Capstone case analysis

Category

Pts Possible

Pts Earned

One Page Summary of Proposed Organization (10% of total)

· Succinct overview of proposed organization

· Suggested current strategic issue to be addressed (based upon preliminary data collection)

· Clearly outlines how data will be collected

· Submitted on time

10

Category

Pts Possible

Pts Earned

Introduction/Overview/Background/History

· Succinct

· Provides a clear, big picture overview of the organization, industry and products/services

· Outlines key strategic issue(s) to focus upon in analysis

10

Internal and External Analysis

· Insightful and thorough understanding of the organization’s internal environment

· Insightful and thorough understanding of the organization’s task and general environments

20

Problem Identification/Analysis of Key Challenges Faced

· Provides an insightful and thorough analysis of identified issues/problems

· Moves past the obvious surface-level problems to higher- level problem analysis

· Clear description of key challenges

· Use of applicable information from class discussions/materials (should include some coverage of items discussed in course)

· Includes all necessary calculations (only if applicable to key issues)

20

Recommendations on Effective Solutions/Strategies

· Provides a number of alterative options for the organization to consider including the pros and cons of each choice before arriving at final recommendation(s)

· Supports diagnosis and opinions with strong arguments and well-documented evidence

· Makes logical sense

· Feasible and realistic

· Creative

· Use of applicable information from class discussions/materials (should include some coverage of items discussed in course)

· Cost projections are accurate/appropriate (only if applicable to key decision at hand)

20

Style of Presentation

· Report is well organized and easy to follow

· Headers between different sections

· Table of contents and title page included

· Between 2,000 and 3,000 words

· Well thought out plan

10

Professionalism

· Senior-level writing

· No grammatical mistakes/spelling errors

· Plan is submitted on time

· Need to include at least 5 primary and/or secondary sources (adhere to APA in text citation and reference list)

10

Total

90 pts

Internal and External Analysis

· Insightful and thorough understanding of the organization’s internal environment

· Insightful and thorough understanding of the organization’s task and general environments

10

Problem Identification/Analysis of Key Challenges Faced

· Provides an insightful and thorough analysis of identified issues/problems

· Moves past the obvious surface-level problems to higher- level problem analysis

· Clear description of key challenges

· Use of applicable information from class discussions/materials (should include some coverage of items discussed in course)

· Includes all necessary calculations (only if applicable to key issues)

10

Category

Pts Possible

Pts Earned

Introduction/Overview/Background/History

· Succinct

· Provides a clear, big picture overview of the organization, industry and products/services

· Outlines key strategic issue(s) to focus upon in analysis

10

Internal and External Analysis

· Insightful and thorough understanding of the organization’s internal environment

· Insightful and thorough understanding of the organization’s task and general environments

10

Problem Identification/Analysis of Key Challenges Faced

· Provides an insightful and thorough analysis of identified issues/problems

· Moves past the obvious surface-level problems to higher- level problem analysis

· Clear description of key challenges

· Use of applicable information from class discussions/materials (should include some coverage of items discussed in course)

· Includes all necessary calculations (only if applicable to key issues)

10

Recommendations on Effective Solutions/Strategies

· Provides a number of alterative options for the organization to consider including the pros and cons of each choice before arriving at final recommendation(s)

· Supports diagnosis and opinions with strong arguments and well-documented evidence

· Makes logical sense

· Feasible and realistic

· Creative

· Use of applicable information from class discussions/materials (should include some coverage of items discussed in course)

· Cost projections are accurate/appropriate (only if applicable to key decision at hand)

20

Style of Presentation

· Report is well organized and easy to follow

· Headers between different sections

· Table of contents and title page included

· Between 2,000 and 3,000 words

· Well thought out plan

10

Professionalism

· Senior-level writing

· No grammatical mistakes/spelling errors

· Plan is submitted on time

· Need to include at least 5 primary and/or secondary sources (adhere to APA in text citation and reference list)

10

Total

70 pts