Project on Organization Economics
Final Case Study Outline: Boeing
· Title Page
· Title of the paper- concentrates on Boeing and its products
· Sunil Boyapati
· Organizational Economics
· Abstract
· A Brief summary of key sections of the paper
· Keywords
· Introduction
· Overview of Boeing and Boeing 787-10 Dreamliner
· Strategies of Boeing
· Corporate Strategies
· Business Strategies
· Functional Strategies
· Operating Strategies
· Organizational structure of Boeing
· Business Advancement
· Communications
· Finance
· Operations
· Technology
· HR
· Administration Services
· Why and Boeing is successful and important to the world
· Competitors of Boeing
· Section 1: Demand Analysis Concept
· How the concept of Law of demand and Purchasing Power Effect can be applied to Boeing.
· Will analyze how the competitors and change in technology and innovations affect the demand of Boeing products and services.
· Target Marketing (Building the trust of its clients)
· Strategic Advertising
· Apply concepts of Price elasticity of demand
· Section 2: Production and Cost Analysis
· Evaluation of how Boing is a Labor Intensive or Capital Intensive or both?
· Evaluation of fixed and variable costs
· Understanding if the concepts of Return to Scale and Diminishing Marginal Returns applies to Boeing
· Section 3: Strategy Analysis Concepts
· Value-based pricing
· Pricing Strategy
· Niche pricing
· “What they got right” Analysis
· The Vision of the CEO of Boeing and their efforts to success: (Boeing is the largest used company that manufactures worlds highest arms, satellites and provides many other useful services)
· Quality and consistency in their products and services.
· Conclusion
· Overall summary of the organizational economics concepts relating to Boeing that are discussed in the course syllabus.
· References
· All references cited throughout the paper and a complete listing with full citations at the end