knowledge management f

Preparing Candidates for the Role of Knowledge Manager

Description

Businesses face growing need to protect their intellectual property. The need to manage strategically intellectual property, whether it’s copyrighted music or a secret ingredient, has always been important for creators. But, in the context of our rapidly growing, global way of life, intellectual property management also grows and becomes more complex, namely due to innovative technology and the use of information technology systems.

Taking into consideration the strategic importance of Intellectual Property Management and Information Technology for contemporary businesses, please answer the following questions:

1. What is the strategic importance of Intellectual Property (IP) for business? Please select a company to demonstrate its use of IP as a business asset.

2. Please discuss the importance of intellectual property assets such as assets such as logo or slogan, design, distinct colors, web content in developing a successful brand management strategy. Give examples where relevant.

3. How can information systems play a role in competitive advantage in business, according to the 2008 article by Brynjolfsson and McAfee (available at: https://hbr.org/2008/07/investing-in-the-it-that-makes-a-competitive-difference )?

Format

This activity must meet the following formatting requirements:

· Font size 12

· Double-spaced

· 1,500 – 2,000 words

· Harvard Referencing System

· pdf only

Due date

14:00 CEST, Monday 19th July

Goal(s)

Assessment of all outcomes mentioned in the Course Outline.

Weight towards final grade

60%

Learning outcomes

All outcomes

Assessment criteria

See rubrics below

Exceptional 90-100

Good 80-89

Fair 70-79

Marginal fail 60-69

Knowledge & Understanding (20%)

Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner.

Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.

Student understands the task and provides minimum theory and/or some use of vocabulary.

Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary.

Application (30%)

Student applies fully relevant knowledge from the topics delivered in class.

Student applies mostly relevant knowledge from the topics delivered in class.

Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident.

Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident.

Critical Thinking (30%)

Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors.

Student critically assesses in good ways, drawing conclusions from relevant authors and references.

Student provides some insights but stays on the surface of the topic. References may not be relevant.

Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources.

Communication (20%)

Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck

Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident.

Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.