case study

Examining the impact of Covid-19 on the Retail Industry and the Future of the Industry

Covd-19 has impacted the retail and forced it to re-look at the business strategies and plan for the unknown. This assignment has been designed to enable you to synthesize all the information learnt during your time in the undergraduate program and analyze how retail industry is handling the “new normal” and predict how the industry will evolve in the near future.

Retailer Types

1. Specialty Store brands : IKEA

Current Situation Analysis: Answer the questions in-depth.

1. Branding: How did the brand change/adapt their messaging from pre-Covid days?

2. Promotions: Did the brand change their promotional strategy? E.g. have more sales/ less sales?

3. Channel strategy: Did the brand change its strategy in terms of fulfillment? What changes were made? What worked/did no work and why?

Resources:

This list is a just a suggested list of articles you can read to better understand how brands are handling the Covid situation. This is NOT a comprehensive list.

1. Adage – Great information regarding advertising. Sign-up is free. https://adage.com/

2. A REGULARLY UPDATED LIST TRACKING MARKETERS' RESPONSE TO CORONAVIRUS

2. A regularly updated list tracking marketers’ response to Coronavirus.

3. Data Hub: Coronavirus and Marketing [Updated]

4. A short case study analysis: Nike: Just do it. Differently!

5. A short case study analysis: Netflix: Creating value in the Covid-19 era

Expectations of the assignment:

1. You will follow APA formatting (7th edition). for APA,

a. In-text citation.

b. Current Situation Analysis – Minimum 6 references (2 per question).

c. Trends – Minimum 3 references per trend.

d. 12-point font, double space, include headings/sub-headings as needed to make the assignment more impactful.

e. No more than one “quote” per questions –

2. External sources need to be a mix of academic (e.g. Journal) as well as trade (e.g. WWD) publications. If you use a blog as one of your resources, please use your judgement while evaluating the blog.

3. Do not forget the visuals while predicting the trends.

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