Case Study – FARMHISPANIA GROUP

COURSE CODE: MDGTB101 COURSE NAME: Managing Digital Busines Task brief & rubrics

Task

Case Study – FARMHISPANIA GROUP

FARMHISPANIA GROUP, is a pharmaceutical company specialized in the manufacture and sale of Active Principal Ingredients (APIs) for the pharmaceutical industry. They a huge list of products, and for some of them -for example, Metformin HCI, one of the most popular Type II antidiabetic drug-, they are leaders in market worldwide.

In 2020 fiscal year, the P&L reflected incomes for 80M€ (15% increase from FY2019), and EBITDA of 17M€ (22% higher than FY2019), and a Net Profit of 14M€ (18% higher than FY2019). Actually, the company has 450 employees (with an average age of 47.4 years), located in two facilities in Spain, one near to Barcelona (Montmeló), and one in Zaragoza.

The company is generating the Strategical Plan for the next five years, 2022-2025, and during the analysis of the current situation, the company has realized that their IT legacy systems are limiting the growth of the business and possible expansions in new markets or products, either by organic growth or through some business acquisition.

Therefore, they need to identify and develop the strategies needed to achieve one of the key goals: Digital Transformation of the Company.

You need to analyse the situation of FARMHISPANIA and propose, with an integral point of view, the strategies you consider appropriate to execute the Digital Transformation of the Business. Your proposal must include all dimensions and aspects of a digital business, in a justified way.

Details of the task

• Individual • The expected table of contents should include the analysis of the current situation, the proposal of the strategies developed, and the value-added

generated for the company with each of them. • All data or information references must be identified from its source • All proposals must be described and justified in alignment with the business goals described, and specific for the case study presented. Generic proposal

will not be took into account. • The deliverable is a document, with all the figures you consider necessary, in pdf format

Formalities:

• Wordcount: aprox. 3.000 words • Cover, Table of Contents, References and Appendix are excluded of the total wordcount. • Font: Arial 12,5 pts. • Text alignment: Justified.

• The in-text References and the Bibliography have to be in Harvard’s citation style.

Submission: Week 10 – Via Moodle (Turnitin). Deadline: Sunday 05/12/2021 23:59 CEST.

Weight: This task is a 60% of your total grade for this subject.

It assesses the following learning outcomes:

• Outcome 1: to have the managerial skills and strategy required to run the day to day of digital business. • Outcome 2: to comprehensively understand the cash flow dynamics of a digital business. • Outcome 3: to fully understand and be able to execute all aspects of the hiring process. • Outcome 4: to grasp the meaning and practicalities of a balanced team building process.

Rubrics

Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69 Knowledge &

Understanding (20%)

Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner.

Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.

Student understands the task and provides minimum theory and/or some use of vocabulary.

Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.

Application (30%) Student applies fully relevant knowledge from the topics delivered in class.

Student applies mostly relevant knowledge from the topics delivered in class.

Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident.

Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident.

Critical Thinking (30%)

Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors.

Student critically assesses in good ways, drawing conclusions from relevant authors and references.

Student provides some insights but stays on the surface of the topic. References may not be relevant.

Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources.

Communication (20%)

Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident.

Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.