Marketing

1. Explain the three layers of the product the marketer needs to understand to adequately serve the consumer. What layer de we need to consider in a blue ocean product innovation strategy? What would be a company that would represent this idea?

2. What are the three key components in the process of brand evaluation used by INTERBRAND© according to their website? List and briefly describe each one. In your example illustrate how one of the three can be applied to a real or hypothetical situation.

Use up to 50 % of the space in Theoretical support and 25 % example and reflection.

400 and 600 words plus appendices PER ANSWER.

Theoretical Support, example, and reflection.

Provide Atleast 5 academic and professional references to complete your arguments.

APA 7th Edition