segmentation.

· Competitive Analysis:

· Identify and analyze key competitors.

· Discuss the brand/company's competitive positioning.

· Marketing Strategies:

· Evaluate the current marketing strategies of the brand/company.

· Provide insights into digital marketing efforts, including social media presence and SEO.

· Customer Insights:

· Use available data to analyze customer behavior and preferences.

· Discuss customer satisfaction and feedback.

· Recommendations:

· Provide well-supported recommendations for improving the brand/company's marketing strategies.

· Suggest potential growth opportunities based on your analysis.

3. Video Presentation:

· Create a 5-10 minute video presentation.

· Ensure the video is clear and well-organized.

· Use visuals (slides, charts, graphs) to support your analysis and keep the audience engaged.

4. Supporting Documents:

· Prepare a PowerPoint presentation or other visual aids to accompany your video.

· Include graphs, data tables, and any other relevant materials.

· Upload these supporting documents alongside your video on Canvas.

5. Submission Instructions:

· Video Upload:

· Large video files can be difficult to upload directly to Canvas.

· Consider uploading your video to YouTube or a cloud service like Google Drive, OneDrive, or Dropbox.

· Ensure the privacy settings allow your instructor and classmates to view the video.

· Provide the link to the video in your submission on Canvas.

· Alternative Platforms:

· You can also use platforms like Microsoft Teams or Zoom to record and share your presentation.

· Make sure to adjust the access settings to allow viewers to watch the video.

· File Naming:

· Name your files clearly, including your name and the name of the brand/company you analyzed (e.g., "JohnDoe_BrandAnalysis_Presentation").

 

Evaluation Criteria:

Your presentation will be evaluated based on the following criteria:

· Content:

· Depth and accuracy of the analysis.

· Application of course concepts and tools.

· Organization:

· Clarity and structure of the presentation.

· Effective use of visuals and supporting materials.

· Delivery:

· Quality of the presentation (engagement, pacing, articulation).

· Adherence to the time limit.

· Recommendations:

· Practicality and feasibility of the recommendations.

· Support for recommendations with data and analysis.