Final business

Creating your Business Plan

Our goal is to create a business plan that shows all of what you have learned throughout these 10 weeks from strategy and purpose, to market research, to competitive marketing strategies, to business operations, to reviewing financing requirements and options, and to business controls. Each of these six phases are going to help you navigate through all of these elements to ensure that you have a better understanding of how each of these areas of the business are important in creating your ideal business plan.

The final paper will be a total of 12-15 pages, typed double space, Times New Roman, 12pt font size. APA 7th will be used on all submissions.

Below is the lay-out of the Final Paper Project

Week 1: Strategy and Purpose -Phase 1 (Executive Summary and Company Description) ● Choose a product or service that you will create your business plan for ● Look for your company’s logo, or create one ● Really clarify your company description: what it does, what it solves, etc.

Week 2: Market Research - Phase 2 (Market Research) ● What is your strategy in looking for your niche market? ● Who are your customers? ● What is the demographics ● Who are your top three competitors?

Week 3 & 4: Competitive Marketing Strategies -Phase 3 (Marketing Plan) ● Review your marketing plan ● Review the 4 P’s that you’ve learned in your marketing classes ● Don’t forget all avenues of marketing online, networking, social media, etc.

Week 5: Operations - Phase 4 (Organization and Management) ● Look for the legal matters ● Review any ethical issues if any ● Review your supplier and see if you need to outsource any of your organization

Creating your Business Plan

Week 6 & 7: Reviewing Financing Requirements and Options - Phase 5 (Financial Projections) ● Review your sales projections, cash flows, and discuss your profit and loss ● Don’t forget to review your budget, ● Estimate your financing requirements

Week 8: Business Controls - Phase 6 ● In this area there are three you can use to fully developed your research: Finance controls, sales and marketing controls and other business

controls

Creating your Business Plan Final Paper Rubric 100 PTS.

In this paper, you will be graded based on the rubric below. Please make sure to pay close attention to all the critical elements provided below and all the details above this rubric. Rubric

Guidelines for Submission: Your paper must be submitted as a 12- to 15-pages APA-style Word document with double spacing, not counting the cover page and reference page. It must be in 12-point Times New Roman font, with one-inch margins and at least three authoritative sources cited in APA format. No WIKIPEDIA OR INVESTOPEDIA are accepted as your reference.

Critical Elements Proficient (100%) Needs Improvement (70%) Not Evident (0%) Total Value

Phase 1-3 (Analysis) Followed the template provided and created a comprehensive analysis of all the elements needed for the business plan using all phases.

Followed the template provided and created somewhat of an analysis of all the elements needed for the business plan using some of the phases.

No strategies provided and answer does not link between the reading and the research

30

Phase 4-6 (Content/ Research) The content analysis was detailed with supporting evidence that shows all the needed nuances to support the business plan

The content analysis was detailed but without supporting evidence that shows all the needed nuances to support the business plan

Provided some analysis but missing some phases

25

Marketing Plan Created the budget, timeline, marketing strategies, and shows how the investors would benefit from this business plan

Created the budget, timeline, marketing strategies, but does not show how the investors would benefit from this business plan

Created some items within the marketing plan but missing others. Some details are missing as well

25

APA Submission is free of errors related to citations, grammar, spelling, syntax, and organization.

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

20