Business plan
sara0309
FinalPlanGrp10-BusinessPlanCityscapeMaintenanceLLC.doc
Cityscape Maintenance, LLC.
2753 Hackett Ave.
Milwaukee, WI 53211
414-721-8419
Business Plan
Prepared November 25, 2013
Prepared By:
Stephen Campagna
Charles Hampson
Mary Strandt
Table of Contents
Executive Summary …………………………………………………………………………………………....3
Business Description and Vision …………………………………………………………………………..4
Definition of the Market ……………………………………………………………………………………..4
Description of Products and Services …………………………………………………………………..6
Marketing and Sales Strategy …………………………………………………………………………....14
Organization and Management …………………………………………………………………………21
Financial Management ………………………………………………………………………………………28
Appendix …………………………………………………………………………………………………………..33
Works Cited ……………………………………………………………………………………………………….43
Executive Summary
· Cityscape Maintenance LLC offers state of the art landscaping services to homeowners with a focus on providing excellent service on-demand.
Our clients are homeowners who need professional landscaping services and desire the convenience of receiving same or next day at-home consultations. Cityscape Maintenance, LLC offers flexibility and quick service (within two to three business days of scheduling a service) staffed by dependable and hardworking UWM students.
Throughout the Shorewood and Upper East Side areas there is an increase in demand for property maintenance specifically, seasonal landscaping services. Many of the homeowners in these areas are elderly individuals who rely upon neighbors to take care of their seasonal landscaping needs. Additionally, there are an increased number of homeowners who are middle-aged professionals who are too busy to perform their own seasonal landscaping. Our market research has shown that 7 out of 10 homeowners would choose our landscaping service because of our offering reliable service staffed by UWM students. Also, 8 out of 10 homeowners prefer our services over other landscaping companies in the area because of our convenient scheduling and our rapid response time.
While there are five other landscaping companies operating in the area, none offer the convenience of same or next day on-site consultations, guaranteed service within three business days and the flexibility to schedule services around the homeowner’s schedule.
Cityscapes marketing strategy is to emphasize our quality, flexible, and speedy service as well as our unique “Borrow-An-Employee” service. Homeowners who like to do some of their own landscaping, for instance, but would like help on a project or for a few days over the weekend can utilize our “Borrow-An-Employee” program. For a reasonable hourly rate the homeowner can retain the services of a dependable and hardworking UWM student who will assist the homeowner with whatever landscaping or home maintenance projects they wish to complete.
The management of Cityscape Maintenance LLC consists of owner, Stephen Campagna and part owners Charles Hampson and Mary Strandt. Stephen has many years of experience working in the landscaping industry. Charles has an operations management educational background and Mary as had landscaping experience as well as office management experience for small businesses. Stephen will act as GM, On-Site Manager and Head Landscaper. Charles will act as Operations Manager and Landscaper while Mary will act as Office Manager and Landscaper. Additionally, Paul Karus will act as landscape design consulting expert.
Based on the size of our defined market area and the market as a whole, our sales projections for the first year are roughly $52,000.
Business Description and Vision
Description of our Business
· Cityscape Maintenance, LLC. is a landscaping and lawn maintenance business that focuses on all residential home owners in the Upper East Side and Shorewood area of Wisconsin. We offer all of the services a home owner with an east side property would need. Our services include a wide range, from lawn and bush maintenance services, spring and fall clean up, mowing and bush trimming, mulching, planting, weeding, leaf removal, bed creation, seasonal snow removal as well as our signature “borrow-an-employee” service. Seasonal programs are recommended but are not necessary and service will be provided on a first come first serve basis, with same day consultation and guaranteed service within 3 days.
Vision
· Our vision is to be the small landscape project and maintenance leader on the Upper East Side of Milwaukee. We will accomplish this through excellent customer service and growth of our primary location in the Shorewood area. We will continue to be differentiated from our competitors in our unique, personalized and responsive services. Our goal is to expand by our third year to have a second crew of equal size, as well as replicating our successful business processes in Bay View, Wisconsin by year four with a third crew of equal size.
Definition of the Market
Identify and Describe the Market
· Our industry is the landscaping services sector. NAICS Code: 561730 - Seasonal property maintenance services. “This industry comprises (1) establishments primarily engaged in providing landscape care and maintenance services and/or installing trees, shrubs, plants, lawns, or gardens and (2) establishments primarily engaged in providing these services along with the design of landscape plans and/or the construction (i.e., installation) of walkways, retaining walls, decks, fences, ponds, and similar structures”, according to the NAICS website (Landscaping). Our company will focus on the first part of the NAICS description. “According to Dun and Bradstreet in 2010, 92,325 establishments in the lawn and garden services industry brought in revenues of $23.98 billion… [and] nearly one-quarter of U.S. households utilized professional lawn care services. According to the U.S. Department of Labor, employment in this industry was expected to grow 18 percent between 2008 and 2018” (Lawn).
Critical Needs of Perceived or Existing Market
· The critical needs of our perceived market are services related to smaller projects such as bed maintenance and lawn mowing, due to the smaller size of their properties. Critical needs do not include major property overhauls, sizeable retaining walls, or other landscaping related services such as hardscapes (masonry, concrete, brick/stone walkways, etc.).
Target Market
· Our target market is the homeowners in the immediate UWM campus area including Shorewood and the Upper East Side. The number of households in Shorewood and the Upper East Side is approximately 22,200 with more than 10,000 being families who generally are more so in the market for our services according to point2homes.com (Upper). So, if taking Dun and Bradstreet’s figure of 25% of households use lawn care services, this is approximately 5,550 potential customers for at least lawn mowing – which generally results in further services provided. Therefore, this number of households will be considered the overall market size as well. Even if we are able to capture 2% of the overall market this equates to over 110 potential customers.
Target Expansion Market (Valid Scalability, Pursued After the Third Year and Possibly Sooner)
· Our target expansion market is the homeowners in the Southeast side area, namely Bay View. The number of households in Bayview is approximately 16,000 with 8,400 being families who generally are more so in the market for our services according to point2homes.com (Bay). So, if taking Dun and Bradstreet’s figure of 25% of households use lawn care services, this is approximately 4,000 potential customers for at least lawn mowing – which generally results in further services provided. Therefore, this number of households will be considered the overall expansion market size as well. Even if we are able to capture 2% of the overall market this equates to over 80 potential customers.
General Profile of Targeted Clients
· A general profile of our target clients is as follows:
· Homeowner
· Small overall property
· Small beds containing bushes and plants
· Small yard
· Middle – Upper Class
· Middle aged to Senior citizen
· Married
· Adult residents employed, with possibility of children in school and living at home
· Unable or unwilling to do own services which we offer
· Willing to pay for the services we offer
· Would find a landscaping service through word-of-mouth and/or online research and reviews.
Current Market Share and Anticipated Market Share
· Currently we have no market share.
· Anticipated Market Share
· Of the 5,550+ households who are in our market, we would like to have 50+ customers for scheduled bed maintenance services/programs described later, 30+ lawn mowing customers on a program, and 20+ customers who order individualized services as needed.
· Would prefer to have 1-2 clients per 3-block radius on the Upper East Side, and 1-5 per neighborhood in Shorewood and Whitefish Bay.
· Of the people surveyed by going door-to-door, more than half seemed as though we could easily offer one or more of our services to them and have them accept.
· From our conversation we could easily see $500+ worth of services being performed at any one of the properties.
Description of Services
Services
· Our products and services will be offered in two formats.
· Individually
· We will be able to perform a number of landscaping services at anytime as applicable. Customers will be able to call and request that any of the services be performed at anytime. They will be quoted and billed on an hourly basis. If any specific materials are required, the customer will be quoted and billed for that portion of the work at the hourly rate corresponding to that material. Any professional drawings will be priced individually. A crew of 2-3 employees will complete all work. Payment for the services is discussed later in this Business Plan. Generally, the payment terms will be Net 10.
· Seasonal services
· We will provide a combination of our individual services as applicable to the current season. Customers will be able to call and request that any of the seasonal services be performed at anytime. They will be quoted and billed on an hourly basis. If any specific materials are required, the customer will be quoted and billed for that portion of the work at the hourly rate corresponding to that material. Any professional drawings will be priced individually. A crew of 2-3 employees will complete all work.
· Individual Services
· Lawn Mowing
· The customer’s yard will be mowed using a push mower. Lawn clippings will be blown off of surfaces such as driveways, walkways, sidewalks, porches, decks, beds, roadways, and any other surface that it does not belong on, using a gas powered backpack blower. The borders of the yard will be cut by a weed whacker to match the height of the grass. Grass will be cut at approximately 3 inches tall to maximize appearance, sustainability to the environmental conditions, and sustainability against weeds and other invasive growth. This service will be provided on either a requested basis, or on a plan where we will cut the yard as we feel it is needed until the customer cancels this service. This service will cost $20 and up depending on size of the yard.
· Bush Trimming
· The customer’s bushes will be cut by a gas powered hedge trimmer. They will be shaped as the customer would like or as we feel is correct for the specific type, size, location, and health of the bush or hedge. All clippings will be blown out of the bed and taken away by our crewmembers. In the fall months, the clippings will be left in the road if there are preexisting leaf piles for the city to pick up. If those piles do not exist then the clippings will be taken away. Since Charles’ parents are residents of Milwaukee, they will be able to take the clippings to the dump in the back of the truck. In the future, an inexpensive dump permit can be purchased for roughly $250/year. This service will be provided on either a requested basis, or on a plan where we will cut the bushes as we feel it is needed until the customer cancels this service. This service will cost $45/hour.
· Plant Maintenance
· The customer’s plants, including small ornamental trees will be taken care of per the specific plant’s needs. This may include any one of the following or any combination; leaf removal, debris removal, pruning, thinning, splitting and replanting, cutting back or down for winter, removal of dead growth, removal of annuals before winter. This service will be provided on either a requested basis, or on a plan where we will maintain the plants as we feel it is needed until the customer cancels this service. This service will cost $45/hour.
· Mulch
· The customer’s beds will receive fresh mulch, sourced through our company and delivered by the supplier to the job site. Mulch will be spread approximately 2 inches thick. All weeds will be removed from the area prior to mulch being installed. A common service to accompany mulch will be bed edging. Mulch will be shoveled from the supplied load into a wheelbarrow. From there it will be brought to the location and spread initially either by dumping from the wheelbarrow or by hand. From there is will be evenly raked using a metal rake (not a leaf rake) and also by hand as necessary, primarily around plants, flowers, and bushes. Standard mulch will come in a neutral tan or brown color, other color mulches will also be available upon request. All beds will be checked for superior quality of mulch spread, thickness, and general appeal prior to the completion of work. Any mulch located outside of the bed such as in the surrounding yard or place of initial load from supplier will be removed and taken away by our company. It will be used on another job or will go to the city dump. This service will be provided on either a requested basis, or in conjunction with Summer Maintenance service. This service will cost $55/yard of mulch plus $45/hour.
· Leaf Removal
· The customer’s leaves will be removed from any outdoor surface, excluding gutters, rooftops, and any vehicles unless they were there due to our employees. Leaves will generally be removed in spring since some may fall after our fall clean up or fall leaf removal the year prior, or due to lack of removal by either a past company or the customer in the preceding fall and winter months. Leaves will be blown using a gas powered backpack blower into a central location. From there they will be moved to the street for the city to pick up if before the deadline for this city service (middle of November), or they will be taken away by our company and brought to the city dump. This service will be provided on an as requested basis. This service will cost $45/hour.
· Planting
· The customer will be able to have us plant any type of plant that they choose. We will prefer that the plants are sourced by us, and will provide for a two month free of charge replacement if an annual plant should die, and one year extension for perennials. If the customer provides the plant there will be no replacement guarantee. Each plant will be placed in a hole as deep as that specific type of plant requires. Each plant hole will be filled in by soil provided by our company for maximum growth potential and or health. This service will be provided on an as requested basis. This service will cost $45/hour.
· Weeding
· The customer’s beds will be carefully inspected and all weeds will be removed by hand. The weed will not be plucked from above ground but will be entirely pulled out of the ground, which includes the root. This service will be provided on either a requested basis, or on a plan such as weekly, bi-weekly, monthly, or where we will weed the beds as we feel it is needed until the customer cancels this service. This service will cost $35/time, with a slow escalation depending on the size of the job.
· Bed Creation
· The customer will be able to either choose where they would like a new bed installed or where we feel is the best place(s) for a new bed to be installed. The area will be properly prepped; including any needed grass removal (through sod cutting or manual sod removal), prior plant/bush removal, any other object removable, or weeding. Our company will haul away all prior material and ensure that it does not grow back if applicable. All new beds will be provided with fresh soil sourced by our company and delivered to the job site. Any and all requested edging, mulch or plant installation will occur as well. Beds will be created to the customer’s specifications or agreed upon design by our company. All bed creation will have a basic drawing available by request beforehand, which will be a basic layout of the planned bed in black and white, with only a general level of detail and quality. A professional drawing (in color) will be available at an additional cost. This service will be provided on an as requested basis. This service will cost $45/hour plus $10/yard of soil.
· Professional Drawings
· The customer will be able to have a professional drawing completed for any application they choose. Our consultant, Paul Karus, will complete the drawings exclusively. The drawing will be in color. This service will be provided on an as requested basis. This service will cost $25/hour required to render drawing.
· Watering
· The customer’s plants, yard, or any other outdoor growth watered by our employees using the customer’s hose and water source. Each watered growth will be watered to its specific needs. This service will be provided on either a requested basis, or on a plan such as weekly, bi-weekly, monthly, or where we will water the growth as we feel it is needed until the customer cancels this service. This service will cost $25/time.
· Snow Removal
· The customer’s accumulated snow will be removed from any requested surface such as the driveway, walkways, sidewalk, or stairs. No snow will be removed from cars, motorcycles, gutters, or rooftops unless it is their due to our employees. Snow will be shoveled using a snow shovel and ice will be removed using the metal strip on the bottom front of the snow shovel. Salt will be available by request. This service will be provided on either a requested basis, or on a plan until the customer cancels this service. This service will cost $25-35 depending on snow depth.
· “Borrow and Employee”
· The customer will be able to have one of our employees come to their property and help them do any of the above-mentioned services. The customer will supply all needed materials and tools. The customer must be outside helping our employee. This service will be provided on an as requested basis. This service will cost $25/hour.
· Seasonal Services
· Spring Clean Up
· The Spring Clean Up service will provide a combination of the above-mentioned services. This includes bush trimming, plant maintenance, leaf removal, weeding, and any requested planting or watering. This service will be provided on either a requested basis, or on a plan where we will provide the service as we feel it is needed and only once per year. This service will cost $45/hour.
· Summer Maintenance
· The Summer Maintenance service will provide a combination of the above-mentioned services. This includes bush trimming, plant maintenance, mulch, weeding, and any requested planting or watering. This service will be provided on either a requested basis, or on a plan where we will provide the service as we feel it is needed once per year, or more times if necessary and only after being pre-approved by the customer. This service will cost $45/hour or $45/hour plus $10/yard of mulch.
· Fall Clean Up
· The Fall Clean Up service will provide a combination of the above-mentioned services. This includes bush trimming, plant maintenance, leaf removal, weeding, and any requested watering. This service will be provided on either a requested basis, or on a plan where we will provide the service as we feel it is needed and only once per year. Leaf removal will be done again if necessary and only after being pre-approved by the customer. This service will cost $45/hour.
· Winter Snow Removal
· The Winter Snow Removal service will provide the above-mentioned service of “Snow Removal”. This service will be provided on either a requested basis, or on a plan until the customer cancels this service. As a seasonal service, it is generally assumed that the work will be done on a plan that will include snow removal at a predetermined frequency relative to snowfall. An example would be anytime there is accumulated snow, or anytime accumulated snow is greater than one inch, two inches, etc. This service will cost $25-35 depending on snow depth.
How Our Services Are Competitive
· Our services are competitive because we have previous knowledge and experience of the industry and are able to offer a service with a competitive level of quality. Even though UWM students will do the work, they will be overseen and assisted by us who will make sure that service is done to adequate or above standards. Our services are also competitive because they are offered at a lower price compared to other companies and also are available in a shorter lead-time. Many times companies take up to one or two weeks and sometimes even more to reach a customer. Our business has a highly flexible schedule due to on-call employees and the general assumption that we will have fewer jobs during the first couple years than other companies currently have.
Competitive Edge
· Our competitive edge will be the service level available through our business compared to our competitors. Many times companies take up to one or two weeks and sometimes even more to reach a customer; we will guarantee that our work will begin within two to three business days from time of job approval. If a service is requested as part of a plan or seasonal service then the work will be performed at our discretion but is also available in a two to three day lead time if the customer feels we are waiting too long to begin work. We will advertise that someone will come to quote your property that day as well, which usually is not available through other companies, it generally takes two days or more for someone to come to the property. In addition, our competitive edge will be that we also offer to send an employee to help you as described in the above-stated “Borrow an Employee” service. This service is not offered by any other company. In addition, a professional, with professional landscape drawings available, does our bed design. This is a point of difference since not many companies have this available. Lastly, and almost most importantly, we are owned and operated by UWM students. All but two people who were contacted during our market research said that they would allow UWM students to do the work, and the majority of them said that they would consider us over other companies for that reason. We will have one major point of contact for each customer so that even if the student employees have a turnover, the customer will have a relationship with one person from our company. This point of contact will regularly check with customers to assure that they are happy with our services and they will perform a check of all work immediately after it is finished, generally before the crew leaves the job site.
Promotional Material
· Past Work Examples to be included on flyers and in person consultations.
Marketing and Sales Strategy
Identify and Describe the Market
· Our market is the Upper East Side and Shorewood area. It generally reaches North – South from North Ave. to Hampton Rd., and East – West from Holton/Van Buren Ave. to Lake Michigan. Our customers are any homeowners in this area, who will generally have characteristics previously mentioned. The need for our services is that these homeowners do not want to, or are unable to do their outdoor property maintenance and have the ability to pay for our services to perform the duties. The demand for our services is very broad, with all streets as possible clients who may need any one or group of our services.
Summary of Market Research
· Summary of Market Research
· Of the 50 people who were contacted through door-to-door surveys:
· 96% where alright with UWM students doing the work
· 70% felt they would be more inclined to choose us because we hire UWM students
· 64% use a landscaping company for at least one type of service
· 20% do not use company but do have their neighbor perform landscaping services
· 82% would like scheduled maintenance done if they went with us
· 76% would be interested in/consider having Winter Snow Removal services
· 94% would find a landscaping company through word-of-mouth
· 44% would use the internet and online reviews to find a landscaping company
· Of the surveys completed by UWM students:
· Are you looking for a job?
· 55% currently lives on campus either in an apartment in the neighborhood or in campus housing.
· 45% of students do not
· Are you looking for a job?
· 37% are currently looking for a job
· 63% are not looking for a job
· Would you would be interested in working for a landscaping company in the Shorewood area
· 10% was very interested in working for us
· 21% was interested in working for us
· 10% were maybes
· 37% were not interested
· 22% were definitely not interested
· Have you ever done professional landscaping before?
· 21% did landscaping in high school
· 32% do their own landscaping
· 42% have never done landscaping before
· 5% doesn’t know if they’ve done professional landscaping before
· What would be your desired salary per hour doing any of the landscaping tasks, weeding, mulching, grass cutting, bush trimming, planting, raking, snow shoveling or plowing.
· 26% were not interested
· 16% would be willing to work for $8.5-9 per hour
· 21% would be willing to work for $10-12 per hour
· 37% would be willing to work for $15 per hour
· Hours available to work per week
· 52% would be available to work 12-15 hours a week
· 32% would be available to work 18-21 hours a week
· 16% would be available to work 25+ hours a week
· Times available to work during the week
· 21% would not be interested in working at all
· 21% would be willing to work mornings and weekends
· 26% would be willing to work afternoons and weekends
· 16% would be willing to work evenings and weekends
· 16% would be willing to work weekends all day
· Availability per week to be on call
· 27% would be available to be on-call 3 afternoons/evenings per week
· 43% were not available to be on-call 3 afternoons or evenings per week
· 30% said maybe, depending on the week
· Availability to be on-call Friday, Saturday, Sunday two weekends per month
· 27% said yes, were available
· 43% were not available
· 30% said maybe depending on the week
· Any suggestions, comments or other things you would like to get out of a job like this?
· Flexible schedule
· Advancement to crew leader
· Vacation time and travel stipend
· A more regular schedule than alluded to in survey.
Channels of Distribution
· Channels of Distribution:
· Flyers which hang on door knobs
· Referrals
· Use of personal network
· Work performed and administered through:
· On-Site Quotes
· On-Site Services
· Payment in Check or Cash
· In-Person
· By Mail
· Preferably one week within completed services, Net 30 with credit approval
Sales Strategy
· Sales Strategy:
· Product – Services previously described
· Price– As previously mentioned. Discounts given to people in personal network, with emphasis on getting referrals from them.
· Place – In-Person or through print media
· Promotion – Flyers, word-of-mouth, referrals, great on-site work and personal conduct to facilitate interest from observing neighbors of customers. Some door to door selling in the beginning, with a fast decrease to none of this activity by year 3. We will also create a LinkedIn page with weekly updates and posts.
Competition
· Description of Competitors:
· Names
· Neighbors of Potential Customers
· Royal Oak
· Outdoor Unlimited
· Simple Solutions Grading & Snow Plowing LLC
· Bluemel’s
· Rodriguez Landscaping
· Wayne’s Stump Removal and Tree Service
· L&M Estate Services
· General Profile
· Neighbors of Potential Customers
· Usually do only neighbors on their own street for weekend revenue. Don’t do much detailed work or any large projects. They only and usually do lawn mowing and bed maintenance, never any design work or professional drawings.
· Services offered
· Lawn Mowing
· Bed Maintenance
· Leaf removal
· Royal Oak
· Small landscaping company, which only offers basic services such as lawn care and leaf removal
· Services offered
· Mowing
· Mulch
· Leaf removal
· Bed Maintenance
· Outdoor Unlimited
· “Outdoors Unlimited Inc. is a full service landscaping and snow removal contractor that has been meeting the needs of residential and commercial clients in Southeastern Wisconsin communities for over 15 years. The company's reputation is built on its commitment to the timely execution of quality work”.
· Services Offered
· Retaining Walls
· Walkways
· Renovation
· Installation
· Management
· Lawn Mowing
· Grading
· Seeding / Sodding
· Tree Trimming
· Shrub & Tree Installation
· Hydro-Seeding
· Snow Plowing
· Simple Solutions Grading & Snow Plowing LLC
· “Simple doesn’t have to mean compromise. Simple Solutions Grading & Snowplowing, LLC provides cost competitive general contracting services with the integrity our customers have come to expect. Our Milwaukee general contractors are the buffer between the complicated aspects of remodeling and landscaping to provide you with a worry free, Simple Solution”.
· Services Offered
· Snow Removal & Ice Control
· Concrete Removal & Replacement
· Retaining Walls, Hardscpaing, & Pavers
· Bobcat Grading & Backhoe Excavating
· Rough & Finish Grading
· Water Drainage Corrections
· Asphalting, Sealing, and Stripping
· Commercial Snow Plowing & Salting
· Bluemel’s
· Family owned landscaping company started by a couple. Began as a small-scale nursery service that did tree, shrub and landscape services to metro Milwaukee area. The reigns were handed down to the next generation, who expanded the company from a small scale operation to one that currently uses over 30 trucks.
· Services offered
· Turf maintenance
· Pruning
· Fertilization
· Tree and Shrub care
· Insect and Disease control
· Spring and Fall clean-up
· Aeration
· De-Thatching
· Weed Control
· Power Lawn-edging
· Complete design & Consultation services
· Tree & Shrub removal, installation
· Brush removal & Thinning
· Grading & Site prepping
· Drainage solutions
· Erosion control
· Complete planting projects
· Mulch & Stone installation/Bed maintenance
· Privacy solutions
· Sod & Seed Installation
· Snow removal
· Snow plowing
· Snow relocation
· Salting
· Rodriguez Landscaping
· Premier landscape, tree, and snow services company. Centrally located in southeast Wisconsin. Focused on continuously adapting to service a growing and broadening base of customers. “One of the highest and most rated companies on Angie’s List and have been prestigiously awarded Angie’s List Super Service awards for over a decade”
· Services offered
· Renovations and installations
· Tree and shrub planting
· Drainage control
· Patios and walkways
· Retaining walls
· Lawn installations
· Water features
· Trimming and Pruning
· Removal
· Stump grinding
· Installation
· Residential and commercial snow services
· Snow plowing
· Snow removal and hauling
· Snow sidewalk clearing
· De-icers
· Wayne’s Stump Removal and Tree Service
· No website, only uses Angie’s list/thumbtack and other customer recommendation sites. “Satisfied customers are our priority with over 20 years of experience”. Wayne’s also offers a 24-hour emergency service.
· Services offered
· Stump removal
· Tree trimming/removal
· Landscaping
· Lawn care
· Snow removal
· Junk removal
· De-icers
· L&M Estate Services
· We provide support service to real estate agencies as well as individual owners with real estate properties.
· Services offered
· Cutting grass
· Trimming bushes
· Planting
· Indoor patchwork and other maintenance
· Snow removal
· House Cleaning
· Map of Major Competitors
Organization and Management
Company Organization and Chart
· Our company will be organized in a strategic way to take advantage of our owner’s capabilities. First, Stephen Campagna will act as Owner, GM, On-Site Manager, and Landscaper. Charles Hampson will act as Owner and Operations Manager. Mary Strandt will act as Owner, Office Manager, and Landscaper. The company address will be listed as 2753 Hackett Ave., Milwaukee, WI 53211. This address will be home to all company on-site equipment and the company truck. This address will also be the Remit to Address for all receipt of customer invoices. The main company office will be located here; however an additional office will be located at the residence of Mary Strandt for her use only.
· The main company office will be the meeting point of all employees before going to a job site or series of job sites for the day. All employees will park their car at the main office and will ride in the company truck and be returned to their car once all work is complete. The main company phone number will be the cell phone of Charles Hampson whose voicemail will clearly depict that it is of Cityscape Maintenance, LLC. This is so he will be able to take phone calls for the company at anytime and does not need to be located at a landline phone in the main office. Mary will be able to do her duties as the Office Manager at her residence for simple convenience. All sharable company data between Owners will be stored on a cloud computing system so that all company data is accessible in real-time by the Owners. The Owners will conduct business activities on their personal laptops, and access company data through the cloud system.
· Employees will be paid according to the below job descriptions, but in general on-site employees will be paid hourly and only for time spent on the job site, except for when they are mowing lawns, then they will record travel time towards their total hours. The Landscaper and On-Site Manager will record all hourly pay on handwritten time cards, which will be completed after each day, and then will be signed and approved by the On-Site Manager at the end of the week on Saturday. Payday will occur once every two-week period, occurring on Fridays. The pay period for each payday will end on and include the Sunday immediately preceding the payday, and will begin and include the immediate Monday following the last pay period.
· The company will generally operate with a crew size of 3 members, with one (1) being Stephen Campagna as On-Site Manager, one (1) being Mary Strandt as a Landscaper, and one (1) hired Landscaper. The company will pursue having only one (1) Landscaper that is available during the hours of operation listed below in this section. This Landscaper will appear on the organizational hierarchy as “Preferred Landscaper”. However, the company will also have four (4) Landscapers available, at various times, in case the one (1) designated preferred Landscaper is unavailable that day. They will also be available for the “Borrow an Employee” service, but not necessarily the preferred person for this service. These additional Landscapers will be on the organizational hierarchy chart as Employee #2-5. The Preferred Landscaper and all other Employee Landscapers will be UWM students in order to follow and support our point of difference.
· Any and all yard waste (refuse) will be brought back to the main office in the company truck and taken to the city dump by Charles Hampson’s parents since they are Milwaukee County Residents and are able to do so free of charge. Leaves, sticks, and other city accepted waste will be left in front of the customer’s property in the street during the fall months when the city collects such waste from the street.
· Payment is expected from customers on a Net 10 basis at the latest, however we will note that payment can also be accepted by the crew once work is completed (onsite).
· Description of Job Duties:
· Owner – Owners will oversee and make decisions regarding all general business activities. This may include but is not limited to sourcing and purchasing equipment, evaluating current customers, evaluating potential customers, marketing activities, employee performance, and business direction. If there are any supplies/equipment that needs to be picked up, an owner or owners will do so, and not during company hourly paid time, nor will they be compensated. Fuel for the vehicle that picks up the supplies/equipment may be charged to the company account at the vehicle owner’s discretion. Owners will consult all other owners before any major and non-ordinary business decisions are made, and especially decisions that can have a substantial impact to regular operations. The Owners will provide their services on an as needed basis; there will be no set schedule of hours. The Owners will split profits equally after all reinvestment into the company is made.
· GM – The GM will be the point of contact for all customers. The GM will be responsible for identifying critical needs and improvements for the company. The GM will also produce the hourly schedule for both employees and customer projects/jobs. The GM will construct quotes and handle any disputes customers may have as well. The GM will provide these services as needed; there will be no set schedule. There will be no additional compensation for this position.
· Operations Manager – The Operations Manager will conduct thorough analysis of company financials and will be responsible for identifying critical financial needs and improvements for the company. The Operations Manager will also create the company financial reports with the assistance of Mary Strandt. The Operations Manager will act as the company receptionist as well. The Office Manger will take all initial phone calls and provide information to the customer on availabilities and rough estimates before relaying the customer need to the GM. The GM will become the main project point of contact for the customer, however the Operations Manager will still be the point of contact for all billing and payables inquiries from customers, employees, and suppliers. The GM will provide these services as needed; there will be no set schedule. There will be no additional compensation for this position.
· Office Manager – The Office Manager will be the primary Treasurer and bookkeeper for the company. The Office Manager will assist the Operations Manager in creating the financial reports. The GM will provide these services as needed; there will be no set schedule. There will be no additional compensation for this position.
· On-Site Manager – The On-Site Manager will be present at all job sites other than lawn mowing activities but only when busy at another job site. The On-Site Manager will ensure quality of work and be responsible for the overall crew. The On-Site Manager will hold the ability to make their own decisions during any job in regards to how and when work will be completed other than those decisions that would greatly affect the company’s interests. The On-Site Manager will drive the company truck as well as have final responsibility for the loading and unloading of the truck and its materials/equipment. The On-Site Manager will be responsible for ordering all delivered materials and serve as the point of contact with suppliers for delivery. The On-Site Manager will start a half hour early each morning to make sure the truck and all materials are ready to go when the Landscapers arrive for work. If there are any materials/equipment that need to be picked up during the day, the On-Site Manager will take the company truck to do so and will leave the Landscapers on-site to continue work. No supplies/equipment will be picked up while Landscapers are in the truck. This half hour will be unpaid. The On-Site Manager will also perform the duties without hourly pay so that another Landscaper can be used to get a job done faster if deemed necessary by the On-Site Manager. In all other instances the hourly pay will be $8.50/hour.
· Landscaper – The Landscaper positions will conduct the day-to-day physical labor at job sites. This includes all work detailed previously in the description of services. All landscapers must be available for work during their designated available hours and will be notified of the schedule and any changes no less than 24 hours before work is to be done. Landscapers will not drive the company truck unless they have approval from the On-Site Manager. The hourly pay will be $8.50/hour, and the Landscaper will be paid from the time that the crew arrives on a job site until they leave the job site. When mowing lawns, the Landscaper will be paid for travel time between houses, but will not receive pay for travel time in any other situation unless deemed necessary by the On-Site Manager. Landscapers will be available for the “Borrow an Employee” service. They will have to drive themselves to the jobsite and will be paid an extra $1.50 per hour for doing so to cover their fuel and wear and tear on their car. They will be paid for the time they are on the jobsite, and the hours will be added to any regular hours recorded, and paid on their same bi-weekly paycheck.
· Employee Organization Chart
Stephen Campagna
Owner GMOn-Site ManagerLandscaper
Mary Strandt
OwnerOffice ManagerLandscaper
Charles Hampson
OwnerOperationsManagerEmployee #2LandscaperPreferred LandscaperEmployee #3LandscaperEmployee #4LandscaperEmployee #5Landscaper
Legal Structure of the Business
· Our company will be structured as a Limited Liability Company (LLC), where the owners will not be responsible for debts of the company.
· We will be a single taxation enterprise, taxed on the income to the individual partners, rather than a double taxation LLC.
· Our LLC will be able to borrow money for our capital equipment as a separate entity from the individual owners.
· We will be taxed as a Subchapter S Corporation to avoid additional FICA taxes payable.
· Our members will enter into an operating agreement under which everything will be split into 1/3rd’s for the 3 founding members. However, Steve (Owner/GM) will have a 51% share in the decision-making.
· This will aid in decision-making since someone has a majority rule.
Special Permits or Zoning Laws to Adhere To
· Residential zoning laws allow small, non-polluting home businesses, as long as any home containing a business is used primarily as a residence and the business activities don’t negatively affect neighbors.
· Since our employees are all college students, we will have no need to adhere to Chapter 25.01 – Exposing minors to harmful materials.
· The service of all skilled and unskilled laborers employed by us either fulltime or on a contractual basis are limited to working 40 hours per week, with no more than 10 hours at a time, with overtime pay required after these time periods adhering to Chapter 30.01 – Hours of labor, exceptions; overtime pay.
· Adherence to Chapter 39.01 Section 11, disposal of refuse shall mean rubbish including but not limited to paper, wood, metal, glass, cloth and products thereof, rubber, yard waste, snow from parking lots, lumber, concrete, construction and demolition debris from business and household sources.
· Due to the residential nature of our business, we are allowed to deposit our waste in the city dump as well as in the street during the fall for leaves, sticks and other refuse.
· As a landscaping company, we will require 3 types of insurance and this will be enforced. They include: General Liability Insurance, Workers Compensation Insurance, and Commercial Vehicle Insurance. These types of insurance will cover against lawsuits from accidents or mishaps, medical costs and lost wages from injured employees, as well as coverage for our company vehicles.
Biography of Key Managers
· Stephen Campagna
· He is a current Supply Chain and Operation Management student at the University of Wisconsin Milwaukee who is also pursuing a Certificate in Entrepreneurship and an APICS CPIM Certification. He has been a consistently successful individual throughout his life, and has always looked for and demonstrated the ability to lead. Steve grew up playing elite level ice hockey, which afforded him the opportunity to leave his parents house during high school to live and play for a team out of state. During this endeavor he also managed to finish high school early. During this time and for years after, Steve founded a landscaping business with a lifelong friend (which is owned and operated by him and his family currently) and is still improving and growing each year. He currently holds an Executive Board Member and the Treasurer position in a student organization at the University of Wisconsin Milwaukee and is involved in two other student organizations, with one being Entrepreneurial based. Steve currently has a Supply Chain/Purchasing internship at a steel manufacturer who realizes $1Billion annual revenue. We are fully confident that his experience and current positions will propel and drive this company to be a success.
· Charles Hampson
· As a University of Wisconsin Milwaukee Supply Chain and Operations Management student, Charles has experience in sourcing and procurement of goods, as well as continuous improvement and lean operations. His background is filled with leadership roles as Vice President of Supply Chain for a student organization, assistant captain of his college hockey team, as well as captain of the high school hockey and tennis teams. I Charles currently has made the dean’s list the previous two semesters for maintaining a 3.7 and 4.0 GPA. From a personal stand point, Charles is very thorough and involved in his work, and through initiative and hard work, he set goals with the intent to exceed them. He has a proven track record of success throughout educational and workplace experiences and has been highly recommended by colleagues for leadership type roles. We believe that with his hard work and leadership traits, our landscaping venture will prove to be a success.
· Mary Strandt
· Mary is a Human Resource Student at the University of Wisconsin Milwaukee who is perusing an additional minor in psychology. She has the experience of having owned and operated Mary’s Cakes, a private bakery which specialized in providing customers with personalized cakes for weddings, birthdays, anniversaries, parties and other special occasions. As owner and operator of Mary’s Cakes she was responsible for all aspects of the business including such things as inventory management, ordering supplies, company bookkeeping, customer service and cake production and decorating. During high school she did landscaping for 2-3 yards each summer. Her experience with owning and operating Mary’s Cakes as well as her prior landscaping experience makes her confident in her ability to contribute towards the successful launch of Cityscape.
Operating Aspects
· Facility Layout:
· Main Office
· The main office will have the company truck parked in the driveway. The equipment will be stored in the garage or in the back of the truck with a tarp over it. The actual office space will be located in the basement of the property, since it is currently the household of Charles’ parents. The office will only have two tables, which are already there, and a container of writing utensils. Computers will be the laptops of the Owners, which will be present at the Owner’s discretion. General meetings may or may not be held at this location, at the Owner’s discretion.
· Mary’s Office
· Mary’s secondary office will have her desk, writing utensils, and printer. Her computer will be present to perform duties of Office Manager.
· Hours of Operation
· The hours of operation will generally follow the below Manning Schedule, however all Owners will perform their Owner duties on an as needed basis, and the Operations Manager will take company/customer phone calls at all times they can, to their own discretion. The below Manning Schedule is also highly subject to change with the amount of jobs that we are able to obtain, it is completely possible that hours will be either removed or added.
· Manning Schedule
Labor Schedule
EmployeesSundayMondayTuesdayWednesdayThursdayFridaySaturdayTotal
Steve (Owner)N/AN/AN/AN/AN/AN/AN/AN/A
Charles (Owner)N/AN/AN/AN/AN/AN/AN/AN/A
Mary (Owner)N/AN/AN/AN/AN/AN/AN/AN/A
Steve (GM)N/AN/AN/AN/AN/AN/AN/AN/A
Steve (On-Site Manager)Off8 to 5Off8 to 5Off8 to 58 to 536
Mary (Landscaper)Off8 to 5Off8 to 5Off8 to 58 to 536
Landscaper #1Off8 to 5Off8 to 5Off8 to 58 to 536
Landscaper #2OffAs NeededOffAs NeededOffAs NeededAs NeededAs Needed
Landscaper #3OffAs NeededOffAs NeededOffAs NeededAs NeededAs Needed
Landscaper #4OffAs NeededOffAs NeededOffAs NeededAs NeededAs Needed
Landscaper #5OffAs NeededOffAs NeededOffAs NeededAs NeededAs Needed
Total108
· Equipment Required
· (1) Pickup Truck – Used/Pre-Owned Estimated Cost: $5,000
· (1) Wheelbarrow – Two wheel wheelbarrow Estimated Cost: $125 / $75
· (2) Backpack Blower – Gas powered Estimated Cost: $500 / $200
· (1) Push Mower – Gas Powered Estimated Cost: $250 / $100
· (1) Grass/Weed Trimmer – Gas powered Estimated Cost: $300 / $100
· (1) Hedge Trimmer Estimated Cost: $250 / $150
· (3) Handheld Prunner Estimated Cost: $30/ea.
· (3) Leaf Rake – Plastic head Estimated Cost: $10/ea.
· (1) Landscaping Rake – Metal head Estimated Cost: $10
· (2) Spade Shovel Estimated Cost: $10/ea.
· (2) Mulch Shovel Estimated Cost: $60/ea.
· (3 Pairs) Rubber Palmed Garden Gloves Estimated Cost: $5/ea.
· (2) Snow Shovel – Metal lined at bottom Estimated Cost: $20/ea.
· Total Estimated Equipment Cost at New Prices: $7,250
· Total Estimated Equipment Cost at Used Prices: $6,150
All above mentioned prices with a “/” and then another price represent equipment that can be easily bought as a used piece of equipment. The second price is the estimated used price, if chosen as the method of purchase.
· Suppliers
· Mark’s Mulch
· Used Car Dealership
· Craigslist, Inc.
· Big Box home improvement stores (Home Depot, Ace, Sears, Menards, Stein’s etc.)
· Fleet Farm
· Online wholesalers such as:
· A.M. Leonard
· Gempler’s
· Landscapetools.com
Knowledge of Business
· The key managers have direct experience in starting and operating a landscaping business, which provides the services that Cityscape Maintenance, LLC will provide. The Owner, GM, On-Site Manager, and Landscaper Stephen Campagna has the most experience. He founded a landscaping company with a friend at the age of 15 and provided all and many more services than our company will. He worked at this business until he was 21, which was 6 years or the equivalent of 7 landscaping seasons. He knows all processes for each service and has vast experience in quality management and customer-company relations management from the previous business. He has also experienced first hand the day-to-day operations of such a company and will be fully able to handle the duties both on and offsite. The previous business he was involved with is still in operation today and has continued to grow year after year. It is currently the family business of his friend, with the majority control going to this person, and they have the intention of continuing the business as a lifelong career. Stephen’s friend has a degree in Horticulture and Landscape Management from Iowa State University, which is a top ranked school in the nation for this program. He will serve as an advisor to Cityscape Maintenance, LLC and will render all professional drawings (of which he acquired the skills to do so from Iowa State University). Stephen Campagna and Charles Hampson are currently Supply Chain and Operations Management students at the University of Wisconsin Milwaukee and are exceptional students both in the classroom and outside as well. Stephen is also obtaining his certificate in Entrepreneurship. Further detail of this may be found on their resumes in the appendix. Mary Strandt also has previous landscaping experience and has provided all of the services that we will provide. She too is a student at the University of Wisconsin Milwaukee and is a Human Resource major.
Financial Management
Estimate of Start Up Costs
· Equipment Required
· (1) Pickup Truck – Used/Pre-Owned Estimated Cost: $5,000
· (1) Wheelbarrow – Two wheel wheelbarrow Estimated Cost: $125 / $75
· (2) Backpack Blower – Gas powered Estimated Cost: $500 / $200
· (1) Push Mower – Gas Powered Estimated Cost: $250 / $100
· (1) Grass/Weed Trimmer – Gas powered Estimated Cost: $300 / $100
· (1) Hedge Trimmer Estimated Cost: $250 / $150
· (3) Handheld Prunner Estimated Cost: $30/ea.
· (3) Leaf Rake – Plastic head Estimated Cost: $10/ea.
· (1) Landscaping Rake – Metal head Estimated Cost: $10
· (2) Spade Shovel Estimated Cost: $10/ea.
· (2) Mulch Shovel Estimated Cost: $60/ea.
· (3 Pairs) Rubber Palmed Garden Gloves Estimated Cost: $5/ea.
· (2) Snow Shovel – Metal lined at bottom Estimated Cost: $20/ea.
· (2) 5 Gallon Fuel Container Estimated Cost: $10/ea.
· Total Estimated Equipment Cost at New Prices: $7,270
· Total Estimated Equipment Cost at Used Prices: $6,170
All above mentioned prices with a “/” and then another price represent equipment that can be easily bought as a used piece of equipment. The second price is the estimated used price, if chosen as the method of purchase.
· Administrative Costs
· (1) QuickBooks Estimated Cost: $250
· Office Supplies Estimated Cost: $100
· Insurance
· Insurance Cost for the Company Estimated Cost: $50/month
· Insurance Cost for the Truck Estimated Cost: $50/month
· Insurance Pre Paid at Beginning of Year Estimated Cost: $1,200
· Starting Fuel
· Truck Estimated Cost: $50
· 50:1 Mix for Equipment Estimated Cost: $35
Projected Balance Sheet
Projected Income Statement
Projected Cash Flow Statement
Statement of Assumptions
· Push Mower will use 0.5 gallons per yard
· Fuel for the equipment is bought in a 5 gallon container
· 10 yards can be cut by the push mower per container
· Equipment other than the push mower use 50:1 mixture
· $35 per week total for 50:1 fuel (can be seen in expected profit per job and overhead costs in the appendix)
· $50 per week on gas for the truck (can be seen in expected profit per job and overhead costs in the appendix)
· We will use 1 tank of gas per week for the truck
· Gas prices will rise 40 to 80 cents in the summer
· The cost of fuel for the push mower will be applied to the expense of the job
· The cost of all other fuel will be applied as a yearly estimated overhead cost
· There will be a “Misc. Jobs” revenue/profit estimate which will cover all jobs not otherwise itemized in our expected revenues calculations (which are found in the appendix)
· The average gross profit for this style of job was obtained as an average of the gross profits from Spring, Summer, and Fall Clean Up/Maintenance
· Yearly gross profit was determined on an assumption of 20 jobs per year
· The “Borrow an Employee” person will drive to the jobsite on their own
· The “Borrow an Employee” person will be paid an extra $1.5 per hour
· There will be 10 qualifying snowfalls in the winter that require our snow removal service
· We will take an initial loan from Steve’s dad for $20,000, due in four years with equal payments of $5,000 each year.
· Steve will sign personally for this loan
· Each owner will invest $1,000 into the company to show a vested interest in its success
· We will buy all equipment at the price of new
· We will buy a $4,000 truck and reserve $1,000 for any needed taxes, repair, title transfer, etc.
· There will be $300 total of equipment repair and replacement costs each year after year one (gloves, shovels, repair to gas powered equipment, etc.)
· There will be $100 spent on initial flyers in the Spring of the first year
· Payroll taxes will be 15%
· Depreciation on fixed assets is straight-line over 10 years
· Insurance expense will double each year due to rapid growth and crew expansion
· We will include $200 for extra miscellaneous start up costs
· Balance Sheet values are for the last day of the respective month
· We will incur the cost of an entire new set of equipment the third year because we will add a crew
· The business will triple after the first year and then grow 50% the year after
· We will expand into Bay View after the third year, this will require adding another crew
Capital Requirements
· We will need to cover all start up costs
· We will need extra cash to support payroll if we do not receive payment from customers in expected timeframe
· We will take an initial loan from Steve’s dad for $20,000, due in four years with equal payments of $5,000 each year to cover the above capital requirements
· Steve will sign personally for this loan
Break-Even Analysis
· Our Net Profit Ratio for the first year is projected to be 27.77%
· Our expenses we need to cover to break even equal $8,905
· To break even we would need the below calculated sales:
Break Even in Sales = Fixed Costs / Contribution Margin
Fixed Costs = $8,905
Contribution Margin = 27.77%
$8,905 / 27.77% = $32,066.98
Appendix
Resumes of Owners
STEPHEN G. CAMPAGNA
913 E. Kilbourn Ave. Apt 7, Milwaukee, WI, 53202
414-517-8346 [email protected]
O B J E C T I V E:
To obtain a position of high responsibility and leadership in a professional workplace
E D U C A T I O N:
University of Wisconsin-Milwaukee
Bachelor of Business Administration
Major: Supply Chain and Operations Management
Certificate: Entrepreneurship
Anticipated Graduation: May 2014
GPA: 3.72/4.0
· Dean’s List - Five Semesters
· Beta Gamma Sigma Honor Society (Top 10% of Class)
· Golden Key Honor Society (Top 15% of Class)
Student Organizations:
· LOMIS (Logistics, Operations Management, and Information Systems)
· Executive Board Member & Treasurer
· CEO (Collegiate Entrepreneur Organization)
· APICS Milwaukee Chapter
R E L A T E D C O U R S E W O R K:
Logistics & Transportation Management, Purchasing & Supply Management, Supply Chain Analytics,
Operations Planning & Control, Management Analysis, B2B Sales & Marketing, Enterprise Planning (SAP ERP)
S K I L L S:
· Co-founded and operated a successful small business
· Six years experience in project management
· Eight years experience in sales and customer service
· Eight years experience working independently and/or in small crews/teams
· Strong background of organizing and meeting deadlines
· Currently use Oracle at work and am learning SAP in class
W O R K E X P E R I E N C E:
Purchasing Intern
Charter Steel Saukville, WI February 2013 – Present
· Create purchase orders for MRO items
· Direct requisitions to the correct Buyer
· Manage our Approved Vendor List
· Pre-qualify new vendors for entry into Oracle
· Facilitate RFQ processes
· Establish Vendor Master updates with Corporate
· Oversee Insurance Certification clean-up and corresponding OnBase Implementation on-site
· Executed Carrier On-Boarding for Project BOLT – TMS Implementation
Landscaper/Co-Founder
PK Lawnscape Inc. Brookfield, WI June 2005 – July 2011
· Provided more than 20 different services
· Grew company to hire 10 additional employees during tenure
· Directly involved in materials and equipment purchasing
· Commended for superior quality of work in comparison to the area’s largest companies
· Established and maintained a strong company reputation for quality and integrity
In-Shopper
Jimmy John’s Milwaukee, WI April 2011 – June 2012
· Offered manager position within first 6 months
· Promoted from a “C” employee to an “A” and received a raise
· Trained more than 10 employees for sandwich making and meat slicing
· Worked closely with the General Manager, had a strong relationship with the Area Manager
H. Charles Hampson
2753 N. Hackett Avenue ∙ Milwaukee, Wisconsin 53211 ∙ (414) 721-8419 ∙ [email protected]
Objective
A post undergrad position that allows me to utilize my Supply Chain Management skill set and grow professionally.
Education Currently a Senior at University of Wisconsin Milwaukee
Expected Graduation: December 2013
Business Major: Supply Chain and Operations Management
UWM’s Deans List 2012, Previous Semester GPA: 4.0
Related Coursework
Logistics & Transportation Management, Purchasing & Supply Management, Supply Chain Analytics, Operations Planning & Control, Principles of Finance, Financial Accounting, Management Analysis, Managerial Accounting, Managerial Economics, Intro to Information Systems
Work Experience
Olympus Group: Supply Chain Intern Milwaukee, WI May 2013 to Present
Purchasing
· Utilize Vantage ERP system to control and maintain inventory levels. Create purchase orders to vendors based on demand forecasts for projected usage of resources within the warehouses. Create part specs for new products within the ERP system.
· Arrange for shipping/pickup of product utilizing the best possible freight terms and shortest lead-times. Maintain active account management with current vendors.
Materials Management
· Create jobs for vendors in the ordering and tracking of raw materials within ERP system. Ensure the receiving of correct materials and quantities for production.
· Create a Bill of Lading for multiple large scale retailers. Coordinate outsourced logistics for the consignment of raw and finished materials in third party warehousing. Manage subcontractors PO’s for companies performing outsourced tasks.
Wisconsin Paperboard: Intern , Milwaukee, WI, December 2012 to May 2013
Customer Service Representative
· Process numerous purchase orders from many different suppliers.
· Actively maintain supplier relationships as well as other key account management techniques.
Production Planner
· Create planning schedules for two large paper machines to ensure utmost efficiency and minimize lost-time of production.
· Utilize excel as well as oracle to perform key inventory management, including reducing holding levels, blanket order and release system and kan ban programs.
Operational Excellence Team
· Member of the OpEx team to increase efficiency of machines, and decrease total waste on average from 6.2% to 4.1% saving the company on average $700,000 a year.
· Practice Six Sigma techniques as well as others strategies to move towards a leaner manufacturing environment.
Quality Controller
· Actively manage the database of specifications as well as utilizing InfinityQS to ensure all quality standards are upheld for all product.
· Material testing of density, stiffness, flexibility, caliper and moisture within paperboard rolls. Utilize excel spreadsheets to present data in a fashionable manner.
Shipping Supervisor
· Perform audits on incoming shipments to determine acceptability of each load.
· Led training program for entire receiving department on contaminants within shipments.
Skills
· Windows XP/ Vista/ 7, Microsoft Office: Word, Excel, PowerPoint, Access, Oracle, InfinityQS
· Valid Wisconsin Class D and M Driver’s license, Valid Powered Industrial Truck license
· Certified to drive Lift Truck, Highlift, AGV, Order Picker, Tow motor
Activities
· Student Vice President of Supply Chain for LOMIS (UWM Business Organization)
· Captain of the high school hockey and tennis teams
· Assistant Captain of UW-Milwaukee D-2 Club hockey
Mary E. Strandt 12975 W. Ohio Ct. New Berlin, WI 53151 Cell: (262) 825-2731 Email: [email protected]
Education University of Wisconsin – Milwaukee Major: Human Resource Management Minor: Psychology Expected graduation date: Spring 2014
Educational highlights Authored and administered psychological behavioral study, through Experimental Psychology class, investigating the behavioral connection between human perception of illness and aversion reactions.
· Developed skills in creating primes and tests to identify and examine both human perception and aversion reaction.
· Gathered data from 60 participants
· Utilized SPSS statistical software for analysis of gathered data.
· Authored report and administered presentation requiring skilled use of Power Point, Word and Excel.
Work Experience
Sales Associate/Customer Service Representative August 2010 - Present Linda’s Hallmark New Berlin, Wisconsin
· Train new employees in customer relation techniques, register usage, and product placement skills
· Produce weekly financial summary reports
· Produce weekly coupon inventory reports and coupon inventory matching
· Assist manager in the checking and dividing incoming inventory for 7 stores
· Organize and stock incoming inventory
· Divide and label inventory for shipment to 6 “sister” stores
Owner and Manager of Mary’s Cakes 2006-2010 Mary’s Cakes New Berlin, Wisconsin
· Start-up company
· Managed single person cake decorating business year-round
· Produced 3-4 cakes per month
· Used Excel to manage orders, supplies, and income
· Sustained high product quality
· Ensured customer satisfaction
· Experienced in successfully meeting multiple deadlines
Owner and Manager of “Summertime Landscaping” May-September 2006-2009 Summertime Landscaping New Berlin, Wisconsin
· Start-up company
· Managed 3-4 properties throughout the duration of the summer
· Performed grass cutting, weeding, hedge trimming, planting, bed care and maintenance
Expected Profit Per Job and Overhead Costs
Lawn MowingBorrow An EmployeeMulch
Selling Price25$ Selling Price25$ Selling Price278$
ExpensesExpensesExpenses
Labor9$ Labor10$ Labor51$
Fuel2$ Mulch72$
Gross Profit15$ Gross Profit15$
Gross Profit155$
Number of Expected Jobs
Per Week20
Number of Expected
Hours Per Week15
Number of Expected Jobs Per
Year25
Gross Profit Per Week293$ Gross Profit Per Week225$ Gross Profit Per Year3,863$
Weeks Per Year25Weeks Per Year25
Gross Profit Per Year7,313$ Gross Profit Per Year5,625$
Summer MaintenanceFall Clean UpSpring Clean Up
Selling Price135$ Selling Price225$ Selling Price180$
ExpensesExpensesExpenses
Labor64$ Labor115$ Labor89$
Gross Profit71$ Gross Profit110$ Gross Profit91$
Number of Expected Jobs
Per Year25
Number of Expected
Jobs Per Year30
Number of Expected Jobs Per
Year25
Gross Profit Per Year1,781$ Gross Profit Per Year3,308$ Gross Profit Per Year2,269$
Snow RemovalMisc. JobsOverhead Costs
Selling Price25$ Average Selling Price180$ 50:1 Mix Fuel Per Week35$
Weeks Per Year25
ExpensesExpenses
Labor9$ Average Labor67$ Expense Per Year875$
Gross Profit17$
Fuel For Truck Per Week50$
Number of Expected
Customers Per Year25
Number of Expected
Jobs Per Year15Weeks Per Year25
Qualifying Snow Falls10Average Gross Profit91$ Expense Per Year1,250$
Gross Profit Per Year4,125$ Gross Profit Per Year1,361$
QuickBooks250$
Office Supplies100$
Sample Professional Landscape Drawing (Karus)
Results of Market Research
· Door to Door Surveys (Not included in electronic version)
· All 50 door to door surveys are found starting on the next page
Works Cited
"Bay View Demographics." Bay View Demogrpahics. 19 Nov. 2013 <http://www.point2homes.com/US/Neighborhood/WI/Milwaukee/Bay-View-Demographics.html>.
Karus, Paul. "Fact Finding." Telephone interview. 12 Oct. 2013.
"Landscaping Services." NAICS Code Description. 12 Oct. 2013 <http://www.naics.com/free-code-search/naicsdescription.php?code=561730>.
"Lawn and Garden Services." HighBeam Business. 10 Oct. 2013 <http://business.highbeam.com/industry-reports/agriculture/lawn-garden-services>.
"Outdoor Unlimited Inc." YP.com. 10 Nov. 2013 <http://www.yellowpages.com/milwaukee-wi/mip/outdoor-unlimited-inc-4909437?lid=171889447>.
"Simple Milwaukee Grading & Snowplow Removal Solutions." Simple Solution Guys. 10 Nov. 2013 <http://www.simplesolutionguys.com/>.
"Upper East Side Milwaukee Demographics." Upper Eastside Milwaukee Demographics. 19 Nov. 2013 <http://www.point2homes.com/US/Neighborhood/WI/Milwaukee/Upper-East-Side-Milwaukee-Demographics.html>"
Welcome to Outdoors Unlimited Inc." Outdoors Unlimited Inc. 10 Nov. 2013 <http://outdoorsunlimitedonline.com/>.
2
ProjectedProjectedProjectedProjectedProjectedProjectedProjectedProjectedProjectedProjectedProjectedProjectedProjectedProjectedProjectedProjected
Description01/01/1412/31/1412/31/1512/31/16JanFebMarAprMayJuneJulyAugSeptOctNovDec
201420142014201420142014201420142014201420142014
Assets
Current Assets
Cash$11,530$28,088$99,284$196,442$11,606$11,288$10,792$13,773$19,537$25,301$28,382$29,853$31,324$34,405$35,519$35,201
Accts. Receivable$0$100$300$450$100$100$100$100$100$100$100$100$100$100$100$100
Inventory$1,345$1,345$1,345$2,690$1,345$1,345$1,345$1,345$1,345$1,345$1,345$1,345$1,345$1,345$1,345$1,345
Prepaid Insurance Expense $1,200$0$0$0$1,100$1,000$900$800$700$600$500$400$300$200$100$0
Total Current Assets$14,075$29,533$100,929$199,582$14,151$13,733$13,137$16,018$21,682$27,346$30,327$31,698$33,069$36,050$37,064$36,646
Fixed Assets at Cost$5,925$5,925$5,925$11,850$5,925$5,925$5,925$5,925$5,925$5,925$5,925$5,925$5,925$5,925$5,925$5,925
Accumulated Depreciation$0$593$1,186$2,371$49$98$147$196$245$294$343$392$441$490$539$588
Net Fixed Assets$5,925$5,333$4,740$9,480$5,876$5,827$5,778$5,729$5,680$5,631$5,582$5,533$5,484$5,435$5,386$5,337
Total Assets$20,000$34,865$105,668$209,062$20,027$19,560$18,915$21,747$27,362$32,977$35,909$37,231$38,553$41,485$42,449$41,983
Liabilities & Equity
Current Liabilities
Current Portion Long Term Debt$5,000$5,000$5,000$5,000$5,000$5,000$5,000$5,000$5,000$5,000$5,000$5,000$5,000$5,000$5,000$5,000
Accts. Payable$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
Accrued Expenses$0$2,111$2,111$4,223$176$176$176$176$176$176$176$176$176$176$176$176
Total Current Liabilities$5,000$7,111$7,111$9,223$5,176$5,176$5,176$5,176$5,176$5,176$5,176$5,176$5,176$5,176$5,176$5,176
Long Term Debt (Net of Current Portion)$15,000$10,000$5,000$0$15,000$15,000$15,000$15,000$15,000$15,000$15,000$15,000$15,000$15,000$15,000$15,000
Total Liabilities$20,000$17,111$12,111$9,223$20,176$20,176$20,176$20,176$20,176$20,176$20,176$20,176$20,176$20,176$20,176$20,176
Equity
Retained Earnings$0$14,546$83,931$177,317$1,212$2,424$3,637$4,849$6,061$7,273$8,485$9,698$10,910$12,122$13,334$14,546
Total Equity$0$14,546$83,931$177,317$1,212$2,424$3,637$4,849$6,061$7,273$8,485$9,698$10,910$12,122$13,334$14,546
Total Liabilities & Equity$20,000$31,658$96,042$186,540$21,388$22,600$23,813$25,025$26,237$27,449$28,661$29,873$31,086$32,298$33,510$34,722
Cityscape Maintenance, LLC
Balance Sheet Projections
For Years Ending 12/31
ProjectedProjectedProjectedProjectedProjectedProjectedProjectedProjectedProjectedProjectedProjectedProjectedProjectedProjectedProjected
DescriptionYear EndingYear EndingYear EndingJanFebMarAprMayJuneJulyAugSeptOctNovDec
12/31/201412/31/201512/31/2016201420142014201420142014201420142014201420142014
Net Sales$52,388$157,163$235,744$319$319$0$6,389$11,180$11,180$6,389$3,514$3,514$6,389$2,875$319
Cost of Sales$23,053$69,158$103,736$141$141$0$2,811$4,920$4,920$2,811$1,546$1,546$2,811$1,265$141
Gross Profit$29,335$88,005$132,008$179$179$0$3,577$6,261$6,261$3,577$1,968$1,968$3,577$1,610$179
Expenses:
Selling Expenses$100$0$0$0$0$0$100$0$0$0$0$0$0$0$0
Admin. Expenses$350$100$100$350$0$0$0$0$0$0$0$0$0$0$0
Fuel Expenses Not Included in COS$2,125$6,375$11,688$177$177$177$177$177$177$177$177$177$177$177$177
Equipment$7,270$300$7,570$7,270$0$0$0$0$0$0$0$0$0$0$0
Payroll Taxes$2,951$8,852$13,278$246$246$246$246$246$246$246$246$246$246$246$246
Prepaid Insurance$1,200$2,400$4,800$100$100$100$100$100$100$100$100$100$100$100$100
Other Start Up Costs$200$0$0$200$0$0$0$0$0$0$0$0$0$0$0
Depreciation$593$593$1,186$49$49$49$49$49$49$49$49$49$49$49$49
Total Expenses$14,789$18,620$38,622$8,392$572$572$672$572$572$572$572$572$572$572$572
Operating profits$14,546$69,385$93,386-$8,214-$394-$572$2,905$5,688$5,688$3,005$1,395$1,395$3,005$1,037-$394
Net Profit$14,546$69,385$93,386-$8,214-$394-$572$2,905$5,688$5,688$3,005$1,395$1,395$3,005$1,037-$394
Net Profit Ratio27.77%44.15%39.61%$14,546
Cityscape Maintenance, LLC
Income Statement Projections
For Years Ending 12/31
ProjectedProjectedProjectedProjectedProjectedProjectedProjectedProjectedProjectedProjectedProjectedProjectedProjectedProjectedProjected
DescriptionYear EndingYear EndingYear EndingJanFebMarAprMayJuneJulyAugSeptOctNovDec
12/31/201412/31/201512/31/2016201420142014201420142014201420142014201420142014
Profit After Tax & Bonus$14,546$69,385$93,386-$8,214-$394-$572$2,905$5,688$5,688$3,005$1,395$1,395$3,005$1,037-$394
Add Back Depreciation$593$593$1,186$49$49$49$49$49$49$49$49$49$49$49$49
Capital Expenditures - Additions
to Fixed Assets at Cost (Addns.)$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
Working Capital Needs:
Accts. Receivable (Incr.) Decr.-$100-$200-$150-$100-$100-$100-$100-$100-$100-$100-$100-$100-$100-$100-$100
Inventory (Incr.) Decr.$0$0-$1,345$0$0$0$0$0$0$0$0$0$0$0$0
Prepaid Exp. (Incr.) Decr.$1,200$2,400$4,800$1,100$1,000$900$800$700$600$500$400$300$200$100$0
Accts. Payable (Decr.) Incr.$0$0$0$0$0$0$0$0$0$0$0$0$0$0$0
Accrued Exp. (Decr.) Incr.$2,111$19$44$176$0$0$0$0$0$0$0$0$0$0$0
Total Working Capital Needs$3,211$2,219$3,349$1,176$900$800$700$600$500$400$300$200$100$0-$100
Loans (Decr.) Incr.-$5,000-$5,000-$5,000$0$0$0$0$0$0$0$0$0$0$0-$5,000
Cash Flow$13,351$67,196$92,921-$6,988$556$277$3,654$6,338$6,238$3,454$1,745$1,645$3,154$1,087-$5,444
Beginning Cash$11,530$28,088$99,284$11,606$11,288$10,792$13,773$19,537$25,301$28,382$29,853$31,324$34,405$35,519$35,201
Ending Cash$24,881$95,284$192,205$4,618$11,844$11,069$17,427$25,875$31,539$31,837$31,598$32,969$37,560$36,606$29,757
Cityscape Maintenance, LLC
Income Statement Projections
For Years Ending 12/31
