final paper

Specifically, the following critical elements must be addressed: I. Overview In this section of the assessment, you will provide an overview of your chosen sport organization, its current state, and the goal it hopes to achieve. A. Communicate the mission statement for your sport organization and describe how entering the international market aligns with that statement. B. Describe the current state of your sport organization. Consider any recent events involving your organization that have led to increased popularity, events that have led to public criticism, or financial change the organization is experiencing, whether positive or negative. C. Describe what the overall goal of this global sport business plan will be and which target nation’s market your sport organization is looking to enter. D. Briefly discuss some specific business data that can be used to inform the decision of the sport organization’s expansion into an international market. E. Provide a high-level description of potential sales and revenue growth opportunity that your target nation provides. F. Determine potential costs associated with bringing this sport organization into the international market. For example, where would your organization’s headquarters be located within the target nation? Where will games be played?

II. Sport Organization Analysis In this part of the assessment, you will examine your sport organization by conducting a SWOT analysis and reviewing the results, which will then inform future decisions and strategies for moving to new markets. A. Conduct a SWOT analysis that identifies strengths, weaknesses, opportunities, and threats of your organization. B. Based on your SWOT analysis, describe the readiness of the organization to enter the market of your target nation.

III. Target Nation Analysis Each nation has its own unique characteristics that must be considered before conducting business within it. In this part of the assessment, you will analyze your target nation in order to best inform your approach to expanding your sport organization. A. Analyze the current status of your target nation’s economy. How can this impact the success of your organization within that market? B. Analyze the presence of the sport industry within your target nation, justify how your organization will fit within this industry. C. Analyze political and policy challenges and benefits presented by your target nation to organizations joining its sport market.

IV. Target Market Factors In this part of the assessment, you will use the information you have established regarding your target nation to analyze the target market within that nation. Markets within different countries will have their own unique rules and regulations that must be considered when looking to expand. A. Analyze the internal and external market factors of the nation your sport organization is looking to join. Consider what factors impact the target nation’s market from within, but also outside elements. B. Determine specific political factors that could impact the success of your organization’s expansion into an international market and explain possible approaches to addressing these factors. C. Determine specific cultural factors that must be considered for your organization to be successful in the target market and explain possible approaches to addressing these factors.

D. Predict communication challenges that your organization could face when moving to the target market and describe ways that these challenges can be managed. E. Describe what your organization can offer to the chosen market that it is currently missing or lacking. F. Determine direct and indirect competitors to your organization within your target market, explaining the relationship and why they are competitors. G. Determine the demographics within your target nation that your organization will pursue and justify your response. H. Identify ways that competitors use media to promote their organizations, and explain why these ways are effective with the chosen demographic. I. Establish how your sport organization differs from competitors already existing in this market. Support your response with examples. J. Analyze the pricing associated with attending sporting events within this market. Support your analysis with specific examples.

V. Implementation Recommendations Based on the information gathered throughout your analyses, you will develop implementation recommendations for moving your sport organization to an international market. A. Develop recommendations that address cultural communication challenges that must be considered when entering the market of your target nation. B. Describe the role media will play in promoting the organization’s expansion into an international market and support your response with examples. Consider communicating the role media plays in a successful expansion to a new market. C. Recommend media platforms that should be used to promote this expansion and explain why each will be effective. Consider the characteristics of your chosen demographic. D. Recommend goals for gaining market presence and support your recommendations with a potential timeline. E. Describe a potential profitability timeline for your organization within the target nation’s market. F. Recommend evaluation strategies for determining the success of the organization’s expansion