| Final Exam - BUSI 645 |
| Student name: |
| Rating scale |
| 5. Excellent, significantly exceeds expectations |
| 4. Good, meets expectations |
| 3. Acceptable, meets the majority of expectations |
| 2. Poor, meets a minority of expectations |
| 1. Not Acceptable, does not meet expectations |
| Question 1: LONG TAIL PRINCIPLE (RESEARCH ESSAY) |
| Criteria / Section | Description | Your Mark (1-5) | Weight | Total |
| Research | Was the paper based on a thorough research of relevant academic and industry sources? Were the points fully supported by specific references? Was research superior in content and quality? | | 1.25 | 0 |
| Analysis and Insights | Were key elements completely covered? Was the content comprehensive, accurate and persuasive? Was there a superior understanding of relevant theory? Did the author provide interesting ideas, insights and examples? | | 1.25 | 0 |
| Professionalism (Grammar, spelling and APA style, formatting) | Was the paper free of spelling mistakes, poor sentence structure, incorrect grammar? Was the page formatting, font size, use of headings, and general document layout professional-looking, easy to read, and consistent with the APA style? | | 0.75 | 0 |
| Writing Style | Were the thoughts expressed in a clear way? Were there images / graphs to make major points more easily understood? Was there an appropriate level of language use that brings the author's thoughts and ideas to the reader? | | 0.75 | 0 |
| | | | | 0.00 |
| Question 2: TOWS (SCENARIO BASED QUESTION / APPLICATION) |
| Criteria / Section | Description | Your Mark (1-5) | Weight | Total |
| Analysis | Was the analysis complete? Did the paper properly outline key strenghts, weaknesses, opportunities, and threats? Were the S,W,O,T properly matched while creating sound TOWS strategies? | | 2 | 0 |
| Explanation and key findings | Did the explanation make sense? Were the key findings properly related to the analysis? | | 2 | 0 |
| | | | | 0.00 |
| Question 3: PPC / Landing Page (SCENARIO BASED / APPLICATION) | | | | | | | |
| Criteria / Section | Description | Your Mark (1-5) | Weight | Total |
| Keyword selection | Was there a detailed keyword reseearch? Were the keywords for the ad group properly selected? | | 2 | 0 |
| Google Ads | Did the two suggested Google ads follow the main principles of PPC advertising? | | 2 | 0 |
| Landing page | Were there proper recommendatons for the landing page? Will the recommendations likely lead to a higher conversion? | | 2 | 0 |
| | | | | 0.00 |
| Total on the exam (out of 70) | 0.00 |
| Total in % | 0.00% |
Nisha0102
FinalExamRubric.xlsx
