Statistics SPSS

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Business Analytics

Introduction:

In this coursework report, the detailed analysis of sales data is performed through IBM SPSS Statistics Software. Sales data analysis is the procedure of gaining insights from sales data, their tendencies, and metrics to analyse sales performance of products. Sales analysis provides information about trends in sales performance, potential opportunities, top-performing sales products, increased sales activities and distribution trends. A product sales analysis assists in identifying top-selling products and under-performing variants, as well as comparing product sales of different products and their variants. It also demonstrates the features of a product which stimulate the interest of buyers and how anyone may use them to promote purchasing intentions. This report analyzes the sales data of a year with their weekly unit prices and weekly distribution. This report includes the visual representation of volumes of sales data for all variants; for the visual representation, the sales trajectories of all variants are illustrated. The summary statistics of all 13 variants is also demonstrated to compare the sales of each variant in 52 weeks. The top-selling variants are also identified based on their average sales. The relationship between the various prices of all variants is identified through correlation analysis. The closely related variants are determined on the basis of their correlation analysis. The methods for detecting and solving multicollinearity are also proposed in this report. The Exploratory Factor analysis is conducted for weekly distribution of all variants and the multivariate regression analysis is performed to identify which prices have direct influence on the sales of 2nd Variant. Statistical Package for the Social Sciences version 22 is used for designing line charts, analysing summary statistics, correlation analysis, multilevel regression analysis and exploratory factor analysis. The analysis is presented through graphs and tables for the better understanding of the data.

Question no 1 - Part a:

Visual Representation of Volume of Sales for all Variants

The visual representation of volume of sales and sale trajectories of all variants was designed separately through line charts in SPSS. These sale trajectories presented on line charts are demonstrated as follows:

Sales Trajectory of Variants

Sales trajectory of variant 1 is represented in Graph 1.

Graph 1: Line Chart of Sales Trajectory of Variant 1

Graph 1 represents that sale trajectory of variant 1 was high on 4th, 5th and 44th week while the sales volume was lowest in 15th week. The sales volume decreased after the 44th week to the end of the year. These finding of graph presents the effective performance of variant 1.

Sales trajectory of variant 2 is represented in Graph 2.

Graph 2: Line Chart of Sales Trajectory of Variant 2

Graph 2 represents that sale trajectory of variant 2 was high on only 2nd week while the sales volume was lowest in 20th week. After the 20th week, the sales of variant 2 increased based on several weeks which represent the suitable performance of variant 2.

Sales trajectory of variant 3 is represented in Graph 3.

Graph 3: Line Chart of Sales Trajectory of Variant 3

Graph 3 represents that sale trajectory of variant 3 was high on only 40th week while the sales volume was lowest in 24th week. The sales trajectory was reduced after the 5th week and till the 24th week and the after the increase at the 40th week, the sales again reduced. These findings of graph 3 represent the normal performance of variant 3.

Sales trajectory of variant 4 is represented in Graph 4.

Graph 4: Line Chart of Sales Trajectory of Variant 4

Graph 4 represents that sale trajectory of variant 4 was high on only 5th week while the sales volume was lowest in 51st week. The sales of variant 4 reduced week after week; therefore the performance of variant 4 is poor.

Sales trajectory of variant 5 is represented in Graph 5.

Graph 5: Line Chart of Sales Trajectory of Variant 5

Graph 5 represents that sale trajectory of variant 5 was high on only 1st week while the sales volume declined week after week, which represents the under-performance of variant 5.

Sales trajectory of variant 6 is represented in Graph 6.

Graph 6: Line Chart of Sales Trajectory of Variant 6

Graph 6 represents that sale trajectory of variant 6 was high on 45 week while the sales volume was lowest in 40 week. The sales trajectory of variant 6 increased from the initial week and then reduced after the 25th week till 40th week and again increased. These patterns of sales trajectory of variant 6 represent its satisfactory performance.

Sales trajectory of variant 7 is represented in Graph 7.

Graph 7: Line Chart of Sales Trajectory of Variant 7

Graph 7 represents the high sales in the initial weeks which then reduced till the 25th week and again increased followed by the reduction in sales. The sales of variant 7 in the last week of the year were similar to the sales in the first week. These findings represent the significant performance of variant 7.

Sales trajectory of variant 8 is represented in Graph 8.

Graph 8: Line Chart of Sales Trajectory of Variant 8

Graph 8 represents that sale trajectory of variant 8 was high on only 35th week while the sales volume declined week after week which indicated the under-performance of variant 8.

Sales trajectory of variant 9 is represented in Graph 9.

Graph 9: Line Chart of Sales Trajectory of Variant 9

Graph 9 represents that sale trajectory of variant 9 is struggled to maintain the stable position. The sales of variant 9 were highest at the 26th week and the sales decline and increased week after week which indicates the good performance of variant 9.

Sales trajectory of variant 10 is represented in Graph 10.

Graph 10: Line Chart of Sales Trajectory of Variant 10

Graph 10 also represents the struggling sale trajectory of variant 10. The sales of variant 10 were high on 27th week and the struggling pattern of the sales demonstrating increase and decrease in sales week after week represents the good performance of variant 10.

Sales trajectory of variant 11 is represented in Graph 11.

Graph 11: Line Chart of Sales Trajectory of Variant 11

Graph 11 represents that sales trajectory of variant 11 was lowest in the initial weeks while the sales were highest at the 34th to 35th week and again the sales declined which represents the poor performance of variant 11.

Sales trajectory of variant 12 is represented in Graph 12.

Graph 12: Line Chart of Sales Trajectory of Variant 12

Graph 12 represent that the sales of variant 12 declined from the initial years to the lowest sales in the last week of the year. These findings of graph 12 present the poor performance of variant 12.

Sales trajectory of variant 13 is represented in Graph 13.

Graph 13: Line Chart of Sales Trajectory of Variant 13

Graph 13 represents that the sales of variant 13 reduced in the 10th week from the initial years and the sales were highest at the 30th week which again declined followed by increase in sales. These findings present the normal performance of variant 13.

Summary Statistics of all Variants

The summary statistics of all 13 variants were analysed through SPSS and are presented in Table 1:

Table 1: Summary Statistics of Variants

Mean

Median

Std. Deviation

Minimum

Maximum

Sales_Variant_1

340863.05

342122.60

33099.908

276408

407164

Sales_Variant_2

128618.41

127768.57

38715.088

63859

218480

Sales_Variant_3

52650.48

53637.83

26089.365

9855

109834

Sales_Variant_4

3168.35

1626.15

3529.989

49

11955

Sales_Variant_5

7851.72

1624.13

13588.322

16

57485

Sales_Variant_6

25254.77

22075.54

15938.630

948

68557

Sales_Variant_7

38559.44

39037.25

12353.866

11131

71377

Sales_Variant_8

1133.64

.00

1686.843

0

5200

Sales_Variant_9

212244.64

205227.52

28441.114

160775

285225

Sales_Variant_10

183583.33

178993.56

27352.637

132821

252682

Sales_Variant_11

21799.41

21137.08

6113.736

14403

43193

Sales_Variant_12

6044.75

8028.62

3533.977

205

10780

Sales_Variant_13

817.16

802.38

152.083

554

1315

Valid N (listwise)

Table 1 represents that the Variant 1 of weekly sales volume has the highest mean of 340863.05 followed by Variant 9 with mean 212244.64 while Variant 13 has the lowest mean value of 817.16. Table 1 demonstrates that Variant 1 has highest weekly sales from the remaining variants, the average sales of variant 9 are 212244.64 and variant 10 has average sales of 183583.33 while Variant 13 has lowest sales with mean value of 817.16 followed by variant 8 with mean of 1133.64. The median value of variant 8 is zero which indicates its reduced sales in a year. The standard deviation of all variants represents the dispersion of the sales and the variants with high standard deviation to their mean values has high dispersion while the low standard deviation values with mean indicate the low dispersion of sales data.

The minimum weekly sales of variant 1 are 276408 while the maximum sales are 407164 while the minimum weekly sales of variant 4 is 49, variant 5 is 16, variant 12 is 205 and variant 13 has minimum sales of 554 while the minimum sales of variant 8 is 0. These findings represents that variant 1 and variant 9 has highest weekly sales while variant 13 and variant 8 has lowest weekly sales in a year.

Part (b)

Top Four Selling Variants:

The top four selling variants from all thirteen variants are following:

· Variant 1

· Variant 9

· Variant 10

· Variant 2

The top 4 selling variants are presented in Figure 1 in a pie chart.

Figure 1: Top four Selling Variables

Figure 1 represents that these Variants has high sales based on their mean and maximum sales values. The average sales volume of variant 1 is 340863.05, variant 10 is 128618.41, variant 9 is 212244.64 and variant 2 is 183583.33. The maximum sales volume value of Variant 1 is 407164, Variant 9 has maximum sales value of 285225, and Variant 10 has maximum sales volume value of 252682, while Variant 2 has maximum sales value of 21848.

Question no 2:

Part (a)

Correlation Analysis

Correlation analysis determines the correlation between the different variables. The analysis also measures the strength of the correlation between variables. The correlation is significant at the level of 0.01 or less than 0.01 and less than 0.05. The correlation analysis was conducted for determining the relationship between the various prices. The correlation analysis is presented in Table 2:

Table 2: Correlation Analysis of Various Prices

Correlations

Prices Variant 1

Prices Variant2

Prices Variant3

Prices Variant 4

Prices Variant 5

Prices Variant 6

Prices Variant 7

Priced Variant 8

Prices Variant 9

Prices Variant 10

Prices Variant 11

Prices Variant 12

Prices Variant 13

Prices

Variant1

Pearson Correlation

1

.263

.185

-.187

-.155

.314*

-.001

-.192

.560**

.518**

.145

.089

.546**

Sig. (2-tailed)

.059

.189

.185

.272

.023

.992

.173

.000

.000

.305

.530

.000

N

52

52

52

52

52

52

52

52

52

52

52

52

52

Prices

Variant2

Pearson Correlation

.263

1

.314*

.154

-.084

.282*

.336*

-.478**

-.046

.103

.478**

.419**

.463**

Sig. (2-tailed)

.059

.023

.277

.552

.043

.015

.000

.744

.469

.000

.002

.001

N

52

52

52

52

52

52

52

52

52

52

52

52

52

Prices Variant3

Pearson Correlation

.185

.314*

1

-.254

-.003

.660**

.590**

-.694**

-.005

.128

.690**

.533**

.128

Sig. (2-tailed)

.189

.023

.069

.981

.000

.000

.000

.970

.365

.000

.000

.364

N

52

52

52

52

52

52

52

52

52

52

52

52

52

Prices Variant4

Pearson Correlation

-.187

.154

-.254

1

.046

-.221

-.238

.260

-.046

-.012

-.197

-.020

-.144

Sig. (2-tailed)

.185

.277

.069

.748

.115

.089

.063

.746

.931

.161

.887

.307

N

52

52

52

52

52

52

52

52

52

52

52

52

52

Prices

Variant5

Pearson Correlation

-.155

-.084

-.003

.046

1

-.022

-.057

-.029

-.320*

-.441**

.035

.327*

-.089

Sig. (2-tailed)

.272

.552

.981

.748

.874

.686

.840

.021

.001

.805

.018

.533

N

52

52

52

52

52

52

52

52

52

52

52

52

52

Prices Variant6

Pearson Correlation

.314*

.282*

.660**

-.221

-.022

1

.670**

-.610**

.208

.383**

.577**

.461**

.142

Sig. (2-tailed)

.023

.043

.000

.115

.874

.000

.000

.138

.005

.000

.001

.315

N

52

52

52

52

52

52

52

52

52

52

52

52

52

Prices Variant7

Pearson Correlation

-.001

.336*

.590**

-.238

-.057

.670**

1

-.699**

-.095

.101

.660**

.533**

.091

Sig. (2-tailed)

.992

.015

.000

.089

.686

.000

.000

.504

.478

.000

.000

.522

N

52

52

52

52

52

52

52

52

52

52

52

52

52

Prices Variant8

Pearson Correlation

-.192

-.478**

-.694**

.260

-.029

-.610**

-.699**

1

.056

-.083

-.941**

-.831**

-.486**

Sig. (2-tailed)

.173

.000

.000

.063

.840

.000

.000

.692

.559

.000

.000

.000

N

52

52

52

52

52

52

52

52

52

52

52

52

52

Prices Variant9

Pearson Correlation

.560**

-.046

-.005

-.046

-.320*

.208

-.095

.056

1

.923**

.064

-.160

.372**

Sig. (2-tailed)

.000

.744

.970

.746

.021

.138

.504

.692

.000

.652

.258

.007

N

52

52

52

52

52

52

52

52

52

52

52

52

52

Prices Variant

10

Pearson Correlation

.518**

.103

.128

-.012

-.441**

.383**

.101

-.083

.923**

1

.171

-.057

.319*

Sig. (2-tailed)

.000

.469

.365

.931

.001

.005

.478

.559

.000

.224

.688

.021

N

52

52

52

52

52

52

52

52

52

52

52

52

52

Prices Variant

11

Pearson Correlation

.145

.478**

.690**

-.197

.035

.577**

.660**

-.941**

.064

.171

1

.800**

.502**

Sig. (2-tailed)

.305

.000

.000

.161

.805

.000

.000

.000

.652

.224

.000

.000

N

52

52

52

52

52

52

52

52

52

52

52

52

52

Prices Variant 12

Pearson Correlation

.089

.419**

.533**

-.020

.327*

.461**

.533**

-.831**

-.160

-.057

.800**

1

.375**

Sig. (2-tailed)

.530

.002

.000

.887

.018

.001

.000

.000

.258

.688

.000

.006

N

52

52

52

52

52

52

52

52

52

52

52

52

52

Prices Variant

13

Pearson Correlation

.546**

.463**

.128

-.144

-.089

.142

.091

-.486**

.372**

.319*

.502**

.375**

1

Sig. (2-tailed)

.000

.001

.364

.307

.533

.315

.522

.000

.007

.021

.000

.006

N

52

52

52

52

52

52

52

52

52

52

52

52

52

*. Correlation is significant at the 0.05 level (2-tailed).

**. Correlation is significant at the 0.01 level (2-tailed).

Table 2 represents the significant correlation between various prices. The findings of correlation analysis are as follows: unit price of Variant 1 is significantly correlated with the unit price of Variant 9, 10 and 13. In addition, unit price of Variant 2 is significantly correlated with unit price of Variant 8, 11 and13. The unit price of Variant 3 is significantly correlated with unit price of Variant 6, 7, 8, 11 and12. While the unit price of Variant 4 is not significantly correlated with any of other variants. In addition, unit price of Variant 5 is only correlated with unit price of Variant 10. Moreover, unit price of Variant 9 is significantly correlated with unit price of Variant 1 and 10.

Part (b)

Closely Related Variant – In Terms of Prices

The correlation analysis in Table 2 has presented various variants that are closely related to each other in terms of their prices. The analysis demonstrated that prices of Variant 10 are closely and strongly related with prices of Variant 9.In addition, prices of Variant 11 are closely related with Variant 12. The prices of Variant 1 are closely related to prices of Variant 9. The prices of Variant 3 are closely related to prices of Variant 2 and Variant 8 and prices of Variant 7 are closely related with prices of Variant 8.

Methods for detecting and solving multicollinearity:

There are various methods for detecting and solving multicollinearity, some of these methods include:

Detecting Multicollinearity:

Variation Inflation Factor can be used to detect the multicollinearity between the variables. In addition correlation matrix and correlation plot method can be also used for detecting the multicollinearity

Solving Multicollinearity:

The methods which can be used to solve multicollinearity are as follows:

· The removal of one or more variables with a high correlation is a simple method of correcting multicollinearity. It significantly reduces the multicollinearity between correlated variables.

· Methodologies such as partial least squares regression and principal component analysis are also used for solving the multicollinearity.

· Through the breakdown of data into independent variables, PCA decreases the dimension of data. As a result, new variables with no association are generated.

· Centering the data can also solve the multicollinearity issues.

Part (c)

Exploratory factor analysis of Distribution Variants

Exploratory factor analysis is a statistical approach for reducing data into a smaller number of summary variables and exploring the phenomena's fundamental theoretical structure. It's implemented to find out how the relationship between the variable and the respondent is structured. The Exploratory factor analysis of Distribution variants is conducted through SPSS. KMO and Bartlett’s test is presented in Table 3:

Table 3: KMO and Bartlett’s test

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.

.612

Bartlett's Test of Sphericity

Approx. Chi-Square

1024.101

df

78

Sig.

.000

Table 3 represents the findings of KMO and Bartlett’s test. The Kaiser-Meyer-Olkin (KMO) statistic evaluate the appropriateness of factor analysis and a high test statistic between 0.5 and 1 indicates that the data is appropriate for factor analysis. The Table 3 demonstrates the KMO value of 0.6 which represents the appropriateness of data. Bartlett's test of sphericity significant result of less than 0.05 indicates that the variables are sufficiently related to one another to conduct a useful exploratory factor analysis. The significance value of Bartlett’s test is 0.000 in table 3 which represents the sufficient relation of data.

The communalities of exploratory factor analysis are presented in Table 4:

Table 4: Communalities

Initial

Variant 1

.970

Variant 2

.990

Variant 3

.972

Variant 4

.942

Variant 5

.899

Variant 6

.947

Variant 7

.976

Variant 8

.909

Variant 9

.970

Variant 10

.879

Variant 11

.979

Variant 12

.975

Variant 13

.632

Extraction Method: Principal Axis Factoring.

Table 4 represents the communalities exploratory factor analysis and demonstrates the initial correlation of distribution variants. The most of variants have their relation values of 0.9 which demonstrates the high relationship of the variants.

The total variance explained is presented in Table 5:

Table 5: Total Variance Explained

Total Variance Explained

Factor

Initial Eigenvalues

Extraction Sums of Squared Loadings

Rotation Sums of Squared Loadings

Total

% of Variance

Cumulative %

Total

% of Variance

Cumulative %

Total

% of Variance

Cumulative %

1

5.179

39.835

39.835

5.179

39.835

39.835

4.300

33.074

33.074

2

3.545

27.270

67.105

3.545

27.270

67.105

3.713

28.564

61.638

3

1.593

12.253

79.358

1.593

12.253

79.358

2.137

16.441

78.078

4

1.319

10.150

89.508

1.319

10.150

89.508

1.486

11.430

89.508

5

.782

6.019

95.527

6

.204

1.569

97.096

7

.149

1.148

98.244

8

.107

.820

99.065

9

.057

.441

99.505

10

.026

.197

99.702

11

.021

.164

99.866

12

.012

.092

99.959

13

.005

.041

100.000

Extraction Method: Principal Axis Factoring.

Table 5 represents the distribution of variance among 13 possible factors. The initial Eigenvalues of four factors are higher than 1 and therefore only these four factors has high percentages of variance. The variance of first factor is 39%, the second factor has 27% variance, and third factor has 12% variance while the fourth factor has 10% variance. The remaining factors have less than 6% variances. The extraction sums and rotation sums only represents the data for first four factors.

The rotated component matrix is presented in Table 6:

Table 6: Rotated Matrix

Matrixa

Factor

1

2

3

4

Variant 1

.546

.429

.689

.114

Variant 2

-.340

.853

-.094

.304

Variant 3

-.444

.832

.021

-.195

Variant 4

.801

.498

-.222

.013

Variant 5

.578

.700

-.152

.167

Variant 6

.306

-.070

-.264

.890

Variant 7

-.865

.438

.094

-.017

Variant 8

-.892

.030

.220

-.166

Variant 9

.562

.188

.787

.082

Variant 10

.253

-.803

.408

.163

Variant 11

-.888

-.146

.216

.336

Variant 12

.865

.139

-.089

-.424

Variant 13

-.194

.533

.263

.054

Extraction Method: Principal Factor Axis.

a. 4 factors extracted.

Table 6 represents the rotated component matrix, in this tables the variants are loaded on four selected factors. The values are rotated on the basis of factors.

The transformation matrix is presented in Table 7.

Table 7: Transformation Matrix

Transformation Matrix

Factor

1

2

3

4

1

.847

-.349

.350

.196

2

.281

.929

.241

.009

3

-.359

-.120

.891

-.251

4

-.273

.032

.162

.948

Extraction Method: Principal Factor Axis.

Rotation Method: Varimax with Kaiser Normalization.

Table 7 represents the transformation matrix of top four factors with high variance. This table presents the final findings of exploratory factor analysis. The screen plot of exploratory factor analysis is presented in Figure 2.

Figure 2: Screen Plot of Exploratory Factor Analysis

Figure 2 represents that the Eigenvalue of first four factors from the entire 13 distribution factor is above 1, while remaining factors have their Eigenvalues below 1. Therefore, exploratory factor analysis has concluded these four factors.

The aggregated index was also generated in the input file .

Question no 3:

Part (a)

Multivariate Regression:

The multivariate regression includes the regression analysis of various dependent and independent variables. This analysis is used to explore the significant relationships between the dependent and independent variables. The multivariate regression analysis is used to explore that which prices directly influence the sales of variant 2. The model summary of Multivariate regression analysis is presented in Table 8:

Table 8: Model Summary

Model Summaryb

Model

R

R Square

Adjusted R Square

Std. Error of the Estimate

Change Statistics

R Square Change

F Change

df1

df2

Sig. F Change

1

.956a

.913

.883

13225.846

.913

30.692

13

38

.000

a. Predictors: (Constant), Price_Variant13, Price_Variant5, Price_Variant7, Price_Variant4, Price_Variant9, Price_Variant3, Price_Variant2, Price_Variant1, Price_Variant12, Price_Variant6, Price_Variant11, Price_Variant10, Price_Variant8

b. Dependent Variable: Variant2_Sales

Table 8 represents that the R value of model is 0.956 and R-square values is 0.913, therefore there is 91% variations between variables. The adjusted square value of R is 0.883 and the R square change value is 0.913. The F-change indicated the value of 30.692 and the significance value is 0.000 which indicated the correlation between the dependent and predictor variables. The R-square value is the explanatory power of the model.

The ANOVA model analysis is presented in Table 9:

Table 9: ANOVA analysis

Model

Sum of Squares

df

Mean Square

F

Sig.

1

Regression

69794684620.305

13

5368821893.870

30.692

.000b

Residual

6647073943.086

38

174922998.502

Total

76441758563.390

51

a. Dependent Variable: Variant2_Sales

b. Predictors: (Constant), Price_Variant13, Price_Variant5, Price_Variant7, Price_Variant4, Price_Variant9, Price_Variant3, Price_Variant2, Price_Variant1, Price_Variant12, Price_Variant6, Price_Variant11, Price_Variant10, Price_Variant8

Table 9 represents that the sum of squares of regression and residual, in addition the degree of freedom for regression is 13 and for residual is 38. The mean squares of regression and residual are also presented in ANOVA model. The F value indicates the values of 30.692 and significance of 0.000 between the dependent variable which is sales of variant 2 and independent variables which are prices of 13 variants.

The coefficients of multivariate Regression analysis are presented in Table 10.

Table 10: Coefficients of multivariate regression analysis

Coefficientsa

Model

Unstandardized Coefficients

Standardized Coefficients

t

Sig.

B

Std. Error

Beta

1

(Constant)

366574.269

301708.414

1.215

.232

Price_Variant1

2969.087

315.735

.769

9.404

.000

Price_Variant2

-798.931

74.031

-.778

-10.792

.000

Price_Variant3

283.038

316.302

.074

.895

.377

Price_Variant4

-121.158

56.425

-.129

-2.147

.038

Price_Variant5

-34.832

32.775

-.074

-1.063

.295

Price_Variant6

-102.125

123.620

-.073

-.826

.414

Price_Variant7

-42.327

113.023

-.031

-.374

.710

Price_Variant8

-59.188

47.124

-.267

-1.256

.217

Price_Variant9

-1386.900

1059.251

-.267

-1.309

.198

Price_Variant10

-1899.672

1115.337

-.328

-1.703

.097

Price_Variant11

-177.031

89.276

-.374

-1.983

.055

Price_Variant12

274.892

228.629

.138

1.202

.237

Price_Variant13

707.502

660.200

.097

1.072

.291

a. Dependent Variable: Variant2_Sales

Table 10 represents the Beta values of unstandardized and standardized coefficient and t-statistics and the significance values. The significance values indicated that prices of variant 1 , variant 2, variant 4 and variant 11 has statistical significant relationship with the sales of variant 2, therefore, the prices which have directly influence the sales of Variant 2 are prices of Variant 1, Variant 2, Variant 4 and Variant 11.

Part (b)

The Multivariate regression analysis is conducted through SPSS. The independent variable includes the prices of 13 variants while the dependent variable includes the sales of variant 2. The model summary of analysis is presented in Table 8 which indicated that the R value of model is 0.956. The explanatory power of model is known as the R-square value which is the measures of percentage of variance between the predictor and dependent variable. The R-square values is 0.913, therefore there is 91% variations between variables. The adjusted square value of R is 0.883 and the R square change value is 0.913. The F-change indicated the value of 30.692 and the significance value is 0.000 which indicated the correlation between the dependent and predictor variables. The ANOVA analysis is presented in Table 9 that represents that the sum of squares of regression and residual, in addition the degree of freedom for regression is 13 and for residual are 38. The mean squares of regression and residual are also presented in ANOVA model. The F value indicates the values of 30.692 and significance of 0.000 between the dependent variable which is sales of variant 2 and independent variables which are prices of 13 variants.

The coefficients are presented in Table 10 that represents the Beta values of unstandardized and standardized coefficient and t-statistics and the significance values. The significance values indicated that prices of variant 1 , variant 2, variant 4 and variant 11 has statistical significant relationship with the sales of variant 2, therefore, the prices which have directly influence the sales of Variant 2 are prices of Variant 1, Variant 2, Variant 4 and Variant 11.