Feasibility Assessment, The Plan and Getting the Market Paper
Agars
FinalPitchDeck-GUIA.pptx
The Problem
Travelers want meaningful experiences based on their interests, but aren’t sure where to begin
Tour guides want to share their expertise and knowledge, but don’t know how to find clients
How can we create a platform that facilitates extraordinary experiences for both travelers and tour guides?
Our Vision
Guia (GEE-ya) = Spanish for guide
Create meaningful connections between travelers and locals
Promote travel and tourism as a force for good in the world
Eliminate the inconvenience and uncertainty of booking private tours
Help tour guides share their expertise and grow their income
Guia Customers
The Traveler
The Guides
How do we build a connection between these users?
Product Overview
GUIA is a digital platform which connects travelers and tour guides
Competitive Advantage
Guide Profitability
Through minimum travelers per tour
Easy to Use App
For both travelers and guides
Flexible Booking
Travelers can see day-of tours available or book in advance
2-Way Rating System
Powers our algorithm to ensure not only excellent tours, but also quality travelers
Guide Vetting, Support, and Feedback
Ensures quality by supporting guides throughout the process
People-Driven Algorithm
Guia checks tours frequently to ensure quality and equal opportunity
Competitive Advantage
Market Reach
Launch driven through social media campaign strategies and local content creator partnerships
Denver
Washington DC
Charleston
Funding Requirements
How much are we raising?
How much have we raised?
How will we spend
the money?
$500K
$30K
20% for App development
10% of development cost for Testing
around 31% for Marketing and Promotions
around 3% for Legal
36% for operating expenses
Financial Model
Generic
Group Tours
Private Tours
Booking and Payment
on one app
Tour variety
Book ahead or day of
Tour algorithm is well-
built and regulated for
customers to find tours
to fit their needs
Guide and traveler
support
On the spot booking
available for "tours in
your area"
Available all within one
app
B2b Review system
Set minimum of
travelers per tour,
ensuring profitability
for guides
2019 Revenue of
Competitors
$35 million$8-10 million
