Final Business Report

Final Analytical Business Report Grading Rubric

Criteria

Ratings

Pts

This criterion is linked to a Learning OutcomeTitle Page is appropriate; includes concise yet descriptive title, authors and date; attractive layout

5.0 pts

This criterion is linked to a Learning OutcomeContent page title, tabular arrangement, page numbers and headings are appropriate. 1st and 2nd level talking headings and figures/tables/appendix entries use exact wording from the report

8.0 pts

This criterion is linked to a Learning OutcomeExecutive Summary - Appropriate title for page is used; the reader could understand the main points of the report from ONLY the executive summary

8.0 pts

This criterion is linked to a Learning OutcomeExecutive Summary - First paragraph introduces report & outlines major sections of report. Second paragraph includes problem, purpose, research questions & summary of major findings. Third paragraph includes conclusions & recommendations.

9.0 pts

This criterion is linked to a Learning OutcomeIntroduction - A neutral paragraph (no heading) is included that leads to the topic of the report

4.0 pts

This criterion is linked to a Learning OutcomeIntroduction - A clear statement of the problem is provided (and answered in the recommendations section). A clear statement of the purpose is provided

10.0 pts

This criterion is linked to a Learning OutcomeIntroduction - Research questions are provided in a numbered list: Methodology, both primary and secondary, is discussed

10.0 pts

This criterion is linked to a Learning OutcomeFindings - Each statement is meaningful in its contribution to the solution of the problem; ideas are logically sequenced; objective reporting style

15.0 pts

This criterion is linked to a Learning OutcomeFindings - Careful use of primary data is evidenced; visuals contribute to reader understanding

10.0 pts

This criterion is linked to a Learning OutcomeFindings - Careful use of secondary data is evidenced

10.0 pts

This criterion is linked to a Learning OutcomeFindings - Adequate facts and figures (visuals) are provided to support statements. Visuals contribute to reader understanding but do not replace explanatory narrative

10.0 pts

This criterion is linked to a Learning OutcomeConclusions - A clearly stated conclusion is provided for each research question. Conclusions are not recommendations but are a logical outgrowth of findings from research

10.0 pts

This criterion is linked to a Learning OutcomeRecommendations - First line of recommendation answers the problem statement. Recommendation(s) grow naturally from conclusions; recommendations are stated confidently

10.0 pts

This criterion is linked to a Learning OutcomeCitations/Referencing in APA or MLA style. Minimum number of sources are included. In-body citations provided for all quoted and paraphrased content. Reference page contains a complete, accurate entry for each source cited

20.0 pts

This criterion is linked to a Learning OutcomeAppendix - Title is appropriate and formatted correctly. Material in the appendix is referenced in the body of the report (usually the Methodology section)

8.0 pts

This criterion is linked to a Learning OutcomeFormat/Layout - Formatting is consistent throughout; proper margins are used; all pages are numbered appropriately

10.0 pts

This criterion is linked to a Learning OutcomeFormat/Layout - Talking headings (2nd level) are used & properly formatted & spaced. Headings are short but descriptive of contents of section. Parallel construction used in headings at same level.

10.0 pts

This criterion is linked to a Learning OutcomeWriting Style - Use of "I" and "We" pronouns is avoided; ambiguous pronoun references (this) avoided. Expletive beginnings (there is, it is) are avoided

10.0 pts

This criterion is linked to a Learning OutcomeWriting Style - Active/passive voice is used effectively; being verbs and wordiness are avoided

8.0 pts

This criterion is linked to a Learning OutcomeWriting Style - Mechanics: Proper grammar, punctuation, spelling

15.0 pts

Total Points: 200.0