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Final Exam requirement

Plan your responses before starting to write. Write clearly and in full sentences. Feel free to use illustrations in your answer where these are appropriate. The answer to each question should be based on materials from this course. A good answer is well organised and outlines the salient points from the class materials.

Answer should be no more than 1000 words in length. You must not exceed the specified word limit. This is a maximum word limit (+10% does not apply). Markers will be instructed that they do not have to mark anything beyond the 1000 words limit.

You will not be penalised for answers that are shorter than the limit; answers will be given credit for being comprehensive, rather than for being a certain length.

Question #3: Apple has demonstrated repeatedly that protecting intellectual property (IP) is an important part of its corporate and innovation strategy. In fact, Apple’s innovation is embodied in its Intellectual Property, including Patents, Trademarks, and Copyrights.

Answer ALL parts:

a. Describe what you understand by the term Intellectual Property Rights (IPRs) using Apple as a case study?

b. What are the main arguments for and against patenting that Apple would have considered protecting its inventions?