Assignment 2

MK 170 Extra Credit Assignment – WINTER 2021

PERSONAL BRAND CONTENT EXERCISE

Throughout the quarter, we’ve discussed the processes and strategies that enable the creaOon of a robust personal brand. As with all consumer goods, a big part of a brand’s success is making sure your messaging will resonate with your target market. This extra credit assignment will concentrate on developing content that conveys your personal brand. Each part will be graded separately. You will receive points as outlined by the aUached rubric. ParOal credit will be given.

1. Create a blog (250 words minimum) that communicates aspects of your personal brand. You can pick any topic for your blog, but there has to be an underlying theme that is relevant to your personal brand. (35 points)

2. Using any graphic design program (Photoshop, Canva, etc.) create an infographic which describes your personal brand. (Canva is a great program to use: hFps://www.canva.com/learn/best-infographics/) (35 points)

3. Create a hypotheIcal magazine adverIsement that sells your personal brand. Be creaIve, have fun. (30 points)

Submit your extra credit to the Extra Credit Dropbox folder on Moodle

FOR INSTRUCTOR USE ONLY

Grading Rubric

Grading accepts a start value of 100. Points will be deducted for failure to fully complete or meet the stated requirements. 90-100 = Represents work of superior quality (A); 80-89 = Represents work of good to very good quality (B); 70-79 = Represents adequate command of class content (C); 69 and below = Represents work that shows a need for development or improvement (F); 0 = Represents plagiarized work (F).

CSS140: Extra Credit Student: Instructor: Date:

Extra Credit

YOUR SCORE: ________

Instructor Comments:

DescripOon of requirements Possible Points

Your Points

1) Created a blog that communicates aspects of your personal brand 20

2) Blog at least 250 words 15

3) Create an infographic that conveys your personal brand 35

4) Create a hypotheIcal magazine adverIsement that conveys your personal brand

30

Total 100