project

Final Brand Choice

Group9

We choose Tesla as our research brand, and if we need to go deeper into the product line, we will choose model 3 for research.

The reason we choose Tesla is Tesla's market positioning, a new type of electric vehicle with the most innovative technology and new energy technology, is in line with the major theme of energy conservation and environmental protection in today's society. The target groups are middle-class wealthy families, those who have a certain pursuit of quality of life, and those who are enthusiastic about new technologies.