Capstone Portfolio Assignment - Transferable Skills Exemplary Assignment and Reflection

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StrategicGoalMapping-BasicChart (9).pdf

Apr 2018 May Jun Jul Aug Sep Oct

Business Goals and Objectives1.

Strategic Goals1.1

Business Planning1.2

Budgeting and Resource allocation

1.3

Identification of Consumer Needs

2.

Value generation2.1

Consumer Satisfaction2.2

Operational flexibility2.3

E-commerce3.

Feasibility Study3.1

Business and Analysis3.2

Design and Development 3.3

Testing and Deployment3.4

Maintenance3.5

Construction of Tech Centers4.

Budgeting 4.1

Business needs4.2

Operational management4.3

Employee Recruitment 5.

Selection 5.1

Interviewing 5.2

Training6.

Resource allocation6.1

Business expectation6.2

Supply Chain7.

Selection 7.1

Identification of suppliers7.2

Training7.3

Inventory Management8.

Business needs8.1

Consumer value generation 8.2

Selection and Management8.3

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1. Business Goals and O..: Jun 11, 2018 - Jun 18, 2018

1.1 Strategic Goals: Jun 11, 2018 - Jun 12, 2018

1.2 Business Planning: Jun 13, 2018 - Jun 14, 2018

1.3 Budgeting and Resour..: Jun 15, 2018 - Jun 18, 2018

2. Identification of Co..: Jun 19, 2018 - Jun 22, 2018

2.1 Value generation: Jun 19, 2018 - Jun 20, 2018

2.2 Consumer Satisfactio..: Jun 21, 2018 - Jun 22, 2018

2.3 Operational flexibil..: Jun 22, 2018 - Jun 22, 2018

3. E-commerce: Jun 25, 2018 - Aug 3, 2018

3.1 Feasibility Study: Jun 25, 2018 - Jun 29, 2018

3.2 Business and Analysi..: Jul 2, 2018 - Jul 6, 2018

3.3 Design and Developme..: Jul 9, 2018 - Jul 20, 2018

3.4 Testing and Deployme..: Jul 23, 2018 - Jul 27, 2018

3.5 Maintenance: Jul 30, 2018 - Aug 3, 2018

4. Construction of Tech..: Aug 6, 2018 - Aug 24, 2018

4.1 Budgeting : Aug 6, 2018 - Aug 10, 2018

4.2 Business needs: Aug 13, 2018 - Aug 17, 2018

4.3 Operational manageme..: Aug 20, 2018 - Aug 24, 2018

5. Employee Recruitment..: Aug 27, 2018 - Sep 7, 2018

5.1 Selection : Aug 27, 2018 - Aug 31, 2018

5.2 Interviewing : Sep 3, 2018 - Sep 7, 2018

6. Training: Sep 10, 2018 - Sep 19, 2018

6.1 Resource allocation: Sep 10, 2018 - Sep 14, 2018

6.2 Business expectation: Sep 17, 2018 - Sep 19, 2018

7. Supply Chain: Sep 20, 2018 - Oct 4, 2018

7.1 Selection : Sep 20, 2018 - Sep 26, 2018

7.2 Identification of su..: Sep 27, 2018 - Sep 27, 2018

7.3 Training: Sep 28, 2018 - Oct 4, 2018

8. Inventory Management: Oct 5, 2018 - Oct 16, 2018

8.1 Business needs: Oct 5, 2018 - Oct 11, 2018

8.2 Consumer value gener..: Oct 12, 2018 - Oct 15, 2018

8.3 Selection and Manage..: Oct 16, 2018 - Oct 16, 2018

PresentingTechnologyChoices.pptx_JRover_060918.pptx

Presenting Technology Choices Rasmussen College Capstone Management Jeff Rover 06/09/18

To create efficiency and improve customer service within the organization

Efficiency deals with the process of the organization that increase the overall productivity and the nature of the output

Customer service involves the interaction between the organizations staff, the already existing customers and the potential customers who use the organizations products

Strategic management goal

The goal that I will be trying to establish in the organization is that of creating efficiency and improving customer service. Efficiency deals with organizational process that increase productivity while customer service is all about how the staff or the organization in general relates to the already existing customers and the potential customers.

2

Efficiency leads to increased productivity and saves on costs on money

Improving customer service will create a good rapport between customer and business

It will create a good company image and encourage customer retention

Value the goal adds to organization

The above goal adds great value to any business that deals in production of any service and good and that has to relay the same to the customer through direct or indirect channels. Efficiency in an organization for instance reduce the costs of production and reduce unnecessary processes while coming up with a product. It will ensure that productivity increases at the same time increasing the profit bracket for the company. A good customer service platform within the organization will create a good and lasting rapport between the organizations staff and customers. It will be easier to predict the needs of the customer and meet then before hand. Good customer service ensure customer retention as customers will be satisfied with the business practices of the organization. The customers will also put in a good word about the organization creating a good image to the general consumers who will want to now purchase good from the organization. The above increases customer base, sales and also profits to any organization.

3

Enterprise Resource Planning software (ERP) – they are technologies that integrate and automate core business practices thus ensuring achievement of efficiency

Customer Relationship management technologies- They manage the interaction between the organization and its customer (both the current and potential customers).

Technology to attain the goal

The two types of technologies that I would choose to help attain the above goals would be the ERP sytems and the CRM technology. The ERP (Enterprise resource planning) systems integrate and automate core processes of a business making it operate as one large business. It is essentially useful to businesses that are huge and that have different geographical jurisdictions. The ERP systems ensure efficiency in processes within the organization thus sparking overall efficiency. The CRM (Customer relationship management) systems are technologies that help in the management of interaction between the customer and the organizations staff. The system can be used for both the current and the potential customers. It is a trend in the business world and business that have aopted the same have reaped much benefit from using the system.

4

ERP System technology

Strengths of the technology

Ensure timely access to accurate information

Enhance share ability of information throughout the organization

Eliminates unnecessary data and operations that are time consuming and costly

Optimization of business processes

The above technologies have strengths and weakness. The strengths for the ERP systems include the ones stated above. The system ensures timely access to accurate information. ERP systems can be used on real time basis and have all the information that has ever been stored about a certain customer. Information is readily available when the customer or staff members need the same for verification purposes. It is also easy to share data through various departments in the organization using the technology. Unlike the old filing system where files were in one location, different files with valid information can be shared electronically to different authorized personnel. The system eliminates unnecessary data or operations thus reducing costs to the organization. Another strength is that it optimizes business processes.

5

Cont

Weaknesses

They are expensive to purchase and implement as they require both software and hardware components which organization might not have prior to the implementation

Requires a skilled and experienced workforce especially those with knowledge in computer systems leading to side lining of employees without such skills

Rigid and difficult to adopt to workflow in organizations

The weaknesses of the technology include the fact that the technology is very expensive to acquire and to implement. The system requires top notch software and hardware components all which have to be bought. Training the end users of the system is also an expensive task as one has tom pay experts to train the staff. ERP systems can only be used by employees who have the needed skills to use the same. It leads to sidelining of other employees who do not have understanding of computer functioning or lack basic computer skills. Once implemented, the system becomes rigid and it is also rigid to adopt into the work force. Some employees are resistant to the change and not many adopt the technology in a business setting

6

CRM Technology

Strengths

Enhances communication

It leads to automation of tasks that relate to the customer

Improved Informational Organization

Improves customer service through reliance on past purchase behaviours of customers

Weakness

Requires training of the staff members which is time consuming and cumbersome

The strengths of the CRM systems include the enhancement of communication. Communication is a two way phenomena in which there is a sender and a receiver, who encode and decode messages and feedback from each other. CRM systems ensure that customers can communicate with the organization on various aspects that affect them. CRM leads to automation of tasks that are related to customer management. Some tasks such as front desk management or purchasing of products and registering the same to the system is automated using the system. Automation saves on time. CRM technology enables business to record past behaviors of a customer and the business can use the same to predict the purchase patterns of a customer and plan ahead for the same.

The weakness of the system is that it will also require intense training on the part of the staff or employees and is also an added expense to an organization in the implementation and adoption phases. It will also reqiure regular maintainence which is another expense.

7

Importance of the technologies to the chosen goal

The ERP technology

It is used to improve the productivity of the firm in that it improves the communication across the business

It also increases connectivity of staff working in different jurisdictions of the organization

The system is used to track and analyse performance

Management can use the system to improve inventory reduce on costs and monitor productivity of different parts of the organization from one point.

The two technologies are very important when it comes to attaining the goal stated above. The ERP technology for instance will ensure efficiency. It will improve productivity and integrate processes such as inventory management within the organization. The above reduces unnecessary costs and processes ensuring tasks are carried out in the most efficient manner. The system can also be used as a tool to connect different levels of the organization to the top level management, ensuring a track of business progress and analysis of performance in a given period of time.

8

Cont

The CRM technology

CRM systems make it easier to conduct business as they create an understanding between the organization and the customer

It improves customer service in that it keeps record of all customers which can be retrieved quickly when needed

A good customer relationship forged by CRM system implementation will ensure repeatable purchases and business process that will increase satisfaction levels of the customer

The CRM technology will be important in attaining the stated goal in that it will improve customer service within the organization. Customers can be said to be the most important asset that a business has and therefore, their demands must be met and met in the right way. CRM makes it easier for employees to conduct business activities as it automates most tasks that involve the customer. The systems also saves all valuable data about a customer. Customers hate going to a new place and explaining their needs every now and then to new people. Using the system, even a different employee can use available data to get information on an existing customer and use the same to communicate efficiently and serve the customer according to their expectations. The CRM will enhance trust between customer and organization creating a loyalty tie between the two thus improving the customer service and relationship.

9

Evidence Based Research on the Technologies employed

Tesco CRM systems

Tesco is world’s second largest retailer

Uses CRM to maintain its competitiveness and keep a large market share

Analysis of customer shopping patterns and customer complaints is done through their CRM system (Expert CRM software, 2018)

Using evidence based research to support the two technologies above, we shall look first at Tesco which uses Expert CRM Software in its day to day activities and interaction with its customers. The company is the second largest retailer in the world having millions of customers loyal to its brand. The study case shown in the references below states that the company uses the system to maintain its competitive edge in the market place and as a way of maintaining its market share. They use the system as a way of also getting feedback from the customers on the services they get from the company and areas which need improvement. Their forums are held every year where help desks within the system are available to answer customer queries and listen to customer suggestions.

10

Cont

Nestle ERP systems

Nestle implemented the ERP systems since 2000. The systems has ensured increased productivity.

In the first year of implementation the company saved over $325 million

It has brought the Nestle together as one big company increasing efficiency in processes such as inventory management (Dieringer, 2004)

For the case of ERP technologies, we shall look at the case study of Nestle, a beverage company located in many countries on the globe. The study shows the benefits the company ripped from implementing an ERP system. In 2000 the company decided to buy and implement the system throughout the whole organization. The ERP system increased efficiency and productivity within Nestle. Using the system all Nestle locations worldwide could be easily managed and useful information to the company easily shared. In the first year after the implementation, the company saved over $325 million which showed the efficiency the system was creating.

11

References

Dieringer, D. S. (2004). ERP Implementation at Nestle. Retrieved from http://www.uwosh.edu/faculty_staff/wresch/ERPNestle.htm

Expert CRM software. (2018). Tesco CRM Case Study. Retrieved June 7, 2018, from https://www.expertmarket.co.uk/crm-systems/tesco-crm-case-study

Halkos, G. E., & Tzeremes, N. G. (2007). Productivity efficiency and firm size: An empirical analysis of foreign owned companies. International Business Review, 16(6), 713-731.

Hejazi, S. S., Halpin, A. L., & Biggs, W. D. (2014). Using SAP ERP technology to integrate the undergraduate business curriculum. Developments in Business Simulation and Experiential Learning, 30. Retrieved from https://absel-ojs-ttu.tdl.org/absel/index.php/absel/article/download/709/678

Rapp, A., Trainor, K. J., & Agnihotri, R. (2010). Performance implications of customer-linking capabilities: Examining the complementary role of customer orientation and CRM technology. Journal of Business Research, 63(11), 1229-1236.Retrieved from : https://pdfs.semanticscholar.org/0caa/d8bd3795e17a7d4e61b19f8d11a5bde471cf.pdf

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MySelf-appraisalandAssessment_JRover_062218.docx

Running head: MY SELF-APPRAISAL AND ASSESSMENT 1

MY SELF-APPRAISAL AND ASSESSMENT 4

My Self-Appraisal and Assessment

Capstone Management

Rasmussen College

Jeff Rover

06/22/18

My Self-Appraisal and Assessment

I have been conducting a self-appraisal and assessment, and I have realized that I have various strengths and weaknesses, which I have realized could influence on my professional practice currently and in the future. I believe that my being good with communication is one of the major strengths that I possess. I am able to communicate clearly and concisely such that any message I intend to pass is received as effectively as it should be, which enhances the ability to undertake various activities. I also believe that accountability is my other major strength in my life. I believe that I am an accountable professional who will also account for every resource under my custody and every action that I take in my professional duties. I have been lauded as one of the most accountable persons in most of the ventures that I have been involved with in my professional and individual practices. I also believe that integrity is my other major strength, and it entails my ability to work within the stipulated guidelines and ethical provisions. With my integrity, I believe I will be able to develop positively as an individual and as a professional.

I have also noted some of the weaknesses that are hindering my abilities as a professional. I have realized that I am indecisive at times, which is not an appealing attribute for a professional. I have realized that my indecisiveness often leads to some serious flaws in my practice. I have also noted that micromanaging is another weakness that I possess. I tend to give too much attention to what others could be doing, which is not helpful in the pursuit to enhance teamwork. I have also realized that I focus too much on my work to take on any other challenging activity. Unless I am able to address such an issue, I think it could be difficult to develop a work-life balance in my life.

I believe that I possess fluid intelligence, which has led to my being lauded as a problem solver and a critical thinker. Fluid intelligence enables me to solve emerging challenges in any endeavor that I undertake in my private and professional life. I am also able to provide insights into various issues that could arise with some aspects of my professional life, which then assures me that I possess fluid intelligence that I believe is a positive attribute in my life.

I believe that the democratic style of leadership is the most effective regardless of the situation. The style allows leaders to give space and freedom to all members in a team to contribute to the guidelines and policies that are meant to aid growth and development in a specific undertaking (Pierce & Newstrom, 2003). I believe that with my strengths, weaknesses and fluid intelligence, the democratic style of leadership can be crucial to my efforts and ambitions to grow and develop as a professional.

Reference

Pierce, J. L., & Newstrom, J. W. (2003). Leaders & the leadership process. McGraw-Hill/Irwin.

Module01CourseProject-EthicsAndCreatingAMissionStatement (1)_JRover_052718.docx

Running head: ETHICS AND CREATING A MISSION STATEMENT 1

ETHICS AND CREATING A MISSION STATEMENT 6

Module 01 Course Project - Ethics and Creating a Mission Statement

Rasmussen College

Jeff Rover

05/27/18

Module 01 Course Project - Ethics and Creating a Mission Statement

Initially, Walmart started as Walton’s 5 and 10 in 1950 after Sam Walton bought a store from a businessman named Luther Harrison in Bentonville, Arkansas (Trimble, 1991). In 1962, the Walmart chain as it is known today was established, starting with one shop in Rogers. By 1968, Walton had started opening branches outside Arkansas, had established stores across the Southern United States by 1980s and at least one store in each of the states in America and Canada by 1995. Sam’s club, which is a warehouse club by Walmart, was introduced in 1983 and by 1988, Walmart’s first supercenter was established. Presently, the company operates more than 11,700 stores in 28 countries across the globe.

When Lee Scott was appointed president and chief executive officer in the year 2000, Walmart’s revenue increased by more than double to a high of $156 billion since 1995. The same year (2000), the company was ranked by Fortune magazine as the fifth most admired company in the United States. Walmart acquired a minority of shares in Japan’s Seiyu Group in 2002, a feat that marked the company’s entry into the Japanese market. Seiyu became fully owned by Walmart in 2008, thus becoming Walmart’s subsidiary in Japan.

By 2005, the organization had sales worth $312.4 billion and above 6,200 facilities all over the world. 3,800 of these stores were based in the United States and the company had more than 1.6 associate workers across all their stores. At this point, Walmart’s presence in the United States was such that most parts of the country were within less than 60 miles from the nearest store (Zook & Graham, 2006). In the same year, the company recorded high numbers of customers visiting their stores all over the world. Walmart’s corporate philanthropy gestures provided aid to help those affected by hurricanes in the United States.

The corporation also entered the markets of countries such as Guatemala, Costa Rica, El Salvador, Nicaragua, and Honduras. In May and July 2006, Walmart sold its stores in South Korea and German markets respectively. The company announced its intention to acquire Vudu, Inc. a video streaming company for an estimated price of $100 million (Bustillo, 2010). In mid-2011, Walmart acquired 51 percent of Massmart holdings’ shares, making it possible for the store to the markets in countries such as South Africa, Nigeria, Ghana, Mauritius, Tanzania, Malawi, Mozambique, Uganda, Namibia, Lesotho, Swaziland, Botswana, and Zambia. However, Walmart’s single store in Mauritius was closed about half a year later.

Discrimination and disrespect towards workers are among the most ethical that Walmart has been grabbling with. One of the company’s downsides was experienced in June 2014 when its workers organized an industrial action in all major cities where Walmart operates. In this particular strike, the employees were demanding that the company respect their dedication to work. Many believe that they are overworked and underpaid (Sheridan, 2014). Over the last ten years, the company has been sued numerous times and most of these cases involve workers’ unpaid dues and discrimination (Valenti, 2017). For many discrimination cases, employees complain that the company has in one way or the other profiled out of their jobs or out of money. For instance, in 2004 and 2005, black employees sued the company for denying them employment opportunities in the company on the basis of their race (Glater, 2005).

Walmart’s mission statement is “Saving people money so that they can live better.” The mission statement is identical to its slogan “Save money. Live better” (Ferguson, 2017). The company’s code of ethics are based on three key beliefs: “Respect for the individual, service to customers, and striving for excellence” (Walmart, Inc., 2018). The company articulates the code of ethics by providing services to customers at low prices and due respect. Further, Walmart also does their best to ensure that the products they sell are of high quality. However, based on the numerous cases of discrimination and employee mistreatment means that to some extent, they have no “respect for the individual” which is one of their code of ethics.

In my opinion, the company’s mission statement should be: Dedicated to the best quality service to customers and providing our employees with a good environment that enables learning and individual growth. The aim of such a mission statement is to ensure that the company improves its treatment towards existing and potential employees.

References Bustillo, M. (2010, February 23). Wal-Mart Re-Enters Digital Downloading of Movies With Purchase of Vudu. Retrieved from The Wall Street Journal: https://www.wsj.com/articles/SB10001424052748704454304575082010734950440?mod=WSJ_Markets_LEFTTopNews Ferguson, E. (2017, March 25). Walmart’s Vision, Mission, Generic & Intensive Strategies. Retrieved from Panmore Institute: http://panmore.com/walmart-vision-mission-statement-intensive-generic-strategies Glater, J. D. (2005, July 14). 2 Black Truckers Sue, Accusing Wal-Mart of Hiring Bias. Retrieved from The New York Times : https://www.nytimes.com/2005/07/14/business/2-black-truckers-sue-accusing-walmart-of-hiring-bias.html Sheridan, P. M. (2014, June 4). Wal-Mart workers strike in major cities. Retrieved from CNN Money: http://money.cnn.com/2014/06/04/news/companies/walmart-strike-day/ Trimble, V. H. (1991). Sam Walton: the inside story of America's richest man. Westminster, London, England: Penguin. Valenti, C. (2017, August 9). Employees Sue Wal-Mart for Overtime. Retrieved from ABC News : https://abcnews.go.com/Business/story?id=87844&page=1 Walmart, Inc. (2018). Walmart Code of Ethics. Retrieved from Walmart: https://sites.google.com/a/email.vccs.edu/walmart500/code-of-ethics Zook, M., & Graham, M. (2006). Wal-Mart Nation: Mapping the Reach of a Retail Colossus. In S. D. Brunn, Wal-Mart World: The World's Biggest Corporation in the Global Economy (pp. 15-25). Abingdon-on-Thames: Routledge.

Module01CourseProject-CompanySelection_JRover_052618.docx

Running head: MODULE 01 COURSE PROJECT - COMPANY SELECTION 1

MODULE 01 COURSE PROJECT - COMPANY SELECTION 4

Module 01 Course Project - Company Selection

Management Capstone

Rasmussen College

Jeff Rover

05/26/18

Module 01 Course Project - Company Selection

For this project, I have selected Walmart Inc. as the company for which I will develop a strategic management plan. Walmart is an international retail business which operates a chain of discount departmental stores, grocery stores, and hypermarkets. This American corporation, whose headquarters are based in Bentonville, Arkansas, was founded in 1962 by Sam Walton and later incorporated in 1969. The owners of Walmart are also the proprietors and operators of Sam’s Club retail warehouses. By the start of 2018, Walmart had about 11,718 clubs and stores operating through various names across 28 countries (Walmart, 2018). The names under which the company operates depends on the country of operation. For instance, the retail store is known as Asda in the UK, Best Price in India, Seiyu Group in Japan, and Walmart in Canada and the United States.

The corporation, which is under the control of the Walton family, is currently the biggest private employer (with over 2.3 million workers) and was the largest business by revenue according to a list compiled by Fortune 500 in 2017 (with a revenue of $500 billion in 2017) (Fortune Magazine, 2017). Being largely a family business, Walmart is publicly traded, with 50 percent of its shares owned by the Walton heirs through their personal holdings and Walton enterprises, their holding company (Walmart, 2013).

Walmart sells all sorts of products ranging from grocery, electronics, video games and toys, home appliances and furniture, household pets and foods, music, movies, and books, fitness and sports apparel among other goods. The corporation is best known for their relatively low prizes compared to other similar stores. The store also has a reputation of its presence in many locations and its proximity to its customers. However, one downside about Walmart is that its workers are lowly paid and poorly treated. Due to this, the company has been facing several lawsuits regarding employee rights and compensation. I chose this company because of its diversity and presence across the world. Further, the company is easily researched, I have an interest in Walmart and would like to know more about its operations.

References Fortune Magazine . (2017). the Global 500: The Top 10. Retrieved from Fortune : http://fortune.com/global500/ Walmart. (2013, June 7). Notice of 2013 Annual Shareholders’ Meeting. Retrieved from Walmart : https://www.sec.gov/Archives/edgar/data/104169/000130817913000238/lwalmart_def14a.htm#_N1576F Walmart. (2018, April 30). Financial Information: Unit count information as of January 31, 2018. Retrieved from Walmart Investors Financial Information : http://stock.walmart.com/investors/financial-information/unit-counts-and-square-footage/default.aspx

MarketAnalysis_JRover_053018.doc

Running head: MARKET ANALYSIS 1

MARKET ANALYSIS 2

Market Analysis

Capstone Management

Rasmussen College

Jeff Rover

05/30/18

Industry Description

With a market cap of over $275 billion Walmart is among the world’s largest retailers operating in the retail industry which is continually growing. In the US, the retail industry reached $3.1trillion by the close of 2017 and is expected to rise in 2018. Walmart is one of the retailers that have leveraged this industry with outlets across the nations in nearly every city. The US consumers are still preferring in-store shopping hence the company is still experiencing individuals getting into the stores and doing shopping. However, it is imperative to note that there are changes that are being experienced especially due to e-commerce which has seen the rise of online retailers such as Amazon which are posing huge threats to traditional shopping outlets (Dyer, Godfrey, Jensen & Bryce, 2016). When it comes to target marketing, Walmart targets the country’s middle class, low class, and online shoppers. Actually, products available on Walmart cannot be deemed high-end hence the organization does not target the upper class.

Target Market

The primary target for Walmart locally is the country’s middle class. This is a population of average income who are ready to spend money on necessities such as food supplies, clothing, groceries, and electronics among other household goods. The population is ready to spend on necessities but are conscious of unit prices. Providing one-stop shopping and relatively low prices are the two factors that attract customers to the company’s outlets. More so, Walmart has close proximity to consumers hence they do not have to spend much on transport with regard to cost and time (Hausman & Leibtag, 2013). Further, the consumers are normally looking for varieties of products which is also provided by the organization. When one considers the relationship between Walmart and the customers it is evident that the market share is a niche. The company has a strong brand and has cultivated customer loyalty hence it is a niche.

Competitive Analysis

When it comes to competition, Walmart is facing competition from pure online retailers such as Amazon. These retailers are able to tap into the market as consumers are currently preferring online shopping due to benefits that come with it such as convenience and ability to compare prices (Hausman & Leibtag, 2013). Further, the online sellers are able to provide other benefits such as relatively prices when compared to traditional retailers. Hence, it can be seen that the online retailers have two major strengths, providing convenience and offering low prices. On the other hand, the online retailers have two major weaknesses. One, some consumers are not comfortable with long delivery times hence prefer going to the stores and shopping what they need. Two, older generations are not proficient internet users hence not able to follow procedures required in online shopping (Hausman & Leibtag, 2013). More so, some consumers fear that they might be victims of cyber-attacks and loss of information when shopping online.

Regulations

Walmart is expanding its product offering and is increasingly focusing on providing products that require regulations such as pharmaceuticals. There are boards and agencies which regulate the way such products are delivered to consumers which will impact the way the company operates. Consumer protection is likely to take a new shape especially regarding pharmaceuticals which must be adhered to by the organization. For instance, various states have local regulations which will need to be adhered to by the company.

References

Dyer, J., Godfrey, P., Jensen, R., & Bryce, D. (2016). Strategic management: Concepts and tools for creating real world strategy. Hoboken, NJ: John Wiley & Sons.

Hausman, J., & Leibtag, E. (2013). Consumer benefits from increased competition in shopping outlets: measuring the effect of Wal-Mart. Journal of Applied Econometrics 6(3), 1156-1111.

InternalandExternalAnalysis_JRover_53018.doc

Running head: INTERNAL AND EXTERNAL ANALYSIS 1

INTERNAL AND EXTERNAL ANALYSIS 2

Internal and External Analysis

Capstone Management

Rasmussen College

Jeff Rover

5/29/18

Internal and External Analysis

Headquartered in Dearborn, Michigan, Ford Motor Company is an American multinational that mainly majors in manufacturing of automobiles. Founded in 1903 by Henry Ford, the organization has experienced growth and has since expanded to various markets in Asia and Europe (Wilson, 2014). In order to examine the best strategic moves that could be taken by the organization, it is imperative that a SWOT analysis is undertaken in a manner that identifies strategies that will enable higher profitability and expansive growth.

When it comes to strengths, the company has created a strong brand both locally and internationally. This has been enabled by internal processes which are normally aligned with set goals and objectives. For instance, the organization hires skilled individuals and puts them through training which has led to desirable results such as innovative engineering (Hughes-Cromwick, 2011). The organization also focuses on development of human capital in line with 21st century needs. For instance, the managerial level has been emphasizing on team performance which enable team members to work together in acquiring applicable skills in the technology industry. Also, the company is expanding its product offering through manufacturing of hybrid vehicles so as to meet the emerging needs of customers.

The organization has weaknesses mainly due to limited production facilities, slower innovation, higher production costs, inefficient global supply systems, and failure to exploit newer markets especially in Asia. Based on these weaknesses, there are existing opportunities especially regarding expansion to the global markets, production costs reduction, and exploitation of newer markets such as Asia’s rising middle class. More so, the organization should put more focus on promotion of the brand in the global market.

On the other hand, it is imperative to note that the company has been facing threats especially due to competition by rivals such as Toyota, General Motors, and Volkswagen which are able to penetrate the local market (Hughes-Cromwick, 2011). More so, there are new entrants such as Tesla Motors which are focusing on production of pure electric vehicles. Further, high tech firms are likely to provide more efficient and cheaper modes of transport which is also a huge threat to the organization. Finally, technological trends are likely to impact performance of the organization as consumers will be looking for car models that have integrated systems enabling easier maneuvering.

When one considers the strategic positioning of the company there are three strategic goals that may be exploited. One, the company needs to focus on exploitation of new global markets. In Asia, it is estimated that by 2030 at least 4.9 billion people will belong to the middle class and two thirds of this population will reside in Asia. In this light, it is imperative for the organization to focus on such markets. Two, the company should also focus on production of purely electric vehicles. There is an increasing demand for such vehicles especially in North America hence the company may need to seize the opportunity. Three, the company needs to partner with high tech firms which will offer technological tools that will be integrated in the car models. It is estimated that in the near future, consumers will be looking for cars with integrated systems which will enable them to meet daily duties much more easily. When these strategies are implemented, the company will be able to realize higher returns and growth.

References

Hughes-Cromwick, E. (2011). Ford Motor Company's Global Electrification Strategy. Business Economics 46(3), 61-79.

Wilson, J. (2014). Henry Ford vs. assembly line balancing. International Journal of Production Research 52(3), 757-765.

HRStrategies_JRover_053118.doc

Running head: SELECTED GOAL 1

SELECTED GOAL 4

HR Strategies

Capstone Management

Rasmussen College

Jeff Rover

05/31/18

The Selected Goal

A major goal that Walmart needs to focus on is establishing an effective online presence so as to curb competition staged by giant online retailers such as Amazon which are seen as major threats to traditional retailers. It is predicted that e-commerce is the future of retail which means that all traditional retailers need to establish an effective online presence which has the capacity to compete with retailers that do it purely online (Lowly & Cherrington, 2001). It is imperative to note that organizations such as Walmart mainly focus on in-store shopping hence do not put enough emphasis and investment in online selling.

In order to achieve the goal, the employees will need to portray three major traits which are; effective customer relations skills, effective communication skills, and cultural competence. With these skills, it will be possible for them to engage customers effectively on the online platforms. Mainly, online consumers are likely to pose questions hence the employees must be able to respond in a manner that does not keep them away. Such employees need to be hired. Recruiting will look for employees with high internet proficiency, effective communication, and cultural competence. More so, hiring will also focus on attaining a diversified pool of employees. When workers are diversified, it will be easier to interact and engage diversified consumers as cultural barriers and bias will be addressed. Two strategies that will be used in attracting qualified employees are offering better financial incentives and career development opportunities.

Additionally, new recruits will undergo training on a face-to-face basis with the aim of equipping them with latest knowledge and skills relating to customer relation and effective communication. Face-to-face training is preferred as it will be easier for the trainer to identify their needs and concerns as well as their motivation. Further, it will create an atmosphere where new and old employees will interact and develop working relations. The training exercise will be aligned with the primary goal as it will ensure uniform performance when meeting their duties. On the other hand, it is imperative to note that team performance will need to be promoted during training. This will be achieved through carrying out training on a team basis as opposed to individual engagement. Doing so will lead to promotion of worker-to-worker relations hence enabling better team performance and respect for diversity.

After hiring and training, there will be a need for retention of employees meaning that strategies will be formulated and implemented in a bid to retain them. One of them entails adopting a democratic leadership style which brings workers and managerial level together. This strategy has major strengths such as making employees feel motivated as their inputs are considered during decision-making and enabling diversity in major business functions (Gubbala & Battu, 2012). However, it suffers major setbacks such as slow decision-making and according employees a higher bargaining power. An additional strategy that will be used entails offering career development opportunities such as furthering education and internal promotions. This strategy has major strengths; enables a higher job satisfaction and employees being empowered. However, it has major setbacks; it is normally costly, not able to address the concerns of all employees, and failure of the organization to hire externally (Gubbala & Battu, 2012). These strategies enable retaining a diverse staff as the hired workers are not likely to leave the organization.

References

Gubbala, M., & Battu, N. (2012). Employee Welfare In Industry: Industrial Workers Perspective. London, UK: Lap Lambert Academic Publishing.

Lowly, P. B., & Cherrington, J. (2001). E-Business Handbook. New York: CRC Press.

ExecutiveSummary_JRover_061518.doc

Running head: EXECUTIVE SUMMARY 1

EXECUTIVE SUMMARY 2

Executive Summary

Capstone Management

Rasmussen College

Jeff Rover

06/15/18

Executive Summary

Walmart Inc. has for a long time dominated the retail industry, but technological advancements and globalization are calling for a change of the business model to meet the needs of all customers physically and remotely. The physical stores still experience visits by many of the local consumers meaning the set goals are being achieved without much struggle. However, it is imperative that one notes the company is experiencing stiff competition from pure-online retailers such as Amazon and Alibaba among others. The online consumer segment has been experiencing tremendous growth which calls for its in-depth consideration by organizations that have not been able to attain an effective online presence including Walmart. More so, the company needs to put more focus on the international market as there are unexploited markets in some regions such as Asia and Africa.

The organization has since been investing in online selling but has not been able to reach the overall goals. Further, the company has been aiming at exploiting some segments of the international markets, but the set goals are yet to be attained. The organization’s strategic management goals entail establishing an effective online presence and expanding to more markets especially in Asia where political stability is a guarantee. Walmart has several strengths that will enable it to realize the goals. One, it has established distribution systems that can be exploited in online selling. They can be managed in a manner that will enabled shorter delivery times which will offer a stiff competitive edge. Two, the company already has a larger market share locally and countrywide meaning it has a stronger brand that can be leveraged in attracting an online consumer segment. Three, the company has already invested in a technological system that aims at facilitating online-selling hence only strategies that will enable optimal performance are needed.

In a survey that was carried out in 2017, it was established that 40% of internet users had purchased items online and 20% stated they did so on a weekly basis. This is a highlight of the online market prospects locally that calls for traditional retailers to adopt a strategy that entails exploiting the segment. Further, it has been established that majority of Americans have limited time for traditional shopping due to factors such as work schedules and parenting. Such individuals prefer online shopping to traditional shopping which comes with additional benefits such as lower pricing and ability to choose from a variety at the comfort of their homes.

On the other hand, Walmart needs to consider expanding to international markets which have shown great prospects. In Asian countries such as China, the rising middle-class is attracting businesses due to the size of the market and its affordability level. Developed economies such as the US and the UK are likely to reach high saturation levels in the near future meaning that most companies will mainly be able to sell consumables. In this regard, it is imperative that a company considers expanding to promising markets not only in Asia but also Africa and the Caribbean. Essentially, the two strategies will enable the organization to reach its overall goals concerning expansive growth and profitability. Moreover, it will be able to meet the needs of the future as e-commerce has already been labelled as the future of retail.

Controlling_JRover_061618.doc

Running head: CONTROLLING 1

CONTROLLING 3

Strategic Goal Controlling

Capstone Management

Rasmussen College

Jeff Rover

06/16/18

Strategic Goal Controlling

Walmart needs to attain an effective online presence to compete with established purely online retailers such as Alibaba and Amazon meaning the strategic goal entails establishing an effective online presence. Besides making plausible investment and setting of goals, it is highly important for an organization to ensure that activities and processes are in line with the set objectives (Chapman, 2005). Considering this, there is a need for the organization to put in place strategic controls which will ensure that activities and processes run in line with set goals and objectives. The specific controls are investigated in the following section.

The first control entails thorough training of the employees in the marketing department tasked with interactions with customers. When it comes to online interactions, the staff should be equipped with cultural competence and interpersonal skills which will enable them treat online visitors in a manner that makes them feel satisfied and fulfilled. This is a feed forward control whose main aim is to address human capital management issues which may impact interactions with the consumers. The training needs to be done in line with latest trends in online consumer behavior. Doing so will enable the tasked staff to improve the nature of the relationship between them and online buyers.

The second control entails putting in place a system that can tract and record customer behavior. Walmart has already invested in a system that is currently not able to track and record consumer behavior. The control should be able to indicate aspects such as time spent by a visitor at the online store, frequent questions asked, average time staff take before responding to clients online, and types of items most shopped by the online visitors. This feedback control will mainly aim at checking whether the set goals are being attained. Further, it will also aim at examining whether staff deployed in this area are up to task.

The third control entails monitoring staff performance in relation to the set human capital management goals. Senior and mid-level managers will be tasked with making observations and documenting the perceived performance of the deployed staff in the online-selling area. In some cases, the managers will also need to physically interact with the staff in a manner that will collect some useful data regarding their performance in line with human capital goals. This is a feedback control which essentially aims at ensuring that the staff in the online-selling department can meet the market’s expectation especially on how they treat and interact with online buyers.

The fourth control entails budget control. The organization needs to budget for all the processes and activities. The finance department is tasked with the responsibility which comes with the need of ensuring that financial resources are optimally utilized in a manner that enables low operational costs. The finance department will be offered a software that will require them to feed all related data to spending. This software will be enabling transmission of the fed data to the managerial level so that close monitoring can be undertaken. Budget control is a concurrent feedback whose main aim is to ensure that financial resources allocated are exploited optimally and in line with the earlier set goals. Further, it also enables avoidance of wasteful spending.

Reference

Chapman, C. S. (2005). Controlling Strategy: Management, Accounting, and Performance Measurement (1st ed.). London, UK: Oxford University Press.

Budgeting_JRover_53118.doc

Running head: BUDGETING 1

BUDGETING 4

Budget Estimates

Capstone Management

Rasmussen College

Jeff Rover

05/31/18

Budgeting

Goal Choice

It was earlier pointed out that Walmart best strategic move should entail focusing on establishment of an effective presence that will enable competition with giant online retailers such as Amazon and Alibaba which have taken e-commerce by storm (Lester, Forman & Loyd, 2008). Already Walmart has a well-to-do supply system hence can leverage it enabling shorter delivery times when compared to the competitors. More so, its outlets are closer to consumers hence shorter delivery times are highly possible. On the other hand, it is imperative to point out that the company needs to invest hugely in technology, delivery channels (Two-Way), and human capital in order to fully realize the goal. The online consumer numbers are growing by each passing day hence the traditional retailer cannot let the opportunity pass. More so, e-commerce has already been predicted to be the future of retail. Though the organization has been focusing on improving its online establishment, there is more that needs to be done which call for a hefty investment as looked into in the following operational budget.

Operational Budget

Item

Estimated Budget

Need assessment task

$1,500,000

Recruitment and selection of 3,000 new employees

$3,000,000

Training of new recruits

$4,200,000

New Annual wages for the employees

$180,000,000

Benefits and incentives

$30,000,000

Construction of a tech centers

$140,000,000

Purchase of New systems and security software

$45,000,000

Investment on a Two-Way supply system

$100,000,000

Inventory Management

$3,000,000

Internet advertising

$5,000,000

Maintenance and repair on Annual Basis

$2,000,000

Miscellaneous Expenditure

$3,000,000

Total

$516,700,000

With an annual budget of $526.7 million, Walmart will be able to attain an effective online presence that is able to compete and meet the needs of the online shoppers. As earlier outlined, consumers are looking for low unit prices and shorter delivery times which can be attained by Walmart. However, it is imperative to assert that internet advertising need to be focused on in reaching out for online users and consumers.

Capital Budget

The two long-term assets that will enable completion of the goal entails human capital and the online store (system). It was earlier asserted that when it comes to e-commerce, human capital is key as it is central to how customers and online users are engaged (Shaw, 2006). They need to be made feel at home and appreciated so that they will not shift to other online stores. In this light, Walmart needs to ensure that employees’ skills are upto date and that retention is focused on. More so, when it comes to e-commerce online advertising is key hence marketers need to be motivated so that they can come up with innovative ways of reaching out for more consumers.

On the other hand, the online store (system) is also a long term asset that will highly impact completion of the goal. It has been established that the nature of an online store affects the consumer behavior. For instance, users are normally looking for stores where they can easily navigate (Shaw, 2006). More so, product information needs to be provided online. For the older generations, they have lower internet use proficiency hence the website must be user-friendly. Further, the website needs to be active for twenty four hours so as to ensure that all queries of users are addressed in a timely manner. Essentially, the organization needs to pay attention to such factors when it comes to the store becoming a long-term asset.

References

Lester, D., Forman, A. D., & Loyd, M. (2008). Internet Shopping and Buying Behavior of College Students. Services Marketing Quartely 27(2), 122-137.

Shaw, M. (2006). An introduction to ecoommerce and Digital economy. New York: Sharpe.

Mapping_JRover_061018 - Shortcut/StrategicGoalMapping-BasicChart (9).pdf

Apr 2018 May Jun Jul Aug Sep Oct

Business Goals and Objectives1.

Strategic Goals1.1

Business Planning1.2

Budgeting and Resource allocation

1.3

Identification of Consumer Needs

2.

Value generation2.1

Consumer Satisfaction2.2

Operational flexibility2.3

E-commerce3.

Feasibility Study3.1

Business and Analysis3.2

Design and Development 3.3

Testing and Deployment3.4

Maintenance3.5

Construction of Tech Centers4.

Budgeting 4.1

Business needs4.2

Operational management4.3

Employee Recruitment 5.

Selection 5.1

Interviewing 5.2

Training6.

Resource allocation6.1

Business expectation6.2

Supply Chain7.

Selection 7.1

Identification of suppliers7.2

Training7.3

Inventory Management8.

Business needs8.1

Consumer value generation 8.2

Selection and Management8.3

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1. Business Goals and O..: Jun 11, 2018 - Jun 18, 2018

1.1 Strategic Goals: Jun 11, 2018 - Jun 12, 2018

1.2 Business Planning: Jun 13, 2018 - Jun 14, 2018

1.3 Budgeting and Resour..: Jun 15, 2018 - Jun 18, 2018

2. Identification of Co..: Jun 19, 2018 - Jun 22, 2018

2.1 Value generation: Jun 19, 2018 - Jun 20, 2018

2.2 Consumer Satisfactio..: Jun 21, 2018 - Jun 22, 2018

2.3 Operational flexibil..: Jun 22, 2018 - Jun 22, 2018

3. E-commerce: Jun 25, 2018 - Aug 3, 2018

3.1 Feasibility Study: Jun 25, 2018 - Jun 29, 2018

3.2 Business and Analysi..: Jul 2, 2018 - Jul 6, 2018

3.3 Design and Developme..: Jul 9, 2018 - Jul 20, 2018

3.4 Testing and Deployme..: Jul 23, 2018 - Jul 27, 2018

3.5 Maintenance: Jul 30, 2018 - Aug 3, 2018

4. Construction of Tech..: Aug 6, 2018 - Aug 24, 2018

4.1 Budgeting : Aug 6, 2018 - Aug 10, 2018

4.2 Business needs: Aug 13, 2018 - Aug 17, 2018

4.3 Operational manageme..: Aug 20, 2018 - Aug 24, 2018

5. Employee Recruitment..: Aug 27, 2018 - Sep 7, 2018

5.1 Selection : Aug 27, 2018 - Aug 31, 2018

5.2 Interviewing : Sep 3, 2018 - Sep 7, 2018

6. Training: Sep 10, 2018 - Sep 19, 2018

6.1 Resource allocation: Sep 10, 2018 - Sep 14, 2018

6.2 Business expectation: Sep 17, 2018 - Sep 19, 2018

7. Supply Chain: Sep 20, 2018 - Oct 4, 2018

7.1 Selection : Sep 20, 2018 - Sep 26, 2018

7.2 Identification of su..: Sep 27, 2018 - Sep 27, 2018

7.3 Training: Sep 28, 2018 - Oct 4, 2018

8. Inventory Management: Oct 5, 2018 - Oct 16, 2018

8.1 Business needs: Oct 5, 2018 - Oct 11, 2018

8.2 Consumer value gener..: Oct 12, 2018 - Oct 15, 2018

8.3 Selection and Manage..: Oct 16, 2018 - Oct 16, 2018

Mapping_JRover_061018 - Shortcut/StrategicGoalMapping-networkdiagram (7).mvdx

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