final project
Final Brief
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Module code and title |
Marketing Research |
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Assignment title/No. |
Final Project: Full Research |
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Grading percentage |
40 % |
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Deadline/ Hand-in |
TBD |
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Assignment Description: In a group of two/three you are required to present a proposal for your research. Your proposal should align with your program of study and be oriented towards full research. Your proposal must relate to your discipline-specific pathways/program. This is very important, to ensure that your proposal allows you to earn depth knowledge of your research and understand the essential elements of any research that you will be taken.
Note, you must submit your power point slides and research in the Blackboard.
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Assignment Learning Outcomes:
1. Understand how to conduct academic research 2. Practice how to perform an abstract in academic research 3. Learn how to search to theories and framework in academic databases 4. Evaluate 3 different databases. 5. Learn how to paraphrase to ensure academic writing 6. Develop knowledge of a wide range of information gathering techniques 7. Develop knowledge of how to present researched topics with confidence and clarity through presentations, seminars and critiques 8. Build basic study skills: information identification and retrieval, reading and note taking skills, time management, referencing and annotation. 9. Write a proper refences list
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Tasks to be Covered
You are required to submit your complete research (around 6000 words – 10% more or less is still acceptable) including:
Cover Page: · Course details · A title that captures the research aim · Student name and number · Instructor name
Abstract (300 words): · A summary of every section of the research with the main arguments
Table of Content: · Table of the contents including the page numbers
Introduction: · Include a highlight of its importance (a hook) · Introduce the research with brief information · The aim of the research · The objective of the essay
Literature review (1300 words each student): · Summerise a few of the main literature that related to your topic. · Make sure that this is related/answer some of your objectives.
Methodology (600 words each student) · Include the elements of the research design such as research strategy and approach. This can be learned from the research onion by Saunders or from the course core book. · Sample information
Findings (500 words): · A summary of the main findings · Tables/Figures
Discussion (1000 words each student): · Discussing the main findings · Link the discussion with your literature reivew · Meaning of the findings including reflections
Conclusion (750 words): · Recall the research aim · Explain how it is original research and important · Explain how you achieved your research objectives. · Express your main contribution · Visualise your contribution
References: · At least 15 references using Harvard style.
Appendix: · Ethical form · Consent letter · Sample of participants questions
In addition, it is highly recommended to print a poster. The poster can be an A3 one page that covers the followings: 1. Title 2. Overview, presenting a short review of the topic, and aims and objectives 3. Literature review, key literature and theories on the topic 4. Methodology, covering research design, case studies, data collection, and data analysis. 5. References
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Plagiarism and cheating: Your attention is drawn to the University’s stated position on plagiarism. THE WORK OF OTHERS THAT IS INCLUDED IN THE ASSIGNMENT MUST BE ATTRIBUTED TO ITS SOURCE (a list of references and bibliography must be submitted). Please note that this is intended to be an individual piece of work. Ensure that you read through your work prior to submission. For some assignments, you may be asked to use the University Plagiarism detection service ‘Turnitin’. Action will be taken where a student is suspected of having cheated or engaged in any dishonest practice. Students are referred to the University regulations on plagiarism and other forms of academic irregularity. Students must not copy or collude with one another or present any information that they themselves have not generated.
Submission: Written assignments should be submitted a copy via Blackboard. The assignment will not be accepted by Handing in one version of the copy. Other forms of copy will be handed in as advised by the instructor in class. Note: Late submission by one minute will be considered a one-day late submission, which will cause a loss of 10% for each day. |