ppt project

INTEGRATED

MARKETING CAMPAIGN ‒Ad Review

‒Brand—Category Review

‒IMC Social Media Campaign

❑ New tagline (& why it’s stronger than current)—creative brief

❑ 30-60 second viral ad

❑ Extend tagline in 3 social media platforms

Facebook—Twitter—Instagram—Snapchat?

• Your team should act as an ad agency with the class

as the client

• Each agency has chosen a brand with weak advertising

• The final phase of the assignment is to:

• Create a new tagline for the brand you’ve chosen

• Develop a storyboard for a 30 second viral ad

• Turn the storyboard into a video for a 30 sec viral ad

• Extend campaign into social media—using 3+ social

media platforms

(Facebook—Twitter—Snapchat—Instagram—Vine?)

Agency Pitch—IMC Campaign

Post your power point slides & video on or before 11:59 p.m. on April 30

—Presentations In Class: April 30, May 7—May 9

Present to class as if they’re the client—everyone on your team must speak

Order of presentations determined by professor in advance

The client (students) will evaluate each team’s presentation

If you’re not here on the day your team presents, you won’t get any points for the project

FINAL PRESENTATION

REQUIREMENTS

Additional Information will be posted on D2L

Show current ad State why current ad is weak

Your

Recommended

Tagline

State your recommended tagline Identify why it’s stronger than their current tagline

Example of a Storyboard—Nokia Ad

Talk through your storyboard for the 30 second viral ad

Show your recommended 30 second viral ad

Then extend the campaign into social media campaign –using 3+ social media platforms (e.g. facebook, snapchat,

instagram, twitter—based on what makes

sense for brand & category

Talk about how your tagline could be incorporated on to Facebook

Talk about how your brand’s tagline could be incorporated on Twitter

Finding a Great Tagline

• A tagline is a small sentence, ideally less than five words, that says all that you are

• Concisely if you told someone what the company does

• A natural extension of the company’s positioning statement

• Differentiates from the competitors while expressing the company’s personality

• Adds consistency to marketing communications

• Engages your audience

• Can be somewhat aspirational and also inspirational

• Memorable, but could be dramatic

• Can stand the test of time

Tagline Evaluation

• Is this tagline meaningful?

• How appealing is this tagline overall?

• How clear is the tagline? Easy to comprehend?

• Does it fit with the company?

• Is this unique to company?

• Does this tagline change your opinion of the company? (positive, negative or no change)

• Is this believable?

• Is there creative potential?