3000 words Strategic IT Plan
Chhatro007
FinaleDraftCaseStudy.pptxHIT 363 Assignment-02
Kawsar,Sameen,Nayem &Riajul
Overview
•Sn Automotive is a 3-year-old mechanical shop which is located at Coconut Groove, Darwin.
•Sn Automotive was opened in the year 2018 because of the owner because of the owners belief that there were no quality mechanic stores in Darwin.
• Sn Automotive is a local business and provides excellent services compared to its competitors yet this business is not doing very well due to lack of customers
•Going forward the aim of the company is to build a strong customer base and expand their services all around the territory
Overview
This business case is going to explore all the problems are currently this organization is dealing with.
Upon finding out the problems it is going to suggest a solution which will help the business achieve its goals
This Business case will be proposed to the stakeholders of this business so that they know what is happening to the business and can participate
This Business Case is also going to show the expenses of implementing the changes and how it will impact the business to hit the target revenue in a certain period of time.
Background and Problems
Our research found the main lacking of the business is not having an online presence and advertisement of any sort
Currently the business is operating by face to face dealing with customers.
This business lacks sufficient skilled mechanics and if they want to grow their market they have to hire more mechanics
There is a lack of communication between the mechanics and the customers
They lack a management system so the mechanics have to deal with the customers on their own
They lack a proper inventory management system to track inventories
All of this problem can be solved by automating the business.
Background and Problem
Proposal
After carefully exploring all the other options and keeping in mind all the expenses and opportunities involved we deduced the best solution is for the business to become automated. In order to get automated what the business have to do is
Build a Website
Build an app
Build/Hire an inventory management system
Merits Proposal
Online Bookings
Customers can now make online bookings instead of going into the shop and waiting
Digital Payments
Customers can now pay within the app which is connected to their bank accounts
Increased Customers
There will be a net increase of customers due to the website. More customers will come through after seeing the Website
Advertisement
Having a website also increases advertisement scopes for the company, tools like google AdWords and Facebook ads can be used to increase sales
Merits of Proposal (Cont'd)
Credibility
Having a website gives the company credibility , in this day and age it is expected that a reputable company will have a website
Contact free services
Customers can choose contact free option where a skilled mechanic comes to their house to fix the car for them
Road Side Assistance
In case of a customers car breaking in the middle of the road we can send mechanics to her location. Customers can show location via app
Chart of Current sale
Opposing Arguments
Advertising in Public Radio , Buses and Fridge Magnets to increase sales salim can adopt to these options to get more customers in to shop but as this are all analog technologies , some of the choices maybe redundant for salim
Digital marketing – while it seems like the best solution to take the business promotion into facebook Instagram and other social medias , it is impossible to get traffic without an actual existence in the internet. And so a Website or a PWA is essential for the business to get digital and sustainable for the future
Opposing Arguments
Incentive for returning customers
Promotional Campaigns
Potential Problems with alternative solution
Lack of online presence
Fail to maintain good marketing strategy
Not cost efficient
Not feasible for a long period of time .
Prototype
Costing
Application Implementation Plan
Project approval
Initial Planning
Design Planning
First Prototype
User testing
Result Draft
Final Prototype
KPI analysis result
Launch
Implementation Timeframe
60 Days
Initialisation (10 days)
Planning (15 days)
Development (20 days)
Launch
Testing(5 days)
Post production (5 days)
Final Documentation(5 days)
Chart of Projected Sales
IMplication
Owner
Recognotion
Customers
More services
Voucher and Savings options
Increased Sales
Better Business management
Future growth and expansion
Quicker and better response
Contactless Repair Options
Less waiting time
Better customer service
Employees
Spend less time managing customers
More earning opportunities
Spend less time managing inventory
Access to more facilities
Better organised workplace envireonment
Enhanced brand value
References
FastTrak. (2021). Using the swot analysis method in the auto repair business. https://fasttrakauto.com/blog/2014/03/31/using-the-swot-analysis-method-in-the-auto-repair-business/
The Diy Auto Shop. (n.d.). SWOT Analysis. https://libguides.cdu.edu.au/ld.php?content_id=47908170
Australian Bureau of Statistics. (2020). Consumer price index, Australia. https://www.abs.gov.au/statistics/economy/price-indexes-and-inflation/consumer-price-index-australia/latest-release?fbclid=IwAR0CTOFDCW6g90_Ao3UTMInQ7cDR7nG0S6MoNIZkCAAqARCSzTYthPHQvs0
Australian Industry and Skills Committee. (2020). Automotive. https://nationalindustryinsights.aisc.net.au/industries/automotive?fbclid=IwAR3-laJaoqPtihw735rJ0yoWuAHd2wSjH33vw0lErot7YiNQMvkxKUUkYJc
KSU| The Sentinel Newspaper. (2021). Automotive Repair & Maintenance Service Market 2021 Strategic Assessments – Driven Brands Inc., Sumitomo Corporation, Goodyear Tire & Rubber, Jiffy Lubes International Inc. https://ksusentinel.com/2021/03/30/automotive-repair-maintenance-service-market-2021-strategic-assessments-driven-brands-inc-sumitomo-corporation-goodyear-tire-rubber-jiffy-lubes-international-inc/?fbclid=IwAR03oCyx6GRkyNEm85_cacEs1w2nW6hfyfwgG7smokKRPjz0bKpSgTehq7Y
References
Australian Bureau of Statistics. (2016). 2016 Census QuickStats. https://quickstats.censusdata.abs.gov.au/census_services/getproduct/census/2016/quickstat/SSC70073
Post, J. (2018, September 21). What is a PEST analysis?. Business News Daily. https://www.businessnewsdaily.com/5512-pest-analysis-definition-examples-templates.html
FastTrak. (2021). Using key performance indicators in automotive repair. http://fasttrakauto.com/blog/2018/04/26/using-key-performance-indicators-in-automotive-repair/?fbclid=IwAR3L9u_8YGfWQSLMxI2WMTST_D5zNTH-_q5CXapc-ZeUas1ZaTkVqU512Zc
Costs. (2021). Retrieved 28 April 2021, from https://www.businessofapps.com/app-developers/research/app-development-cost/
How Much Does a Website Cost: A Guide to Web Design Prices in Australia - PixelRush. (2021). Retrieved 28 April 2021, from https://www.pixelrush.com.au/blog/how-much-does-a-website-cost-a-guide-to-web-design-prices-in-australia/#:~:text=If%20you're%20a%20small,websites%20come%20from%20inexperienced%20people.
Workshop Software - Software for Automotive, Mechanical and Eletrical Workshops|MechanicDesk. (2021). Retrieved 28 April 2021, from https://www.mechanicdesk.com.au/?c=s-aunz&gclid=Cj0KCQjwyZmEBhCpARIsALIzmnIIPZ2CBkGFW0btcDPmsjJAS7B4u1U751wmmxVJLffzWZz_fbQeVnYaArP9EALw_wcB
