Organizational Economics Case Study

· Title Page

· Focused on TurboTax by Intuit Inc.

· Name

· Correspondence and background

· Abstract

· Brief summary of the key sections

· Introduction

· Brief overview of TurboTax – market capitalization, use case, etc.

· History – origination, market gain, and background

· Market position – market share, stock value, and YoY performance

· Service levels – customer base and corresponding services offered

· Other products – complimentary products from Intuit

· IRS – relation with TurboTax and role of a regulatory body

· Demand Analysis Concepts:

· Target marketing – breaking down of its market segments and geographic segmentation

· Plastic elasticity of demand – reviewing change in price and its effects on the consumer base over the years

· Pricing Analysis

· Different editions and versions – multiple flavors of the product

· Competition

· H&R Block

· Credit Karma

· Competition based pricing – pricing strategy based on competitors pricing and irrespective of build cost or consumer demand

· Penetration pricing – how is it able to win customers and market share initially

· Premium pricing – what are some of their premium products and how are they priced

· “What they got wrong” Analysis

· Keeping up with changing tax laws

· Low price competitors eating up its customer base

· Conclusion

· Summary of course related concepts and their relevance with TurboTax

· References

· References cited throughout the paper (currently in progress as I am still gathering materials to prepare the final paper)