Global Business
Simoben
FinalGlobalBusinessDeadline18July202123.59h.docxCOURSE CODE: BCO311 COURSE NAME:GLOBAL BUSINESS Task brief & rubrics: Topics 5 to 8
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Student’s Name: |
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Task: Final Assignment with a weighting of 60%.
· Individual
· The task consists of analyzing and interpreting real cases of Strategies Foreign Markets, International Alliances, International Cooperation and CSR using data obtained in various indices of global business and official websites finding out the opportunities and risks that companies have in global markets.
· Format: Pdf Document
Formalities:
· Wordcount: 1.500 words
· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.
· Font: Arial 12,5 pts.
· Text alignment: Justified.
· The in-text References and the Bibliography have to be in Harvard’s citation style.
Submission:– Via Moodle (Turnitin). Deadline 18 July 2021 at 23.59 CEST.
Weight: This task is a 60% of your total grade for this subject.
It assesses the following learning outcomes:
· Outcome 1: Strategic Global Management.
· Outcome 2: International Mode of Entry Strategy, International Channel Distribution & Supply Chain
· Outcome 2: Global Human Resource Management, Leadership and CSR.
Rubrics
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Exceptional 90-100 |
Good 80-89 |
Fair 70-79 |
Marginal fail 60-69 |
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Knowledge & Understanding (15%) |
Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner. |
Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary. |
Student understands the task and provides minimum theory and/or some use of vocabulary. |
Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary. |
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Application (35%) |
Student applies fully relevant knowledge from the topics delivered in class and manage some critical International Business Strategies. |
Student applies mostly relevant knowledge from the topics delivered in class and manage some critical International Business Strategies. |
Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident in some critical International Business Strategies. |
Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident in some critical International Business Strategies. |
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Critical Thinking (40%) |
Student make and excellent, fully relevant critically exploration of CSR, Global Business Mode of Entry Strategies in some countries and brands, drawing outstanding conclusions from relevant authors. |
Student critically explore CSR, Global Business Mode of Entry Strategies in some countries and brands assesses in good ways, drawing conclusions from relevant authors and references. |
Student provides some insights but stays on the surface of the topic. References may not be relevant. |
Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources. |
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Communication (20%) |
Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck |
Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck |
Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident. |
Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident. |
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Summary Conclusions (This task is a 60% of your total grade for this subject) |
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Write here your Mayor Conclusions (your conclusions must be supported and coincide with the development of each section). |
Weight (points) |
Mark
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a) |
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33 |
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b) |
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33 |
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c) |
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33 |
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Task:
Volkswagen Group and Tesla are competing currently in Automotive industry in China maintaining a strong fight in order to increase its market share. According to this:
a) Explore using official sources each CSR (Corporate Social Responsibility) distinguishing if each CSR strategies are global or local. Make a comparison between the companies on the most outstanding points of each one in China market. (500 word, 33 points)
b) Analyze the way in which each of these companies are developing its Mode of Entry strategy in China using theory background in class and official internet sources. (500 words, 33 points)
c) Discuss the international channel distribution strategy that each company uses in order to attend China market considering the impact in supply chain design. What are the different and similarities of these Companies? (500 words, 33 points).
Include your major conclusion in each section.
Answer. Develop each section.
a) (500 words)
b) (5500 words)
c) (500 words)
