Lean Business Planning
Abdulhakim 
FINALBusinessPlanOutlineLeanBizPlanclass1.docxLean Business Planning
EIN 6325
Business Plan Outline
(Single spaced Word Doc; Use 14 pt Calibri or Ariel typeface
Each section should include a 1 paragraph introduction followed by bullet points
Minimum 4 pages/ Maximum 6 pages, plus exhibits)
NOTE: The bullet points shown below are to help you shape your slide content. Use what is most relevant to your company.
1 –Title page
· Name of company
· Owners
· Contact Details (address, phone, email, etc.)
2 – Executive Summary (Write this last, after rest of plan has been completed)
· Vision – what we are trying to achieve
· Problem we are solving
· Product/ Solution
· Why it is 10x better than alternative solutions
· How we are going to get our first and future customers
3 – Describe Problem and Customers
· Who has the problem – describe their demographics (age, gender, location, what they are trying to accomplish)
· What are their circumstances/ what is their key pain point/ frustration/ opportunity
· Statistics to support your observation of User needs
4 – Describe Your Product/ Service
· What is your Product exactly
· How does it solve the problem
· What are its minimum features
· How does it benefit your User
· What specifically does the customer value about your product? Is it essential or important?
· Show a picture (drawing or photo) of your prototype product (Weeks 4 and 11)
5 - Market and Competition
· Market Analysis (Industry/ Seasonality/ Competitors)
· Market Size
· What does your competition do? What are their strengths and weaknesses
· What is your long-term advantage versus the competition?
· What is your pricing / compare to the competition?
· How are you going to reach your users (e.g. advertising, social media, direct marketing, channel marketing, etc)
· How will you compel them to buy from you?
· How will you get the product to them (e.g. online sales, distributors, ship directly, use fulfillment house, etc.)
7 – Business Model
· How many revenue streams will your company have?
· How is each product priced/ how many will you sell of each/ what is profitability of each product?
· How much revenue do you expect to earn per month over the next 18 months?
· What are your monthly expenses (your burn rate)?
· How much money do you need to raise in order to last 18 months?
8 – Product Company Development Plan/ Timeline – 18 months
· Milestones of product development
· Key dates for producing sales, reaching sales milestones, hiring staff, and other operational actions
9 – Funding Need – 18 months
· Financial Projections
· Income and Expenses first 2 years (per year)
· Revenue Forecast (per year)
· Net Income per year
· How much money do you need to raise to fund the business for 18 months
· Assume you will earn some revenue from sales during this time period
· Your funding need is (your burn rate x 18 months) minus your estimated sales: adjusted for potential risks
10 – Management Team
· Qualifications of each team member
· Include outside advisors and mentors, plus lawyers and accountants
Exhibits – must include (maximum of 5 exhibits)
A. Financial forecast: 24 months (month by month)
B. Product Development Timeline
C. Company Development Timeline
D. Anything else that may be helpful
Final Presentation: 10 Slides
1 –Title page
2 – Executive Summary
3 – Describe Problem (Week 2) and Customers (Week 3)
4 – Describe Your Product/ Service (Week 4)
5 - Market and Competition (Week 5)
6 – Pricing and Sales (weeks 6 and Week 7)
7 – Business Model (weeks 9 and 10)
8 – Product Company Development Plan/ Timeline – 18 months
9 – Funding Need – 18 months
10 – Management Team
Exhibits – must include (maximum of 5 exhibits)
E. Financial forecast: 24 months (month by month)
F. Product Development Timeline
G. Company Development Timeline
H. Anything else that may be helpful
EIN 6325 Fall 2018 Outlines: Business Plan Document and final presentations
