Company Case Study

FinalCaseStudyOutline-USBancorp.docx

MG 5615 – Organizational Economics

Final Case Study Outline

US Bancorp

I. US Bancorp Abstract

a. Services provided

b. Area of operations

c. Subsidiaries

II. US Bancorp Overview

a. Founded – 1891 in Portland, Oregon as United States National Bank of Portland

b. Name changes from 1902-1969

c. Location – Portland, Oregon

i. Current Location – Minneapolis, Minneapolis

ii. Mergers and Expansion

1. US Bancorp of Oregon

2. First Bank System

3. Firstar

III. Competitor Landscape

a. What does competition look like for US Bancorp

b. List of competitors – Bank of America, JP Morgan Chase, Wells Fargo and CitiGroup

IV. Market Structure

a. Competitive Oligopoly

V. Government Regulations

a. Federal Reserve System

b. Office of the Comptroller of the Currency

c. Federal Reserve

VI. Demand Analysis

a. Consumer Behavior

i. Purchasing Power – Substitution Effect

b. Price Elasticity of Demand

i. Demand Determinants

VII. Pricing Analysis

a. Consumer Satisfaction

b. Equities, Bonds and Assets

VIII. What they got wrong

a. Acquisitions

b. Geographic constraints

IX. What they got right

a. Customer retention