DIGITAL BRANDING, ADVERTISING & MEDIA CHANNELS

FINAL DIGITAL BRANDING, ADVERTISING AND MEDIA CHANNELS

The scenario is the following: Harley Davidson wants to engage more with their female audience and your group has been hired to complete a strategy to conquer this objective.

Elaborate a report with the following information:

· Cover

· Table of contents

· Introduction: brief overview about the company

· Requested Communication Research: how would you gather information to complete said strategy? Explain the methodology and sample.

· Creative brief of the strategy created (objective, target, content, channel, timing, evaluation)

· Message, slogan and/or copies

· Conclusion: why do you think this strategy will conquer the objective?

Formalities:

· Wordcount: 1500-2000 words

· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

· Font: Arial 12,5 pts.

· Text alignment: Justified.

· The in-text References and the Bibliography have to be in Harvard’s citation style.

Submission: Week 13 - Sunday 7th May 2023 23:59 – Via Moodle (Turnitin). Weight: This task is a 60% of your total grade for this subject.

It assesses the following learning outcomes:

· The student will learn how to develop a proper media strategy.

· The student will understand how to create a creative brief.

· The student will increase his/her creativity and will learn how to create proper messages and copies.