Ina Food Industry

Dear All,

The INA FOOD CASE is in your Harvard Course Pack. Your final writing assignment requires you to read it and understand it thoroughly. Please read before we meet next week.

The writing assignment requires students to understand what deflation is, how it affects Japan (the site of INA) and the food industry specifically. What will be the impact of a price increase in this environment? What might INA do to achieve a successful price increase in such an environment? A complete set of questions to be answered is attached. 

The case integrates Micro and Macroeconomics, marketing/pricing, and management/strategy. You will be expected to use APA citations and references exclusively. More about that in another note. You will need to bring 6 legitimate, peer-reviewed journal articles and books (including the Ireland text) into your analysis.

The quality of your essay will depend on your ability to answer the case questions and fulfill the requirements of the rubric. Case questions and rubric links appear in this note.

The writing assignment should be 3000-3600 words. The number of citations should be 8-10. The number of reference works: 6 to 8. All papers will be put through the plagiarism checker.

Be sure to write this paper in your own words. ASSIGNMENT INSTRUCTIONS FOR INA FOOD CRITICAL THINKING CASE _1_.docx  

  

CRITICAL THINKING rubric.docx  

 

Since this paper will be part of your course grade, I want you to do very well. We will discuss aspects of the case in the Discussion Board in the weeks ahead. I will also review your completed paper (that is, I will review before your final submission).

The absolute deadline for submission is: DEC 9. Papers must be submitted using the link I will set up today on the left nav bar of our Blackboard course site.

We will discuss aspects of this case for the next 3 weeks in teams (SWOT, PRICING and DEFLATION) in the Discussion Board.